This document provides 10 tips for updating old blog posts and increasing page views. The tips include adding multiple and featured images, updating internal links to newer posts, adding relevant third-party links that open in new windows, repurposing content into different formats, adding click-to-tweet links, tweaking keywords, pinging posts to search engines, emailing updated posts to mailing lists, promoting updated content on social media, and pinning new images to Pinterest.

1. WAYS TO UPDATE OLD BLOG POSTS
AND INCREASE YOUR PAGE VIEWS
CREATE AN UPDATED POST IMAGE
10
1 Add multiple images to break up the monotony of
the text. Be sure to set a featured image too.
UPDATE INTERNAL LINKS
3 Link to newer posts to get more page views, and
encourage people to stay on your site longer.
ADD RELEVANT THIRD-PARTY LINKS
4 Be sure to set these external links to "open in a
new window" so people do not leave your site.
REPURPOSE CONTENT
5 Turn old text posts into graphics, video, or even
infographics to add variety to your blog.
ADD TWEETABLE LINKS
6 Make it easy for site visitors to tweet your content
by adding click-to-tweets throughout the content.
TWEAK THOSE KEYWORDS
7 Revisit the keywords for old posts. Go for longtail
keywords to get more targeted traffic.
PING THE POST TO SEARCH ENGINES
8 Be sure to let the search engines know you updated
your blog post.
EMAIL THE UPDATED POST TO YOUR LIST
9 Create an "Oldie but Goodie" segment and include
your updated post in your email marketing.
ALWAYS BE PROMOTING
10 Remarket the updated content on social media,
and share snippets in forums and groups.
PIN YOUR NEW IMAGE TO PINTEREST
2 Create a rich pin and pin to your Blog Board and
group boards as applicable.
Infographic Credit: MARKETING SPARKLER