Evaluation 2

1. How effective is the combination of your main product and ancillary texts?
Evaluation Question 2 Kate Horn

2. Here you can see the image has been repeated from the front cover of the digipack on the advert, this is because we wanted to make a clear
link between the texts, however we didn’t want it to be identical so therefore we made an edit and made the colours more nostalgic, and made
the colours more vintage on the advert. It keeps a thematic consistency across the board, as within the video colour editing was really
important to us, therefore highlight the colours of the sunset within this image was really key. Also the mise-en-scene within the image such as
the props (telescope) are really important, as it adds to the vintage effect of the image. Across all the texts, the images are similar, this makes
sure they are memorable, and when the audience see the image they will remember the artist. For example, the character (young boy) who
features primarily within the video is the face of the advert and digipack - as the video is mainly about him ageing from youth to teenage
hood. Within this change and as you see within the music video, he begins a relationship with the young teenage girl, who then features on the
back of the digipack within the collage with the boy, along with on the inside cover. This provides consistency.
The title text and artist text has stayed the same
to provide consistency, and memorability.
Thematic Consistency

3. Images taken in places where they
have both been, this photo was taken in Paris
- and within Photoshop we burnt the edges
as if it had been ripped. Similar to the video
(see below) - both characters are in the same
place, representing foreshadowing.
I think signing it off from the artist
makes it more personal and links to
his emotional side, much like in this
photo - connecting with the
emotional side of the lyrics.
Links to the couple again, and
the image we are trying to create - along with
including images and products from dates etc.
Here is Jack Garett, we thought we
should include an image of him to link
to of course the artist himself, and show
the link between him and the teenage
boy and perhaps represent this is a link
to his past and make it more personal.
Constant features of the young boy,
close-ups to show his emotion, which
also links to the song about growing
up. We represented the boy in such a
way to perhaps link him to what the
artist may have been link in his youth,
innocent and care free.
Artist Representation

4. Mise-en-scene
Here is a picture from the fire
scene, this is why we used
this for the CD template, as it
links to the video.
This shows an image from the
date, which links to this collage -
as we’ve included polaroids and
tickets from it too.
Here is another image from their date,
which links to this polaroid that was
taken from this image.
This shows the character
wearing similar clothing,
providing the link.

5. Fonts
This shows the connection between all the fonts, they are repeated throughout
all the different texts. This keeps them memorable.