not my creation, a detailed ppt on Croma e store

1. TATA CROMA

2. Research Design: Descriptive
Data Source: Primary data and Secondary
Data
Research Instrument: Questionnaire
Sample design: simple random design
Sample location: Pacific mall
Sample element: Students, business class,
House hold, service class

3. • Mumbai – Juhu, Malad, Santacruz Airport,
Dahisar,
• CBD Belapur, Vashi, Bhayandar & Mulund
• Pune –Wanowari & Yerwada
• Ahmedabad –Memnagar & S G Highway
Junction
• Surat – Ghod Dod Road
• Bengalooru – Koramangala
• New Delhi – New Deepali Chowk ,Anand vihar

4. • OUR BRAND PHILOSOPHY
• ABOUT CROMA
• ABOUT INFINITI RETAIL LIMITED
• WHY CROMA?
• STORE OBJECTIVES
• STORE FORMAT
• PRODUCT CATEGORY
• STORE LOCATIONS
• STORE PHOTOS
• Parking area
• Timing
• Customer feedback

5. WE HELP YOU BUY

6. • If service wasn't important.
• If technology wasn't complex.
• If variety wasn't confusing.
• We would have no reason to be in business.
• We help you buy.

7. •India’s first national , large format,
specialist retail chain for consumer durable s
& electronics
•Croma is owned and run by Infiniti Retail
Limited Infiniti Retail – a 100% subsidiary of
Tata Sons.
•Woolworths Ltd, provides technical support
and strategic sourcing facilities from its
global network.

8. • The first Croma store was launched in Juhu,
Mumbai on
• October 9, 2006
• Croma has over 180 brands and 6000 products
• Plush stores, floor space between 15,0000 to
20,000 sq.
• feet
• 15 Stores currently located in 5 cities.
• Croma planning to open 100 stores across India

9. Infiniti Retail Limited is a 100% subsidiary of Tata
Sons. The company has launched Croma, a national
chain of mega stores of consumer electronics and
durables. Infiniti Retail Ltd., owns and runs Croma's
retail operations in India, while Woolworths provides
technical support and strategic sourcing facilities from
its global network. The first Croma store was
launched in Juhu, Mumbai on October 9, 2006. Infiniti
Retail Ltd plans to launch stores across India in the
coming months.

10. • Widest range of products
Choose from 6000 products across eight categories
• We help you buy
Sound and knowledgeable advice from well-trained advisors
to help you make informed buying decisions.
• A name you can trust
Croma is promoted by Infiniti Retail Ltd, an initiative of the
Tata group, a brand that stands for trust and reliability
globally.
• Customer commitment
Croma not only gives you a world-class shopping experience,
but also backs it with great after-sales service.

11. CONTD…..
• Great deals and offers
Croma periodically offers exciting deals on all
your favourite products.
• A first of its kind
Consumer electronics and durable retail is a
fragmented segment and has been largely
catered to by regional players.
• Croma is the first of its kind
Large-format, specialist and pan-Indian.

12. • Consistent with retailers image and strategy.
• Positive influence on customer satisfaction
and purchase behavior.
• Cost effective & Flexible

13. • The vision of CROMA is to be the number one
in the retail in electronics and durables
products in India, through quality products
and delivery services (for larger products e.g..
Washing machine, refrigerator etc ) CROMA
should imbibe a world class system to bring
in delight to all our associates and the society
at large.

14. The mission of our enterprise is to create
unique customer satisfaction through
innovation, quality, productivity , human
resources development ,continuously striving
for excellence with pride in our values and
confidence in our approach.
“The overall mission of CROMA is to be the
first choice of the customers.”

15. • Croma Stand Alone Stores – 15,000 to 20,000
sq. ft.
• Croma Stores located in Malls – 5000 to
10,000sq. ft.

17. Technology simplifies life. At Croma, we simplify technology. We
offer our shoppers one of widest ranges of products and brands
in consumer electronics and durables and a shopping experience
that's truly world-class. You can choose from a number of
products across eight categories. Our trained and knowledgeable
advisors will help you arrive at an informed decision with their
personalised advice.
Whether you want to increase your productivity with the latest
notebook, tune into your favourite music on the go, keep your
cool in steamy weather with an AC, talk nineteen to the dozen on
your mobile phone or do your laundry in a jiffy with a fully-
automatic washing machine, Croma can help you make the right
choice.

18. • Computers - Home PCs, Laptops
• Music & DVD - Audio & Video CDs/DVDs

19. CONTD…….
• Communications- Mobile phones
• Gaming - Gaming Hardware/Softwares

20. • Home Entertainment – Home theatre, T.
V., DVD players
• Imaging - Digital Camera, Camcoder

21. High
class
Higher
Middle
class
Middle
class

22. STRENGTH
1.We get wide range of products i.e more then
6000 products
2.Give EMI facilities to the customer with down
payments of Rs 1****

23. • They don’t do advertisement
• They don’t distribute free pamphlets
• No of show room are less
• Cost off some products are high

24. • Croma have tough competitors
• Like next
• Like ezone

25. • They can increase their no of outlets
• They can invest in advertisement
• They can distribute the free pamphlets
• They can put some hording on roads

28. Four way
One way Two way layout layout
layout

29. Parking Coverd
Area Powerful
square
20-30 lighting
area
Parking
area net
and clean

30. Opening WORKING Lunch
Time TIME time
12PM 8 HOUR 20 min
Closing
time
8 pm

31. FEEDBACK OF
CUSTOMERS
Customer Easy accessable Arrangement of
satisfaction product the product
Discountable Customer freely
Customer
product easy move here and
staff
porches there
Ratio 2-1
customer

32. Nutral
16.7%(2)
Unsatisfied
25%(3)
Satisfied
58.3%(7)

34. 2 person were present in counter
10 staff with red t-shirt $black pant
One female staff
Two security guard

35. Customer care
service
Customer on side service
Customer off side service
Replace the product

36. 1.Croma store should make some changes with lighting
system to make the store look bright.
2.More counter should be introduced in which cash and
card payment counter differently.
3.Showroom should have more aisle space to move
inside.
4.some offer and advertisement should make, to increase
sale
5.As croma has there own products they should have
some pamphlet advertisement.
6.Ratio of female worker and male worker should be 1:2

37. • Visit to the CROMA outlet was an overall
impressive experience . CROMA is one of the
biggest retail chain for consumer durables and
electronics. It has wide range of products and
brands to select from. CROMA not only gives a
world class shopping experience but also backs it
with great after sale service.
• CROMA periodically offers exciting offers to its
customers especially on 15th august and 26th
January every year.

38. •Around 250-300 people visit it everyday and around 500
people visit it during weekends.
•There was also some of the drawbacks which we found
in the CROMA store.
•Lighting system of the store was not adequate.
•Store was quite congested.
Overall it was a great experience for
our group to visit the CROMA store.