Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.

How to get Facebook Groups Working for Your Business | Marie Page BrightonSEO

796 views

Published on

Watch the video and get a list and detailed description of the brands featured in the talk at https://thedigiterati.com/brightonseo-talk-how-to-get-facebook-groups-working-for-your-business/

Published in: Marketing
  • Be the first to comment

How to get Facebook Groups Working for Your Business | Marie Page BrightonSEO

  1. 1. How to get Facebook Groups working for your business Marie Page // The Digiterati & The Digiterati Academy Slideshare.net/thedigiterati @marie_page
  2. 2. Organic reach is falling
  3. 3. Engagement is falling
  4. 4. •News Feed focus on person-to-person engagement •Push to Facebook Stories •Emphasis on (private) messaging •Push on building communities via Groups @marie_page · thedigiterati.com · digiterati-academy.com
  5. 5. New mission statement “Give people the power to build community and bring the world closer together”” @marie_page · thedigiterati.com · digiterati-academy.com
  6. 6. “Groups are at the heart of the experience” Mark Zuckerberg, Keynote Address F8, 2019
  7. 7. @marie_page · thedigiterati.com · digiterati-academy.com
  8. 8. Great reach
  9. 9. 78% of members viewed, posted, commented on or reacted to Group content
  10. 10. Brilliant engagement @marie_page · thedigiterati.com · digiterati-academy.com
  11. 11. Only x1 of the Top Posts from the last month is by an Admin
  12. 12. @marie_page · thedigiterati.com · digiterati-academy.com New tools for Groups • Group admin tool • Health support Groups – ask admins to post for you • Job Groups – template for jobs • Gaming Groups - chat feature • Buy and Sell Groups - Questions and orders
  13. 13. •Mentorship for peer support •Units for social learning •Watch Party for Groups @marie_page · thedigiterati.com · digiterati-academy.com
  14. 14. •Ads pixel for Groups - understand how Group members engage with websites •Page mark-up for posts @marie_page · thedigiterati.com · digiterati-academy.com
  15. 15. Groups pack more punch than Pages • Beat the algorithm • Higher engagement • Members can start conversations just like admins • Groups feel more intimate and fuel more conversations • Content tends to last longer on News Feed @marie_page · thedigiterati.com · digiterati-academy.com
  16. 16. But can Groups work for commercial brands? @marie_page · thedigiterati.com · digiterati-academy.com
  17. 17. Paradigm shift
  18. 18. See it as sponsorship? @marie_page · thedigiterati.com · digiterati-academy.com
  19. 19. @marie_page · thedigiterati.com · digiterati-academy.com
  20. 20. What you can do in a Group as a business @marie_page · thedigiterati.com · digiterati-academy.com
  21. 21. Grow a brand community
  22. 22. Big Little Lies (from HBO) • 43,000 members
  23. 23. Grow a brand community Connect with customers Connect customers with each other @marie_page · thedigiterati.com · digiterati-academy.com
  24. 24. Customer service and product promotion where customers do half the work for you
  25. 25. Give a sense of exclusiveness @marie_page · thedigiterati.com · digiterati-academy.com
  26. 26. Thrive Market Insiders
  27. 27. Deep dive into subjects @marie_page · thedigiterati.com · digiterati-academy.com
  28. 28. Instant Pot @marie_page · thedigiterati.com · digiterati-academy.com
  29. 29. PostThis (from The Washington Post) @marie_page · thedigiterati.com · digiterati-academy.com
  30. 30. Breaking News (from Manchester Evening News) @marie_page · thedigiterati.com · digiterati-academy.com
  31. 31. @marie_page · thedigiterati.com · digiterati-academy.com
  32. 32. Customers will answer questions for you
  33. 33. Discover (and address) your customer pain points @marie_page · thedigiterati.com · digiterati-academy.com
  34. 34. Kajabi Member Community
  35. 35. Testing ground for new ideas @marie_page · thedigiterati.com · digiterati-academy.com
  36. 36. Hill City Wear Testers (from Gap) @marie_page · thedigiterati.com · digiterati-academy.com
  37. 37. Develop brand ambassadors
  38. 38. Customer advocacy @marie_page · thedigiterati.com · digiterati-academy.com
  39. 39. Build trust, empathy, loyalty @marie_page · thedigiterati.com · digiterati-academy.com
  40. 40. Position you as an expert @marie_page · thedigiterati.com · digiterati-academy.com
  41. 41. Small businesses growing through Groups Grown and Flown
  42. 42. Data capture new members @marie_page · thedigiterati.com · digiterati-academy.com
  43. 43. Find out more about customers through screening questions and conversation threads
  44. 44. Peleton • 180,000 members
  45. 45. Entrepreneurs leading the way
  46. 46. www.FreeDigiStuff.com thedigiterati.com digiterati-academy.com

×