2. Identity
Kenneth Myers Jr grew up in a military
household that would expose him to
many differ cultures around the world.
This shaped his fascination with what
connects people from different
backgrounds. Being an avid sports
wear fan, this grew to a wanting need
to curate events and capsules that
showcased his worldview, and that
everyone could enjoy. After serving
this country for 10 years as a US army
soldier, and working for Boeing the
last 6 years, he decided to get his BS
in digital marketing to fully understand
and master his love of curation.
3. Brand Archetype: The Guy next door/
Regular Guy: Curating inclusion while
creating long lasting stories and
memories through capsule campaigns
and events. This would create the
space for more trends to flourish and
capture new audiences.
Profession
Potential Jobs Titles
Director of Marketing Science - Nike
Jordan Sports Marketing Field Representative
Assistant Marketing Manager
4. Target Audience
Recruiters & Hiring Managers
Demographics
90% Consumers 18-40 years, mostly teens to 24,
Sportswear brands tend to target whole house
holds, this covers the fashionable, and the
athletic .Mostly U.S. families, but brands do gear
some campaigns to other countries for
specialized generated interest .
Psychotropics
Wants to be trendy and enjoys sports
(either activities or viewership)
Ideal Audience members
Gemo Wong, Senior Designer Special Projects
at Jordan Brand
Alaeli May, Brand Rep/sales
Desmond Jones, Sr Marketing/ Film maker
5. Short term: ( During school or Immediately after graduation )
Land entry level position within Nike, Jordan brand, NBA
Connect with more Brand employees across the board.
Build my LinkedIn profile and further connect with the existing employees
that have already reached out to me.
Midterm 2025
Open the door for more creatives to build long lasting projects while
increasing both their and my online presence by 25% by dec 2024.
Long term 2035
I want to be 100 % independent and own a self-sustaining marketing
contractor that helps curate for larger brands and small customers to reach
the consumers in our shared demos.
Thus, creating revenue for all parties involved.
Goals
6. Promise
I use my love and passion for sneakers to create a revolving
platform of content that connects me to other curators and
their audiences through images and quotes that motivate and
encourage intellectual thoughts and dialog through social
media.
7. Credentials
Work Experiences
• 10 Years Us Army
• 6 Boeing Fabrications specialist
• 3 Years social media marketing
• 2 Years Brand strategist
Awards
Army Services medal
Boeing National Ad campaign
Boeing inventor server award
Education
Cmes Certified
Digital Marketing B.S., Full Sail University (Exp.
2021)
8. Brand Position
Kenneth “Mr Loved 1” Myres
By infusing love, devotion , and attention to design you will be able to conquer
The days ahead with confidence ?
Kenneth earned his nickname
through his one on one talks
that uplifted many to higher plateaus .
9. Networking & Marketing
Industry Events & Organizations
• Agenda Feb 2020 LV, NV
• Culturecon Oct 12, 2019 NY, NY
• GE Power 2019 Americas Conference Bellevue, United States
Digital. Marketing
• Primary content Social media
• @mr_unloved1s all content on full display
• Links in bio to lead to current brand sponsorship
• Tools used to promote: live events, and cross promoting through all social media platforms
• Website: Full Sail digital portfolio to show all skill sets broken down by projects and course work highlights.
10. Professional Development
Formal education:
Complete Digital marketing B.S. by expected graduation in
2021
Technical Skills
Critical thinking
Adaptable
Problem solver
Adobe studio proficient.
Soft skills :
Photography
Event planner
Microsoft office 365 proficient
Mentor
Seeking several mentor's mid-senior-level Marketing with 5-10
years of experience in the sports wear or brand marketing
industry: goal driven, family orientated, Dec 2020
11. Kenneth Myers Jr
There hasn’t been any fun in the
industry of marketing for a long
time. Not where everyone feels
included. It's been the same
stale content and events in a
repetitive cycle. Well my mission
has been to create a space in
between the clutter that allows
fun and growth for all ages. By
providing a space for curators to
showcase their work, I have help
more than 70% of the people I
find on social media get the jobs
that grant them creative
freedom and fulfillment. It’s the
reason most creatives want to
work with till this day.
12. References
References Retrieved From
Instagram 2019 Aug 23 @mr_unloved1s (insights and analytics)
Nike.com/Careers 2019
Disney.com/Careers 2019
https://brandongaille.com/18-incredibly-nike-demographic-segmentation 2019
https://www.onetonline.org/link/details/11-2021.00
LinkedIn profiles 2019
Barker. S (2019) Samantha Barker LinkedIn profile Retrieved August 24,2019 from https://
www.linkedin.com/in/samanthambaker?trk=people-guest_profile-result-card_result-card_full-click
Elliot.C (2019) Chris Elliot LinkedIn profile retrieved August 24,2019 from: https://www.linkedin.com/in/
elliottchristopher
