8. 3. Seizes New Audiences
Consumers may not see your content in
its original format the first time around.
You’ll be able to appeal to all viewers:
visual, auditory and kinesthetic
learners.
9. 4. Bolsters The Message
It’s all about the impressions. With
multiple touches, it allows for your
message to sink in.
10. 5. Boosts SEO
Adds another way to target desired
keywords and build quality links.
13. 3. Pick out snippets that will
be optimal to repurpose
1. Go through your past
blog and social media
posts
2. Pick out content that is
still timely, relevant and
performed well
23. • The easiest place to repurpose - you only have 140
characters!
• Use a snippet you pulled out earlier, such as a
quote, stat or main point.
• Think about creating an image and adding the text,
a blog title or tweetable info to it to make it more
visually appealing.
• It’s best to add a link to the original content if
possible.
26. You can repurpose your content the same way
you would for Twitter.
Include images and add text if necessary – just
remember to keep it short and to the point.
32. Take the outline and bullet points from the original
content and add them to different slides. Don’t be
afraid to use more text than usual because you
won’t actually be presenting it.