SEO Surgery APAC - SEMrush - Kate Toon - Nookal
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SEO Surgery APAC (Australia, Asia & Pacific), is a one hour webinar, where we do “Live SEO Check” to see how your website is performing, and how it can be improved.
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SEO Surgery APAC - SEMrush - Kate Toon - Nookal
- 2. • Title tag: Not click-worthy • Meta description: Bland no benefits • Sitelinks: missed opportunities • Knowledge graph panel : missing ISERP IT UP BABY!
- 3. • Quirky name has given rise to quirky videos! • You could own this space. SERP IT UP BABY!
- 4. • High number of searches #WIN • Number of ads suggest competitive term • Use ad copy to help write better Meta Descriptions. SERP IT UP BABY!
- 5. I FEEL THE NEED FOR SPEED
- 6. I FEEL THE NEED FOR SPEED
- 7. • First impressions count – 10 seconds • What’s your USP? • Right to left • Form so soon? Too keen. • Navigation issues • Last name in form • Fingers or pills FIRST IMPRESSIONS
- 9. STICKY PAGES • Explainer video • Sign post content • Add more TOV • Show it don’t say it • Specificity • Proof
- 10. CREEPY CRAWLABLITY • 1600 pages, posts and products? • Tag archives • Support questions • Testimonials
- 11. CREEPY CRAWLABLITY • Run Screaming Frog Have a clean up • Disable some of the archives in Yoast • Fix up robots.txt
- 12. SEMRUSH AUDIT • Temporary redirects • 70+ Duplicate meta descriptions • Missing meta descriptions • Missing H1 headers • Overly long title tags
- 13. SEMRUSH AUDIT • HTTP links within content • Broken external link • Low HTML to text ratio • CSS and Jscript issues
- 14. KEYWORDS • Highly competitive phrase • Big players • Aim for longer tail • Industry related • Adjective • Australia • Price
- 15. KEYWORDS • A lot of branded searches – all top three rankings are brand related • A lot of navigational searches • Home page ranking for most keywords – opportunity to create industry based landing pages
- 16. BACKLINKS • Fairly good score • Some dodgy ones • Most low authority • Benefit from all the book now links on client websites
- 17. AND FINALLY • Structured data: Organisational, website – perhaps add local? • Yoast Plugin. Suggest WP fastest cache, Wordfence, BackUpBuddy etc • Features in main nav links to free trial section • Images missing alt tags (46 missing) • Average reading age of 12.8 years • Image size pretty good – consider Tinypng. WP smush
- 18. AND FINALLY • Separate FAQ page • Separate testimonial page • Improved CTA – what’s with all the negativity!! • Currency converter • Blog • Social links as icons
Editor's Notes
- 10 tips now you have 12
- Start with a customer view Branded search on the rise as it gets harder to be found what what you do and rather for who you are. So If I know your brand I type in Nookal 1. Title tag Lacks the click through factor – and you have more room 2. Meta description dull. No incentive to click, what makes you special. What’s your USP 3. Site links. Google Sitelinks are little sub-listings that appear under the first result in the search result. Usually when searching for brands. Sitelinks are automated Sitelinks are created through website best practices Google doesn’t tell you how to create Sitelinks or control their appearance directly Provide a clear structure for your website, using relevant internal links and anchor text that’s informative, compact and avoids repetition. Allow Google to crawl and index important pages within your site. Use Fetch and Render to check that they can be rendered properly. If you need to remove a page from search completely, use a “noindex” robots meta tag on that page. 4. No knowledge graph panel – due to lack of organisational schema
- No videos ranking – missed opportunity
- CDN: User proximity to web servers impacts response times. Deploying content across multiple geographically dispersed servers helps users perceive that pages are loading faster. HTTP: Decreasing the number of components on a page reduces the number of HTTP requests required to render the page, resulting in faster page loads. Some ways to reduce the number of components include: combine files, combine multiple scripts into one script, combine multiple CSS files into one style sheet, and use CSS Sprites and image maps.
- Resources are blocking the first paint of your page. Consider delivering critical JS/CSS inline and deferring all non-critical JS/styles.
- P A S Problem Agitate Solution