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How to create an SEO-Friendly podcast

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How to make Google fall in love with your pod and win more listeners

Published in: Marketing
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How to create an SEO-Friendly podcast

  1. 1. @recipeforseo The recipe for SEO SUCCESS How to create an SEO friendly podcast Make Google fall in love with your pod and win more listeners.
  2. 2. @recipeforseo Who am I ?
  3. 3. @recipeforseo
  4. 4. @recipeforseo Why does SEO matter?
  5. 5. @recipeforseo Search Engine Optimisation is the process of influencing natural search results so that your website pages rank well for your chosen keywords What is SEO? podcast episodes
  6. 6. @recipeforseo What is a Search Engine? + + = CRAWLER ALGORITHM SEARCH ENGINE INDEX
  7. 7. @recipeforseo
  8. 8. @recipeforseo Double whammy impact
  9. 9. @recipeforseo
  10. 10. @recipeforseo $999- The big mistakes
  11. 11. @recipeforseo Lists versus search rankings Lybsyn reports that 70% of podcast downloads come from iTunes
  12. 12. @recipeforseo List rankings The podcast 'Home Page” features curated shows by iTunes, New and Noteworthy in all categories, and top episodes.
  13. 13. @recipeforseo Related podcasts
  14. 14. @recipeforseo Related podcasts
  15. 15. @recipeforseo True search results Search result for “SEO” Results by podcast or individual episodes
  16. 16. @recipeforseo What are the possible iTunes ranking factors?
  17. 17. @recipeforseo Write for humans first and search engines second
  18. 18. @recipeforseo
  19. 19. @recipeforseo What do you want to be found for?
  20. 20. @recipeforseo Podcast title
  21. 21. @recipeforseo Talent / host name
  22. 22. @recipeforseo Podcast subtitle and summary
  23. 23. @recipeforseo Cover art
  24. 24. @recipeforseo Episode title A click worthy headline beats a keyword stuffed headline every time.
  25. 25. @recipeforseo Episode title
  26. 26. @recipeforseo Episode title
  27. 27. @recipeforseo Ratings and reviews
  28. 28. @recipeforseo Your podcast website
  29. 29. @recipeforseo Show notes
  30. 30. @recipeforseo Results
  31. 31. @recipeforseo Results
  32. 32. @recipeforseo Results
  33. 33. @recipeforseo Results
  34. 34. @recipeforseo AAQQ&&
  35. 35. @recipeforseo The next steps
  36. 36. @recipeforseo The next steps
  37. 37. @recipeforseo @katetoon / @recipeforseo therecipeforseosuccess.com.au hello@therecipeforseosuccess.com.au About me
  38. 38. @recipeforseo www.therecipeforseosuccess.com.au Thank you

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