Backlinks 101

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Learn the basics of link building

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Backlinks 101

  1. 1. WELCOME
  2. 2. PRESENTATION OUTLINE <ul><li>What is back links? </li></ul><ul><li>Importance of back links </li></ul><ul><li>Ten easy ways to build back links </li></ul><ul><ul><ul><ul><ul><li>Submit Press Releases </li></ul></ul></ul></ul></ul><ul><ul><ul><ul><ul><li>Reciprocate Links ONLY with Similar Websites </li></ul></ul></ul></ul></ul><ul><ul><ul><ul><ul><li>Leave Comments on Other Blogs </li></ul></ul></ul></ul></ul><ul><ul><ul><ul><ul><li>Join Social Bookmarking Websites </li></ul></ul></ul></ul></ul><ul><ul><ul><ul><ul><li>Join Forums </li></ul></ul></ul></ul></ul><ul><ul><ul><ul><ul><li>Create your own Tool, Theme or Widget </li></ul></ul></ul></ul></ul><ul><ul><ul><ul><ul><li>Submit your site to Web Directories </li></ul></ul></ul></ul></ul><ul><ul><ul><ul><ul><li>Submit Articles </li></ul></ul></ul></ul></ul><ul><ul><ul><ul><ul><li>Blog </li></ul></ul></ul></ul></ul><ul><ul><ul><ul><ul><li>Squidoo Lenses </li></ul></ul></ul></ul></ul>
  3. 3. BACK LINKS <ul><li>Back links are just basically a link from any site that will lead to your site. </li></ul><ul><li>It is a very easy concept to understand, and is much easier to do because it takes only a minute or two to create a back link. </li></ul>
  4. 4. IMPORTANCE OF BACK LINKS <ul><li>Back links are a very important aspect in the world of Search Engine Optimization. </li></ul><ul><li>It is very much essential to have a good page rank to make sure that the site will do well in the search engine results. </li></ul><ul><li>The only way to get a higher page rank is by having some good back links. </li></ul>
  5. 5. TEN EASY WAYS TO BUILD BACK LINKS <ul><li>Creating back links can be stressful, cumbersome, and even boring, but there is no choice but to do it nevertheless. </li></ul><ul><li>But there are time-tested ways to do it without yawning with boredom. </li></ul><ul><li>Top 10 easy ways to build back links are shown here. </li></ul>
  6. 6. 1. SUBMIT PRESS RELEASES <ul><li>Make a simple press release about the launching of the website to several PR websites. </li></ul><ul><li>These PR sites will then distribute the information to different online news sites. </li></ul>
  7. 7. 2. RECIPROCATE LINKS ONLY WITH SIMMILAR WEBSITES <ul><li>It is very important to exchange only with the sites that are related to the content of the site. </li></ul><ul><li>Google thinks that link exchanges will not be very effective. So, this will not add much value, other than potential targeted topics. </li></ul><ul><li>Find link partners by directly emailing them or searching through forums. </li></ul>
  8. 8. 3. LEAVE COMMENTS ON OTHER BLOGS <ul><li>Comment on relevant and popular sites in your niche. </li></ul><ul><li>Be careful not to spam the comment section, doing this will only have you blocked from the site. </li></ul><ul><li>Instead, write a relevant comment. </li></ul>
  9. 9. 4. JOIN SOCIAL BOOKMARKING WEBSITES <ul><li>Social bookmarking sites usually have a high page rank and can get you a lot of traffic. </li></ul><ul><li>Publishing a truly interesting content will also do the trick. </li></ul>
  10. 10. 5. JOIN FORUMS <ul><li>Sign up for as many forums of related content as you can. </li></ul><ul><li>But make sure first that they are active and will allow signature links. </li></ul>
  11. 11. 6. CREATE OWN TOOL, THEME OR WIDGET <ul><li>Write a useful tool and host it on your site. </li></ul><ul><li>You can hire someone to write for you. That will save your time and give you a professional. </li></ul>
  12. 12. 7. Submit your site to Web Directories <ul><li>Although this can be a monotonous process, it will potentially give you a hundred back links. </li></ul><ul><li>You can hire someone to do it manually if you want. </li></ul>
  13. 13. 8. Submit Articles <ul><li>Write articles about your niche and submit them to article directories. </li></ul><ul><li>At the bottom part of these articles will be your back link, thus you will get targeted traffic from the readers of your articles as they are published on related websites. </li></ul>
  14. 14. 9. Blog <ul><li>Use your blogs to find others and let them mention your site on their blogs. </li></ul><ul><li>Doing this will allow you to have targeted visitors that will count as back links. </li></ul>
  15. 15. 10. Squidoo Lenses <ul><li>Making a Squidoo Lens will not only earn you extra money, it will also count as a back link for your site. </li></ul><ul><li>You can build links back to your site or sites by creating your own Squidoo Lenses. </li></ul>
  16. 16. CONCLUSION <ul><li>The number of back links is one indication of the popularity or importance of that website or page. </li></ul><ul><li>Search engines often use the number of back links that a website has as one of the most important factors for determining that website's search engine ranking. </li></ul><ul><li>So it is very important to have back links as much as possible. </li></ul>
  17. 17. THANK YOU

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