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DATE, YEAR
Are people using programmatic
for branding purposes?
Yes, we are!
No, we haven’t but are planning to
No, we haven’t and ar...
What are marketers using
programmatic branding for?
Build Brand Awareness
Build Brand Engagement
Change Brand Perception
S...
How are marketers
measuring the success
of programmatic
branding efforts?
Custom campaign KPIs
Use of specific metrics
Cli...
Which of the following have
you used to measure brand
engagement in
programmatic campaigns?
Frequency
Viewability
Brand Im...
Keith Lorizio
SVP of Buyer Cloud – Managed Solutions, Rubicon
Project | Chango
@klorizio klorizio@rubiconproject.com
(617)...
Consumer Engagement: Say Yes to Programmatic Branding
Consumer Engagement: Say Yes to Programmatic Branding
Consumer Engagement: Say Yes to Programmatic Branding
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Consumer Engagement: Say Yes to Programmatic Branding

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This is the State of the Industry. Consumer Engagement: Say Yes to Programmatic Branding.

Published in: Marketing
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Consumer Engagement: Say Yes to Programmatic Branding

  1. 1. DATE, YEAR
  2. 2. Are people using programmatic for branding purposes? Yes, we are! No, we haven’t but are planning to No, we haven’t and aren’t planning to
  3. 3. What are marketers using programmatic branding for? Build Brand Awareness Build Brand Engagement Change Brand Perception Strengthen Brand Affinity
  4. 4. How are marketers measuring the success of programmatic branding efforts? Custom campaign KPIs Use of specific metrics Click Through Rate Advertising effectiveness studies Multi-touch attribution 50% 17% 58% 42% 8% Retail sector
  5. 5. Which of the following have you used to measure brand engagement in programmatic campaigns? Frequency Viewability Brand Impact Platform Duration
  6. 6. Keith Lorizio SVP of Buyer Cloud – Managed Solutions, Rubicon Project | Chango @klorizio klorizio@rubiconproject.com (617) 823-4310

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