K8 Keynote "How to Prepare for the Next Digital Decade" delivered by Shar VanBoskirk of Forrester on September 9th, 2013.

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Keynote:Agile Innovation
Shar VanBoskirk – VP and Principal Analyst, Forrester

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How To Prepare For The Next
Digital Decade
Shar VanBoskirk, Vice President, Principal Analyst
9 September 2013

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Are you an early bird or a night owl?

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You should embrace agile
innovation to maintain a
competitive edge.

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Agenda
› Why do you need an edge?
› What is agile innovation and how
can it help?
› How can you foster innovation at
your company?

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Agenda
› Why do you need an edge?
› What is agile innovation and how
can it help?
› How can you foster innovation at
your company?

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Digital disruption threatens business
norms

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Online already introduced new models

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Digital also changes competitor dynamics

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Manufacturers are among the top
ecommerce sites

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Mobile commerce will top $31 billion by
2016

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But it is the mobile mind shift that is
changing shoppers

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The expectation that any
desired information or service
is available, on any appropriate
device, in context, at your
moment of need.

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Comparison shopping tools illustrate the
mobile mind shift

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New apps influence decisions in the
store

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Google enhanced campaigns integrate
desktop and mobile ads

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And this is just the beginning
› More displays
› Smart things
› Rich context
› Classification tools
› Confusion of digital and physical worlds

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Agenda
› Why do you need an edge?
› What is agile innovation and
how can it help?
› How can you foster innovation at
your company?

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Many companies find innovation risky

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Would some structure make you more
comfortable with innovation?

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Introducing agile innovation
Interactions
override
process.
Trial
developments
are better than
blueprints.
Stakeholders
contribute to
development.
Development
happens
continuously.
Everything is
a point of
interaction.
Launch
quickly, the
n test to
improve.
Collaborate
with internal
and external
advocates.
Adjust
based on
market
conditions.

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Everything becomes a point of interaction
This certainly means creating valuable interactions
against all of your known customer touchpoints.

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Source: YouTube (http://www.youtube.com/)
Negative interactions may be your
greatest sources of innovation

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Image source: Lose It! (http://www.loseit.com/)
Launch quickly; test to improve
Let’s not pretend that we know the
end game here; let’s do the least
amount of features to know if it will
work. Then improve it if people use
it.
Charles Teague, CEO

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Image source: Engine Service Design (http://enginegroup.co.uk/); Virgin Media (http://www.virginmedia.com/)
Collaborate with internal and external
advocates

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Adjust based on market conditions

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Agenda
› Why do you need an edge?
› What is agile innovation and how
can it help?
› How can you foster
innovation at your company?

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Enable relationships

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Image source: Deloitte (http://www.deloitte.com/)
Embrace agile tools and processes

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Kenshoo has several tools to help
The Kenshoo
Innovation
Community helps
enable peer idea
development

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SmartPath attribution can improve agility

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This also means taking measured risks

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Partners can help offset risk

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Image source: Haier (http://haier.com/)
Use customer knowledge to stretch your
business model
New washing
machines
wash and peel
vegetables.

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Summary and recommendations
› Innovate to stay in front of digital disruption
› Agile innovation gives you a formula for this
› To catalyze innovation at your firm:
 Enable relationships
 Embrace agile tools and processes
 Take measured risks
 Leverage all partner resources
 Use customer knowledge to stretch your business model

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Thank you
Shar VanBoskirk
617-613-5845
svanboskirk@forrester.com
@sharvanboskirk