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K8 2015: Welcome Presentation by Ted Krantz

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Ted Krantz, CRO, Kenshoo discusses agile marketing at K8 on May 20 2015.

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K8 2015: Welcome Presentation by Ted Krantz

  1. 1. 2© 2015 Kenshoo, Ltd. Confidential and Proprietary Information
  2. 2. 3© 2015 Kenshoo, Ltd. Confidential and Proprietary Information #K8Summit Video Placeholder
  3. 3. 4© 2015 Kenshoo, Ltd. Confidential and Proprietary Information Performance Marketing Redefined FROM COMPLEXITY TO SIMPLICITY
  4. 4. 55© 2015 Kenshoo, Ltd. Confidential and Proprietary Information #K8Summit How Far We’ve Come
  5. 5. 66© 2015 Kenshoo, Ltd. Confidential and Proprietary Information #K8Summit How Far We’ve Come
  6. 6. 77© 2015 Kenshoo, Ltd. Confidential and Proprietary Information #K8Summit DOMAINS WEBSITES EMAIL The New Normal: Channel Proliferation 2 MILLION searches 72hours of video uploaded 41 THOUSAND posts every second 1.8 MILLION likes 350GB of data 3,600 photos every minute 20 THOUSAND new tumblr photos 20 MILLION photo views $83,000 Amazon sales $204 MILLION emails sent 1.4 MILLION minutes connecting with each other 11 THOUSAND professional searches 104 THOUSAND photos shared 551 new created 278 THOUSAND tweets 15 THOUSAND tracks downloaded from iTunes 11 THOUSAND active users 14 new songs added 70 new registered 347 new blog posts 50 MILLION active users Source: Qmee Online in 60 Seconds
  7. 7. 88© 2015 Kenshoo, Ltd. Confidential and Proprietary Information #K8Summit DOMAINS WEBSITES EMAIL The Points of Control: Single Publisher Platforms?
  8. 8. 99© 2015 Kenshoo, Ltd. Confidential and Proprietary Information #K8Summit DOMAINS WEBSITES EMAIL RISE of the 3rd Party: The Marketer’s Best Interests Transparency Efficiency Performance
  9. 9. 10© 2015 Kenshoo, Ltd. Confidential and Proprietary Information #K8Summit Mobile Matters Most: API to the Customer CRM
  10. 10. 11© 2015 Kenshoo, Ltd. Confidential and Proprietary Information #K8Summit The Return of CRM as Your True North DOMAINS WEBSITES EMAIL Competitively-differentiating, proprietary insights Cross-channel, performance insights AND execution
  11. 11. 1212© 2015 Kenshoo, Ltd. Confidential and Proprietary Information #K8Summit DOMAINS WEBSITES EMAIL Competitive Advantage: 1st Party Proprietary Customer Insights + 3rd Party Objective Attribution Across Channels & Devices
  12. 12. 1313© 2015 Kenshoo, Ltd. Confidential and Proprietary Information #K8Summit $ Fill the Funnel and Acquire Customers DOMAINS WEBSITES EMAIL
  13. 13. 1414© 2015 Kenshoo, Ltd. Confidential and Proprietary Information #K8Summit CRM DOMAINS WEBSITES EMAIL DOMAINS WEBSITES EMAIL Invert the Funnel and Build Loyalty
  14. 14. 1515© 2015 Kenshoo, Ltd. Confidential and Proprietary Information #K8Summit CRM DOMAINS WEBSITES EMAIL DOMAINS WEBSITES EMAIL
  15. 15. 1616© 2015 Kenshoo, Ltd. Confidential and Proprietary Information #K8Summit Close the Loop and Maximize Lifetime Value retain growengagediscover convert
  16. 16. 1717© 2015 Kenshoo, Ltd. Confidential and Proprietary Information #K8Summit Products & Solutions Management & Optimization Forecasting & Attribution Measurement & Reporting Personas & Audiences Channels & Devices Mobile Search Social Display TBD

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