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The truth is most copywriters hate ‘writing for Google’, shoving keywords into title tags and fretting about keyword density means the engagement and the creativity is lost — right? Wrong! It is possible to write witty, informative, conversion copy and still please the Google gods. In this talk, Kate shares essential SEO copywriting knowledge, including simple ways to keep readers reading. Kate will provide practical, doable exercises and leave you feeling more confident about writing Google friendly copy that’s actually enjoyable to read.