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The Pitch
By Laura Fussey, Amy Clarke and Katherine Allsop
Idea
 Happier by Ed Sheeran
 https://youtu.be/8TpcBDJZsJA?list=RD8TpcBDJZsJA
 Follow the after break up of two lovers
 He plays the guitar and is the main performer of the song
 Shows her with her new boyfriend going on romantic dates and hanging
around with each other
 Then show her doing the same things with her ex boyfriend, who is heart
broken
Fade into POV shot
from ex watching the
new couple.
Close up/medium shot
of artist playing guitar
Close up of girl
smiling/laughing
From an arcade, winning a
prize, like she did with her
ex
More guitar playing
Ending by crossing paths
and fading out
Sat on his own with his
guitar
Camera & Editing
Camera
 Majority POV shots from ex
 Long shots of the couple
 Close ups showing the emotion of different characters
 Tracking shots
 Hand held shots in some shots
Editing
 Black and white filter
 Slow paced editing to go alongside the song
 Using fade ins/outs and straight cuts
 Slo-mo some parts
 Doing all of this to emphasise the mood and the common convention of the genre.
Mise-en-scene
 Costume - normal, everyday clothing
 Lighting – preferably low key
 Actors – Boy (ex) sad and vulnerable, couple both happy
 Makeup – natural as possible, nothing too excessive
 Props – Guitar, photos, teddy
 Setting – Lincoln (bowling) (shopping) (beach)
Casting
 2 males
 1 female
 Perhaps Lincoln Uni students, good actors

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Ed Sheeran's 'Happier' music video pitch

  • 1. The Pitch By Laura Fussey, Amy Clarke and Katherine Allsop
  • 2. Idea  Happier by Ed Sheeran  https://youtu.be/8TpcBDJZsJA?list=RD8TpcBDJZsJA  Follow the after break up of two lovers  He plays the guitar and is the main performer of the song  Shows her with her new boyfriend going on romantic dates and hanging around with each other  Then show her doing the same things with her ex boyfriend, who is heart broken
  • 3. Fade into POV shot from ex watching the new couple. Close up/medium shot of artist playing guitar Close up of girl smiling/laughing From an arcade, winning a prize, like she did with her ex More guitar playing Ending by crossing paths and fading out Sat on his own with his guitar
  • 4. Camera & Editing Camera  Majority POV shots from ex  Long shots of the couple  Close ups showing the emotion of different characters  Tracking shots  Hand held shots in some shots Editing  Black and white filter  Slow paced editing to go alongside the song  Using fade ins/outs and straight cuts  Slo-mo some parts  Doing all of this to emphasise the mood and the common convention of the genre.
  • 5. Mise-en-scene  Costume - normal, everyday clothing  Lighting – preferably low key  Actors – Boy (ex) sad and vulnerable, couple both happy  Makeup – natural as possible, nothing too excessive  Props – Guitar, photos, teddy  Setting – Lincoln (bowling) (shopping) (beach)
  • 6. Casting  2 males  1 female  Perhaps Lincoln Uni students, good actors