synergy

1. H O W E F F E C T I V E I S T H E C O M B I N A T I O N O F
Y O U R M A I N P R O D U C T & A N C I L L A R Y T A S K S ?
Evaluation Question 2:

2. The Poster
Are the themes and issues visible?
I feel that the combination of the title and picture
clearly states the issue of the two characters in the
picture are being separated and by the expressions on
there faces it isn’t their decision. You can see that the
girl is holding the boy quite firmly and stroking his
hair highlighting that they have a close relationship.
I feel the titles tells a lot, the font is chipped with a
huge crack down the middle, in sighting the audience
that there is a issue of something falling apart. The
title is mainly shadowed hinting a emotive element.
The black and white background has a sense that the
two people are excluded from the ‘happiness’ and
isolated in this falling apart world with no one but
each other.
Even with the colour on the characters it is still low
key, a key convention to realism film strengthening
the idea that this film may be in that category of
genre.

3. The Poster
Does the film fit the genre?
Since doing AS I always felt A2 I would
do a social realism film because of the
amount of research I had done. Also it
is easier to meet the conventions of the
genre, untrained actors, low key
lighting, low economic
environment, etc. Through my poster I
feel I have lived up to the conventions
to address this film as a social realism
film.
The characters in my film and poster fit the bio of two
present day siblings from south London which has
been seen in realism films such as Fish tank. The lack
of make-up(pale), dull colour pallet for costume helps
bring this normal feel to the character, nothing eye-
catching just ordinary people, also done in Fish tank.
Realism films tend cover negative issues and from my
poster there are assaults of issues which are
conventional but original.
Untrained actors are seen in the casting names on
the poster. Which is well known to be one of the
realism films differences to any other genre.
Again the lighting is low key a technical element to
convey emotional tension in realism films.

4. The Poster
Is there any stylistic crossover in the film and poster?
My stylistic crossover has to be the lighting in both products. I spent a lot of
time manipulating the lighting in the shots and poster, to create this shadowy
contrast through out the film and in the poster. As you can see in 2nd photo the
shot is bright and doesn’t have any real shape to it. The 3rd photo you can see
the dark ratio has been increased to allow more shadows to form
naturally, this built up a lot of micro to macro elements as well as make the
shot look more intriguing.
My poster has the same lighting contrast very dark in places to really outline
the object. I wanted this effect as it added to the atmosphere as dull and glum
even though it was early evening on a sunny day.
I enhanced the blue sky in the light
editor on avid to give this portrayal of
hope, the ground being gloomy and dull
whilst the sky is full of colour, which also
could represent there mother looking
down on them.

5. The Poster
I used quoting seen in a conventional
film poster, which commonly said by
journalist in newspaper's, the quote
compliments the film by using words
such as tremendous this is a commonly
used strategy called word of
mouth, which is used to encourage
audiences to take interest as someone
just like them has had a positive opinion
on it and giving a star rating of 4 out of
five helps draw the eyes in.
I used a catchy slogan, almost in a rhythmic
flow, with a vague insight to the theme.
Which they can link back to the two
characters in the poster which would intrigue
them.
The use of award
nomination promotes it as
being a successful film
which has been liked
enough to win awards.

6. Does the poster fit the same
audience as the film?
I feel the raw details to my poster, very rigid, fits the audiences interests, as social
realism films are much more low budgeted and the audience aspect that, they don’t
expect over the top posters and effects. It tends to put its trust in the film other
than the poster, it just makes a poster to get recognition. I feel it’s intriguing the
same audience, as the poster is portraying the same characters and the vague issues
which I expect the audience to pick on by the hints and representations as the film
which involves the same style but in motion picture.
The niche audience I found to be very educated in film, which meant that little
details mattered, instead of catching the eye with highly edited pictures and titles I
felt that representation of the two characters was high appreciated.

7. The Review
Does my review inform my audience?
Compared to my poster I feel my review goes a
lot more in depth, giving much more insight into
the details for my audience.
I have tried to make this review in the style of
Sight and Sound, a serious review magazine
publisher which covers a lot of short films and
independent films. My audience should be very
aware with the sight and sound industry and
should see this review as a serious and critical
approach to my film.
I have tried to even out the critic and the
complimentary to give a fair reading for the
audience, so the review stays true to word and
isn’t questioned after seeing the film.

8. The Review
Could your review attract a different audience?
I can imagine this review would attract much more audiences, a lot than my
poster, as I freely state in my review a range of issues and themes and the plot in
much detail which aren’t clearly stated in the poster, that could possibly attract a
audience who could be intrigued after reading it, to watch as they may feel they
would enjoy it.
Is your review biased in anyway and will this have an effect?
Anything you read is biased as it is written and opinionated by one person
especially sight and sound. I took this into account when writing the review, I
didn’t want to blind eye the faults, but I didn’t want to be to harsh because I
didn’t want to be too complimentary. So I gave a fair view on either side of the
review. I don’t feel that it would have substantial effect on the film
itself, anything written for a controversial subject will have controversy.

9. The review
I feel from the review you gain a lot of knowledge from what were my
intentions especially because I had written it. This meant I talked a lot about
the little details which may not of been that obvious when viewing the film, I
made sure the audience knew what results I wanted from that action. I also
talked about what I felt was most important to know when watching. I had to
be realistic in the sense that I couldn’t be to specific as that would nock the
effect of a real review critic as they wouldn’t be that well synced with the
intentions of the director.
I state quite a number of times the term realism film, informing the audience
that me, the director, has filmed this to fit in with the conventions of a realism
film, so that in the audience mind they have this image of the elements of
realism films when the use of imagery is being used, allowing the audience to
connect and understand the actions I have taken and why.
What do we learn from the director & genre intentions?

10. The Review
I feel my review informs the audience, with past events before the current
time, judgements on the actions of the director, information on the actors. This
important to involve as you want the audience to know much more than the film
is showing you so when you watch it again they can value the details much the
next time round. It allows the audience to have a say on the issues itself, because
the involvement of past events allows a understanding of why this problem has
appeared.
What is clear in this review is that I have tried to make it pretty
clear on why this problem has happened I build up to the
problem so the reader understands the true emotion.

11. The Review The Poster
Do the two products communicate to the same audiences?
I feel they communicate to the
same audience but the review
goes out to a wider audience than
the poster, this is because the
review goes into detail about the
film opening up to a load of
themes and issues and plot. Also
the review backs the film up much
more, as the poster is more of a
judgment on appearance than
taking time to sit and read a
review on it.
This can be argued to say that
not many people would be
bothered to read about a film
with a niche audience which is
understandable, whereas the
poster can catch peoples eyes
and takes a few seconds to view
and read. Making there
imaginative assumption on
how the film will be delivered.
Conventional elements what
are discussed in the review are
seen in the poster, creating this
link between the both which is
in the audience interest.
The poster asks a lot more from the
audience, as they need to piece the
poster together to reveal the possible
outline to the film.

12. My Review My Poster
Are my products a clear reflection to my main task?
I believe my two ancillary tasks combined with the main task target the
same audience in the objectives they each aim for. I feel that each one
adds to one another and doesn’t portray a different subject. I feel they
both help develop the understanding of the film, by the in depth insight
to the review and the sum up of the film in one picture showing the main
theme in one with the help of quotes and awards from the poster. By
looking at the poster, then reading the review to then watch the film I feel
there is a close connection to all and that no product feels a little out of
place.

13. My review My poster
Stylistic elements
My film, poster and review photo all share the same contrasted
lighting element, which displays the realism styled
convention, which the audience can easily identify. Nothing about
the text link, because I followed a format of sight & sound I didn’t
really experiment with style of writing, the review formal style links
in with the audience as they are seen to be highly educated in the
film area and so it is easily understandable.

14. My review My poster
Links
They both cover and show the same themes and issues which is important to make
clear.
I wanted to make it an easy understandable resemblance between all three I wanted
what was being seen, to help create a better understanding in the other products.
For them all to work together to form one big product, I didn’t want one
lacking, which would effect them all, so giving out the right information was vital.

15. Overall
Overall I am comfortable with the outcome of all three products and how they
synergise together to create this impact which the main task would not create on its
own. Having the 3 products together really helped my main task have much more
effect on representation, themes and issues and micro macro elements as they all
feeded back to each category.