Marketing A new Product- Rolltop Laptop

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Marketing Project : Launching a New Product

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Marketing A new Product- Rolltop Laptop

  1. 1. PRESENTED BY: • ABHISHEK BHOIR • BAWNEET NARANG • FENIL CHHEDA • KENNY KURIAN • MRUDULA PUTHRAN PRESENTED TO: PROF. MANGESH PATIL
  2. 2. Your Dreams, Our Technology
  3. 3. “To Be A Leader In Laptop Market By Providing New Technology Everywhere And Every Time”
  4. 4. “To Produce New Features To Facilitate Using Laptops In Different Ways Translating Advanced Technologies Into Value For Our Esteemed Customers Through Our Professional Solutions And Services Worldwide.”
  5. 5. FLEXITOP
  6. 6. • PHYSICAL FEATURES • TECHNICAL FEATURES
  7. 7. • • • • FLEXIBLE OLED & MULTITOUCH SCREEN EASY TO LOCK EASE IN CARRYING USB • VIDEO CAMERA • KEYBOARD • E-MAIL MODE • COOLING SYSTEM
  8. 8. • LENGTH – 28 CM • DIAMETER – 8.3 CM • SCREEN – 13 INCHES AS A LAPTOP 17 INCHES AS A MONITOR
  9. 9. • MOTHERBOARD • RAM • GRAPHIC CARD • POWER SUPPLY • HARD DRIVE • SOUND CARD • WEBCAM
  10. 10. • FLEXIBLE • PORTABLE • CONVENIENT TO CARRY • SPACE SAVING
  11. 11. • New Technology • Fast And High Efficient Laptops With Variety Of Configurations. • Durable And Reliable, Suitable For Youth And Fast Life Style.
  12. 12. • Favorable Laptop For Youth. • Important Competitive Capabilities ,As Rolling Laptops Is A New Technology And Our Configurations Contain Two Quad Core Processors. • We Have Customer Service Distributed All Over Metropolitan Cities
  13. 13. • High Cost • Existing Competitors • Target Segment Areas Less • Product Line Extension
  14. 14. • New Product Variation • Complete Geographical Coverage • Growing Consumer Preferences Increases Opportunity For Growth
  15. 15. • Consumers Are Brand Concious • Entry Of Foreign Competitors Leads To Tough Competition • Change In Technology • Youth Segment Is Price Sensitive
  16. 16. SEGMENTATION TARGETING POSITIONING
  17. 17. Demographic Behavioural Market Segmentation Psychographic Geographical
  18. 18. • Age: 18 To 50 Years • Gender: Both • Income: Upper Middle And High End Consumers • Occupation: Students And Business Class
  19. 19. • We Are Targeting Metropolitan Cities Like Mumbai, Chennai, Delhi, Bangalore & Kolkata. • Slowly Will Be Penetrating Into Other Cities like Pune, Ahmedabad, Hyderbad, Jaipur, etc.
  20. 20. • Personality Based • Lifestyle Based
  21. 21. • Benefits Sought – Low Price & High Service Quality • User Status – First Time User & Ex- User • Loyalty- None & Medium
  22. 22. • The Target Market Belongs To Upper Middle Class And High End Consumers, Executives, Corporate People Under The Age Group 15 To 35. • Target Customers: Youth & Working Class
  23. 23. • Flexitop Will Be Positioned As A Laptop With Unique Feature Of Its Usability And With Its Technique Of Flexibility • The Product Can Be Seen By Consumer As A Youth Based Product Symbolizing Which Is Easy-to-use. • Promotion Campaigns & Distribution Strategy Will Help To Achieve These Above Mentioned Objectives.
  24. 24. • Flexitop As A Product Targets Students And Business Men • Product Gives Variety Of Features • Innovative Designs • Services & 2 Year Warranty
  25. 25. • Flexitop Wants To Be Known As A Product Which Is Known For It’s High-End Technology • Pricing Objective – Maximising Sales • Pricing Method – Perceived Value Pricing • Pricing Strategy – High Skimming
  26. 26. •Top Model – Rs. 1,49,499 •Middle Model – Rs. 1,29,499 •Base Model – Rs. 1,14,999
  27. 27. 1ST VARIANT 2ND VARIANT 3RD VARIANT Intel BOXDP67BG 10,345 10,345 10,345 Kingston HyperX Beast DDR3 16 GB Kingston DDR3 8 GB Kingston HyperX DDR2 4 GB 19,224 List of Components & Prices Name Motherboard RAM Graphic Card Power Supply Hard Drive Case/Chassis Screen Sound Card Webcam TOTAL PRICE OF PRODUCT 12,621 6,621 Galaxy NVIDIA GeForce GTX 780 GC 3 GB GDDR5 Galaxy NVIDIA GeForce GTX 660Ti GC 2 GB 31,664 Belkin 8 Socket Surge Protector 2,729 25,000 25,000 2,729 2,729 4,500 4500 Sony HD-EG5/B 500 GB WD Elements SE 1 TB USB 6233 Quantum QHM 623 Logitech Sphere AF 900 10000 155 8,750 900 10000 155 8,750 900 10000 155 8,750 90,000 75,000 69,000
  28. 28. • We at Hydra, Plan To Launch Our Products To Major Centre Of Delhi & Mumbai. • In The Second Year Of Operation, The Company Will Be Launched To Hyderabad, Chennai And Kolkata, Operated Under Its Own Outlets And Larger Retail Outlets. • There Will Be Six Authorized Service Centre Available In India At Delhi And Mumbai.
  29. 29. • Brochures. • Product Launch Party • Web Ads • Mobile Ads
  30. 30. • Introduction Of Flexi Tabs • New Variety And Features In Existing Product • Higher Advertisement

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