Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.

Kenshoo App Marketing Summit: Facebook Mobile Marketing Trends

2,469 views

Published on

Presentation by Atif Khan, Client Partner, Mobile and Social Games, Facebook at Kenshoo's App Marketing Summit on March 17, 2015 at Terra Gallery in San Francisco.

Published in: Marketing
  • Be the first to comment

  • Be the first to like this

Kenshoo App Marketing Summit: Facebook Mobile Marketing Trends

  1. 1. Atif Khan Client Partner, Mobile & Social Games
  2. 2. “…encourage them to open the app more often and keep them…”
  3. 3. Above: Digi-Capital tracks huge mobile apps growth. Image Credit: Digi-Capital Growth, Growth, Growth What’s next? • People are spending more time and money in Mobile Apps • Mobile Apps are becoming more than Games • Gaming is still the biggest business and will account for over $30b in revenue
  4. 4. Source: http://blog.appfigures.com/app- stores-growth-accelerates-in-2014/ Image Credit: Appfigures Apps on Apps on Apps What does this mean? • All three app stores grew by at least 50% YoY from 2013 to 2014 • Google is growing at unprecedented pace • There’s a of competition in the app stores to get your app found
  5. 5. 2,000,000 APPS App Store Google Play
  6. 6. App Store Google Play
  7. 7. 2,000,000 APPS App Store Google Play You are here
  8. 8. Getting ahead of the game Strategies for Apps Marketing on Facebook
  9. 9. Over The Past Two Years We’ve Learned How to Set Clients Up For Success Education • Algorithm / Frequency Cap • Importance of Creative • Implement Best Practices Creative Targeting Bandwidth • Creative Testing Framework • Inspirational Creative Shop Sessions • Video!! • Country Expansion • Android Device Optimization • Nested Lookalikes • API Integrations • PMDs • App Events
  10. 10. Targeting: Custom & Look-a-Like Audiences
  11. 11. Lookalike 1% Lookalike 4% Lookalike 7% Lookalike 10% Custom Audience ▪ Target Lookalike 4% ▪ Exclude Lookalike 1% ▪ Target Lookalike 7% ▪ Exclude Lookalike 4% ▪ Target Lookalike 10% ▪ Exclude Lookalike 7% ▪ Target Lookalike 1% ▪ Seed audience auto excluded Advanced: Nested Lookalike Audiences
  12. 12. Focus on Creative
  13. 13. Engagement/Re-Engagement 30-50% Of desktop spend targeting re-engagement
  14. 14. Top Eleven & Re-Engagment >500% Return on Ad Spend
  15. 15. Where things are going: • Mobile Video • Mobile Engagement • App Events/API • GO Global • Andriod
  16. 16. Thank You

×