Speaker at Copycon19 - Australia's premier event for copywriters and content marketers.

1. How (and why) to take the
#copycon19
PERFECT BRIEF

2. #copycon19
Get paid.
Do great work.
#copycon19

3. #copycon19
Template?
Must-ask question?
Express briefing?
#copycon19

4. #copycon19
Quoting.
Scoping.
Research.
#copycon19

5. #copycon19
Research brief
•Template or process?
•Plumber talk
#copycon19

6. #copycon19
So, what’s in it?
SEO/competitors/customer interviews/ proof/
personas/ testimonials/ competitors analysis/
best practice/ user testing/ content
audit/modules, baby
#copycon19

7. #copycon19
Billable briefing.
•Shakespeare, that you?
• If you don’t…
#copycon19

8. #copycon19
How?
P-p-p-package
#copycon19

9. #copycon19
Unlocking great
work.
(And what great means)
#copycon19

10. #copycon19
How?
Know your product.
#copycon19

11. #copycon19
Seriously?
You decide.
#copycon19

12. #copycon19
Brief to scale.
Scalable.
Repeatable.
Opportunity.
#copycon19

13. #copycon19
Time is on your side.
Get in the zone.
#copycon19

14. #copycon19#copycon19

15. #copycon19#copycon19

16. #copycon19
Go further.
Ask.
#copycon19

17. #copycon19
Get paid.
Do great work.
#copycon19