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K8 2014 - Predicting the Furture with Kenshoo CEO Yoav Izhar-Prato
Kenshoo's presentation highlights the significant investment in digital advertising, particularly in search and social media, with over half of their clients' budgets allocated to these areas. The acquisition of AdQuant is emphasized as a strategic move to enhance their offerings in social and mobile advertising for app developers and gaming companies. Kenshoo aims to empower clients with tools for forecasting, tracking, and reporting to optimize marketing efforts across multiple channels.
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K8 2014 - Predicting the Furture with Kenshoo CEO Yoav Izhar-Prato
- 1. #K8summit See. Know.Steer Yoav Izhar-Prato CEO, Kenshoo © 2014 Kenshoo, Inc. Confidential and Proprietary Information 1
- 2. It’s an artand a science #K8summit K8 2013 © 2014 Kenshoo, Inc. Confidential and Proprietary Information 2
- 3. And we’re atthe intersection #K8summit MBSaInrerAaktaenerrtncdtethsrs TCIneSutcSeschortineoaconmcialctoieleogrnsy © 2014 Kenshoo, Inc. Confidential and Proprietary Information 3
- 4. We’ve placed ourbets 50%+ of digital ad budgets are going to search and social of all Kenshoo clients allocate more than half their digital marketing budgets to search + social #K8summit Source: eMarketer, December 2013 70% © 2014 Kenshoo, Inc. Confidential and Proprietary Information 4
- 5. Pushing ourselves tothe limit… Forrester Wave™: Bid Management, Q4 '12 Search Forrester Wave™: Social Ad Platforms, Q4 '13 Social The Forrester Wave is copyrighted by Forrester Research, Inc. Forrester and Forrester Wave are trademarks of Forrester Research, Inc. The Forrester Wave is a graphical representation of Forrester's call on a market and is plotted using a detailed spreadsheet with exposed scores, weightings, and comments. Forrester does not endorse any vendor, product, or service depicted in the Forrester Wave. Information is based on best available #K8summit resources. Opinions reflect judgment at the time and are subject to change. © 2014 Kenshoo, Inc. Confidential and Proprietary Information 5
- 6. Introducing a new business unit resulting from the acquisition of Adquant, a leading Social and Mobile SaaS platform primarily used by mobile app developers and gaming companies #K8summit Now we’re doubling down! © 2014 Kenshoo, Inc. Confidential and Proprietary Information 6
- 7. Why ? ? • Strategic alignment • Premier social advertising solution • Leader in mobile apps and gaming • Global opportunity • SaaS platform and product/engineering focus • Cultural fit and blue-chip clients #K8summit © 2014 Kenshoo, Inc. Confidential and Proprietary Information 7
- 8. So what doesthe future look like? There are a few ways to find out… #K8summit © 2014 Kenshoo, Inc. Confidential and Proprietary Information 8
- 9. Putting you inthe driver’s seat Forecasting Attribution Tracking & Reporting #K8summit Search Display Social Local x Audiences Mobile Channel Management Commerce CSE CRM DMP Optimization Social Media Social Publishing SEO Analytics Tag Management Affiliate Call Tracking Offline Appending PPC Retargeting Attribution Ad Serving Mobile Measurement Feed Management Analytics © 2014 Kenshoo, Inc. Confidential and Proprietary Information 9
- 10. Tracking & Reporting Attribution #K8summit x Mobile Audiences © 2014 Kenshoo, Inc. Confidential and Proprietary Information 10 Forecasting Predict your most valuable audiences Putting you in the driver’s seat Kenshoo Intent-Driven AudiencesTM Affiliate Call Tracking Feed Management Commerce CSE CRM DMP Offline Appending Optimization PPC Retargeting Social Media Social Publishing SEO Analytics Tag Management Attribution Ad Serving Mobile Measurement Analytics Channel Management Search Display Social Local
- 11. Tracking & Reporting Attribution #K8summit Universal PlatformTM x Mobile Audiences Kenshoo © 2014 Kenshoo, Inc. Confidential and Proprietary Information 11 Forecasting Predict your most valuable audiences Track all interactions across channels Putting you in the driver’s seat Affiliate Call Tracking Feed Management Commerce CSE CRM DMP Offline Appending Optimization PPC Retargeting Social Media Social Publishing SEO Analytics Tag Management Attribution Ad Serving Mobile Measurement Analytics Channel Management Search Display Social Local
- 12. Tracking & Reporting Attribution #K8summit x Mobile Audiences © 2014 Kenshoo, Inc. Confidential and Proprietary Information 12 Forecasting Predict your most valuable audiences Track all interactions across channels Predict the value of each touchpoint Putting you in the driver’s seat Affiliate Call Tracking Feed Management Commerce CSE CRM DMP Offline Appending Optimization PPC Retargeting Social Media Social Publishing SEO Analytics Tag Management Attribution Ad Serving Mobile Measurement Analytics Channel Management Search Display Social Local
- 13. Tracking & Reporting Attribution #K8summit x Mobile Audiences © 2014 Kenshoo, Inc. Confidential and Proprietary Information 13 Forecasting Predict your most valuable audiences Track all interactions across channels Predict the value of each touchpoint Predict your outcomes by budget and goal Putting you in the driver’s seat Affiliate Call Tracking Feed Management Commerce CSE CRM DMP Offline Appending Optimization PPC Retargeting Social Media Social Publishing SEO Analytics Tag Management Attribution Ad Serving Mobile Measurement Analytics Channel Management Search Display Social Local
- 14. Tracking & Reporting Attribution #K8summit x Mobile Audiences © 2014 Kenshoo, Inc. Confidential and Proprietary Information 14 Forecasting Predict your most valuable audiences Track all interactions across channels Predict the value of each touchpoint Predict your outcomes by budget …and act on them! Putting you in the driver’s seat Affiliate Call Tracking Feed Management Commerce CSE CRM DMP Offline Appending Optimization PPC Retargeting Social Media Social Publishing SEO Analytics Tag Management Attribution Ad Serving Mobile Measurement Analytics Channel Management Search Display Social Local
- 15. Tracking & Reporting Attribution #K8summit x Mobile Channel Management Audiences © 2014 Kenshoo, Inc. Confidential and Proprietary Information 15 Forecasting Search Social Local Display Affiliate Call Tracking Feed Management Commerce CSE CRM DMP Offline Appending Optimization PPC Retargeting Social Media Social Publishing SEO Analytics Tag Management Attribution Ad Serving Mobile Measurement Analytics Predict your most valuable audiences Track all interactions across channels Predict the value of each touchpoint Predict your outcomes by budget …and act on them! Anytime, Anywhere. Putting you in the driver’s seat Kenshoo AnywhereTM
- 16. Foresee Opportunity (Budget)increased 36% Revenue (Sales) increased 53% #K8summit Predicting the future.... and acting on it Inform Daily revenue increased by 49% ROI increased by 6% Pace Weekly time savings of 20% Appraise Revenue increased 28% ROI increased by 17% Time savings of 30% 7,000+ clients managed under 1 profile © 2014 Kenshoo, Inc. Confidential and Proprietary Information 16
- 17. #K8summit See. Know. Steer. © 2014 Kenshoo, Inc. Confidential and Proprietary Information 17
- 18. #K8summit Let’s catchwind together! © 2014 Kenshoo, Inc. Confidential and Proprietary Information 18