Slides from a seminar presented to audiences at the New York Public Library Small Business Resource Center on 02/01/17, developed with support from the New York State Small Business Development Center (NYSBDC) and the United States Small Business Administration (SBA). 97% of businesses use social media; only 20% are seeing measurable results. How are you doing? If you’re frustrated, you’re not alone. Today’s business owner not only has be an expert at what they do, but they also are expected to have a presence and reach to current and potential customers on social media. This seminar will help you develop a Social Media Strategy and Action Plan that can lead towards positive results for your business. Some of what you will learn includes: - How social media works and why you need to be using it An action plan that saves you 75% of the time you would spend without one - A survey of five popular social media platforms, how they differ from one another, and what kind of businesses find the most success with each one. - 
Facebook, Twitter, Instagram, Pinterest and LinkedIn: What’s Next? About the Speaker Charlie Conard, co-founder and principal of Social Go To, specializes in creating social media strategies that grow audiences, increase engagement, and transform prospects into customers. Charlie has worked with brands including L’Oreal, Mount Sinai Medical Center, Continental Airlines, United Way, Publishers Weekly, and KitchenAid.

1. Facebook for Business
12 Secrets to Market Your Business Better
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2. Facebook Marketing Success
1 - Our Approach
2 - Why Social Media Matters
3 - The Customer & Prospect Journey = Strategy!
4 - Discover How Facebook Really Works
5 - 12 Best Practices - 12 Secrets!
6 - Q&A
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3. 1 - Our Approach
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4. The Case of the Frustrated Business Owner
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9. SocialMediaExaminer.com
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10. Mashable.com
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11. Copyright © 2017 by Social To Go. These copyrighted materials are are authorized solely for your personal, individual private use and are not intended for unauthorized distribution.

12. 1 - Congratulations, you’re a Content Company!
2 - Lynda.com can teach “how to’s”
3 - Avoid YouTube
4 - Learn from SocialMediaExaminer.com
5 - Keep current with Mashable.com
1 - Our Approach
Your Takeaways
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13. 2 - Why Social Media Matters
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15. 6 degrees
of separation 4.74
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16. Word
of
Mouth
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19. Social
Recommendation
68%
More
Likely
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20. Copyright © 2017 by Social To Go. These copyrighted materials are are authorized solely for your personal, individual private use and are not intended for unauthorized distribution.

21. 1 - It’s where the eyeballs are
2 - Direct dialogue with customers & prospects
3 - Social connections influence others!
4 - Accelerates WOM
5 - The conversation is happening with or without you
6 - How can you stay TOM if nobody sees you?
2 - Why Social Media Matters
Your Takeaways
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22. 3 - The Prospect & Customer Journey
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23. Prospects
Customers
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24. Prospects
Customers
Content Connection
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authorized solely for your personal, individual private use and are not intended for
unauthorized distribution.

27. Copyright © 2017 by Social To Go. These copyrighted materials are are authorized solely for your personal, individual private use and are not intended for unauthorized distribution.

28. 1 - Your prospects are on a journey towards purchase.
2 - Today, more of the sales cycle happens without you.
3 - You must think like the customer(s!)
4 - Different customers have different needs/pain points.
5 - Focus on overall business goals; then plan your marketing.
3 - The Prospect & Customer Journey
Your Takeaways

29. 4 - How Facebook Really Works
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32. The Reach
Problem
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34. SUCCESS = AUDIENCE X ENGAGEMENT

35. Content is King!

36. ENGAGEMENT propels CONTENT!

37. 5 - 12 Best Practices
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38. Share with the 80/20 Rule
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39. Use an Editorial Calendar & Well
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40. Use an Editorial Calendar & Well
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41. Leverage your Page feed
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42. Copyright © 2017 by Social To Go. These copyrighted materials are are authorized solely for your personal, individual private use and are not intended for unauthorized distribution.

43. Share with optimal frequency
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44. Share at optimal times
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45. Optimize post length
Copyright © 2017 by Social To Go. These copyrighted materials are are authorized solely for your personal, individual private use and are not intended for unauthorized distribution.

46. Vary & use optimal content types
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47. Copyright © 2017 by Social To Go. These copyrighted materials are are authorized solely for your personal, individual private use and are not intended for unauthorized distribution.

48. Copyright © 2017 by Social To Go. These copyrighted materials are are authorized solely for your personal, individual private use and are not intended for unauthorized distribution.

49. Copyright © 2017 by Social To Go. These
copyrighted materials are are authorized solely
for your personal, individual private use and are
not intended for unauthorized distribution.

50. Show, don’t tell
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51. Copyright © 2017 by Social To Go. These copyrighted materials are are authorized solely for your personal, individual private use and are not intended for unauthorized distribution.

52. Monitor & respond
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53. Advertise for New Likes
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54. SUCCESS = AUDIENCE X ENGAGEMENT
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55. Promote posts strategically
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56. Copyright © 2017 by Social To Go. These copyrighted materials are are authorized solely for your personal, individual private use and are not intended for unauthorized distribution.

57. Facebook Advertising
• Unprecedented Targeting
• Low Cost; High Impact
• Custom Audiences - Email
• Lookalike Audiences
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58. Learn from your Insights
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59. Copyright © 2017 by Social To Go. These copyrighted materials are are authorized solely for your personal, individual private use and are not intended for unauthorized distribution.

60. Copyright © 2017 by Social To Go. These copyrighted
materials are are authorized solely for your personal,
individual private use and are not intended for
unauthorized distribution.

61. Copyright © 2017 by Social To Go. These copyrighted materials
are are authorized solely for your personal, individual private
use and are not intended for unauthorized distribution.

62. Copyright © 2017 by Social To Go. These copyrighted materials are are authorized solely for your personal, individual private use and are not intended for unauthorized distribution.

63. Copyright © 2017 by Social To Go. These copyrighted materials are are authorized solely for your personal, individual private use and are not intended for unauthorized distribution.

64. Copyright © 2017 by Social To Go. These copyrighted materials are are authorized solely for your personal, individual private use and are not intended for unauthorized distribution.

65. Copyright © 2017 by Social To Go. These copyrighted materials are are authorized solely for your personal, individual private use and are not intended for unauthorized distribution.

66. Summary
1 - Share with the 80/20 Rule
2 - Use an Editorial Calendar and Content Well
3 - Leverage your Page news feed
4 - Share with optimal frequency
5 - Share at optimal times
6 - Share “right sized” content
Copyright © 2017 by Social To Go. These copyrighted materials are are authorized solely for your personal, individual private use and are not intended for unauthorized distribution.

67. Summary
7 - Vary and use optimal content types
8 - Share, not tell
9 - Monitor and respond.
10 - Advertise for new Likes
11 - Promote posts
12 - Use & learn from Facebook Insights
Copyright © 2017 by Social To Go. These copyrighted materials are are authorized solely for your personal, individual private use and are not intended for unauthorized distribution.