1. Continued…
KELLY A. WAGNER SALES & MARKETING EXECUTIVE
musekelly3@gmail.com 612-251-6666 • Eden Prairie, MN
Innovative, agile and intuitive Sales and Marketing executive with extensive business development experience inside
highly competitive customer-centric markets. Creative, collaborative communicator continually focused on building
relationships and promoting synergy across business lines to drive positive change, comprehensive business approaches
and enhanced profitability.
Repeated success guiding sizeable, cross-functional teams in the design, development and launch of leading-edge
business solutions driving record-setting sales revenues. Well versed in analyzing market trends, opening new markets
and guiding launch of custom product lines. Committed to ensuring outstanding client and partner satisfaction.
ü Account Management ü Mind to Market Innovation ü Revenue & Profit Growth
ü Strategic Business Development ü Custom Product Solutions ü Sourcing & Vendor Management
ü Creative Sales & Marketing
ü Event & Conference Planning
ü Outstanding Client Service
ü Contract Negotiations
ü Always creating optimal outcomes
ü Fluid on both Mac and PC Platforms
EXPERIENCE & NOTABLE CONTRIBUTIONS
CENTiCARE CORPORATION • Minnetonka, MN • 2000 - Present
VICE PRESIDENT OF SALES & MARKETING, 2009 - Present
Established and implemented the company’s social media program, managing content development related to company
culture, customer testimonials, new product information and outline of design, assembly and shipping processes.
Collaborated with 11 independent sales reps and 36 national distributors to implement marketing outreach programs
and develop private label products for numerous healthcare device manufacturers. Set clear development goals,
established product pipelines and communicated production timelines to ensure achievement of sales goals. Conducted
formula research, market research and competitor analysis to develop a successful product pricing model enabling
greater industry insight and increased market share.
KEY ACCOMPLISHMENTS:
• Successful development of the 2016 sales strategy through identification of major customers and expansion of
multilayer distribution opportunities; surpassed expected 30% year over year growth rate to achieve exceptional
110% YOY growth.
• Developed and executed CENTiCARE’s 2016 Business Plan, achieving YTD sales above projection; direct weekly
sales meetings with local and remote sales agents to achieve consistent financial growth for the past 6 years.
• Demonstrated excellence in exceeding individual sales targets for 2016, surpassing the company’s annual goal
within the first 6 months.
• Actively developed relationships with minority-owned distribution companies to acquire vendor access to the
Veteran’s Administration, resulting in a 500% sales increase between 2015 and 2016.
• Led cross country presentations with distribution partners, architects, design firms, equipment planners and
healthcare employees in various facilities.
• Planned Retreats , Conferences and created industry specific newsletters on both the Regional and National Level
MARKETING DIRECTOR, 2005 - 2009
Led an integrated marketing program covering all marketing materials including brochures, trade show graphics,
giveaways and written content. Authorized image and copy selection while collaborating with graphic and print teams to
leverage marketing assets and complete projects. Encouraged innovation and calculated risk taking among team
members in pursuit of business goals. Supported the development of a women-owned marketing branch to diversify
supplier access and gain additional sales opportunities.
KEY ACCOMPLISHMENTS:
• Developed and managed marketing plans for seven diverse product divisions including IV poles, Modular Carts, EVS
Carts, Shower Chairs and Commodes, Accessories and a comprehensive line of custom products.
• Strategic planning and management of monthly email campaigns delivered to product-specific, customer-segmented
targets (5000+).
• Established and integrated a 32 product Amazon sales program with sales figures reaching $40K in the first month.

2. KELLY A. WAGNER
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SALES & MARKETING MANAGER, 2000 - 2005
Identified and measured new business opportunities to deliver favorable outcomes in line with company objectives.
Directed customer service functions to exacting standards in order to deliver a superior client experience throughout all
touch points. Led team building efforts to enhance professional development and foster individual ownership in project
solutions.
KEY ACCOMPLISHMENTS:
• Concept planning, design and launch of the company’s website including work associated with SEO analytics.
• Established a distributor network and engaged in professional organizations to promote the CENTiCARE brand.
ADDITIONAL EXPERIENCE
Promotions & Events, Grand Openings Traffic Manager (1999 - 2000) § Best Buy Inc. § Eden Prairie, MN
Account Executive (1998 - 1999) § Sun Newspapers § Eden Prairie, MN
EDUCATION & CREDENTIALS
Mini MBA Program (In Progress)
UNIVERSITY OF ST. THOMAS | Minneapolis, MN
Bachelors of Integrated Studies
Mass and Popular Culture, Electronic Media (Minor of Film Studies) and Deaf Culture
UNIVERSITY OF MINNESOTA | Minneapolis, MN
Continuing Education
Effective Product Marketing, University of St. Thomas
The Growth Accelerator Program, University of Minnesota
PROFESSIONAL AFFILIATIONS & ENGAGEMENTS
American Healthcare Resource Material Management (AHRMM), 2004 – Present
§ Held positions including Vendor Representative Chair, Member at Large, President Elect and President.
§ Influenced Board of Director’s mind-set on vendors, resulting in voting rights for all vendors and becoming the
first vendor President in the chapter’s 30 year history.
Clinical Laboratory Management Association (CLMA), 2015 – Present
§ KnowledgeLab (National Conference) Planning Committee.
§ National Council of Chapter Leaders Conference at KnowledgeLab Chair.
§ Regional Board Representative and Membership Chair.
§ Planning Committee and Vendor Fair Chair for five-state regional conference.
Professional Speaking Engagements
Q1 Productions National Healthcare and Device Conference:
‘Driving Economic Value Propositions and Negotiating through Impactful Story Telling’, San Diego, CA (2015)
‘Forming Strong Relationships and Avoiding Risk with Procurement Partnerships’, Dallas, TX (2014)
TECHNICAL PROFICIENCIES
Windows, Mac, MS Office Suite, QuickBooks Power User, Zoho CRM System, Constant Contact, InDesign and Pages