1. Use of camera Pace and Rhythm of
editing
Genre Ingredients Audience and
Text
Type of video
and video and
lyrics
Flight
Facilities-
Crave You
Close-ups of the
2 main characters
boy and girl.
Tracking of the
characters
showing what
they are doing at
the same time as
each other but
whilst they’re in
different places.
The pace and rhythm
is slow but shots
jump from the girl to
the boy to connote a
link between the two
characters and what
they are both doing
at the same time as
each other but not
being together.
The synthpop
/electric genre
usually features with
relaxed videos with
bright natural
lighting to convey
peace and happiness.
The conventional
colours are bright
happy colours or
pastel colours.
Costumes are usually
chill out clothes, not
dramatic outfits in
any way.
The audience
tends to be
people who
enjoy listening
to chill out
music with a
bit of a beat.
The video and
lyrics do kind of
match as the girl
seems to be
craving for this
boy which the
camera cross-
cuts to. The
music video is
illustrative
(narrative)
Rudimental-
Waiting
All night
Handheld
footage- to
convey a real life
situation that has
happened to one
of the members
or someone they
know. Long
shots- big group
of mates
together.
The pace and rhythm
of the song is fast.
The music video
matches the pace and
rhythm in parts as
the start is slow and
the man is in a
hospital bed hardly
able to move, then
when the beat comes
in and the song
speeds up the man is
out of the hospital
bed and going to a
party, and eventually
back on his bike
doing stunts.
Drum and bass
genre. Tend to be
disjunctive videos
and very lively. Large
crowds of people or
a groups of people
having fun together.
Audience is
people who
like drum and
bass, loud
heavy drops in
songs
The video and
the lyrics kind of
match because it
is about
someone who
has had an
accident and had
to have their
limb removed
and he’s with his
mates and needs
their love and
support ‘tell me
that you need
me’.
Sigma-
Nobody to
love
Long shots- of
summery views,
girls dancing and
having fun on the
beach.
Slow motion editing
of certain things the
girls do together e.g.
jumping into river,
boob bashing, rolling
down the sand
dunes, etc.
Drum and bass- fast,
happy, lively video.
Bright lighting,
people having fun
together, enjoying
little things in life.
Audience is
people who
like drum and
bass, loud
heavy drops in
songs and
dance music.
The music video
is a disjunctive
video, includes
random shots of
summery scenes.
The video and
lyrics don’t
match.
Sub Focus-
Tidal Wave
Long shots- as it
is the artist
performing
Pace and rhythm of
the song at the
beginning matches
the editing, as its
loads of fast straight
cuts to different
views. Editing
Drum and bass
genre. Fast editing.
Summery settings
are usually feature in
drum and bass
videos.
This music video
is kind of
disjunctive but it
also has
someone singing
the lyrics so it is
also an
2. throughout is quite
in sync at times with
the music’s pace and
rhythm.
amplification
The lyrics match
with the video as
it is about tidal
waves and
they’re on a
beach.
Bondax-
Giving it all
Long shots /
tracking of their
journey where
their going.
Close-ups of
main characters
facial expressions,
looking inlove
and happy.
Intimate hugging
and kissing.
Handheld camera
movement at the
end to show it
was a bad ending
and they’re
running away.
The pace and rhythm
of the editing is fast
as the characters
seem to be
constantly on the
run.
Electronic Audience is
people who
enjoy listening
to electronic
music.
Narrative
/illustrative
video and the
video and the
lyrics are linked.
