SUZANNE CHADWICK: BUILDING AN UNBEATABLE BRAND FOR YOU AND YOUR CLIENTS
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Speaker at Copycon19 - Australia's premier event for copywriters and content marketers.
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SUZANNE CHADWICK: BUILDING AN UNBEATABLE BRAND FOR YOU AND YOUR CLIENTS
- 3. #COPYCON19
- 4. DO WHAT YOU SAY YOU’RE GOING TO DO @SuzChadwick #COPYCON19
- 6. YOU WILL FIND THE PEOPLE THAT WANT YOUR FLAV-A @SuzChadwick
- 9. DO YOU HAVE A CONFIDENTLY BOLD BRAND? @SuzChadwick #COPYCON19
- 12. @SuzChadwick REPUTATION x VISIBITILITY x UNIQUENESS = BRAND STRENGTH THE BRAND EQUATION #COPYCON19
- 13. @SuzChadwick REPUTATION x VISIBITILITY x UNIQUENESS x EMOTIONAL CONNECTION DRIVERS = BRAND STRENGTH THE BRAND EQUATION #COPYCON19
- 15. WHAT IS THE REPUTATION I HAVE? @SuzChadwick #COPYCON19
- 16. WHICH CHANNELS AM I CONSISTENTLY SHOWING UP AND VISIBLE IN? @SuzChadwick #COPYCON19
- 17. WHEN I STAND MY BRAND NEXT TO MY TOP 3 COMPETITORS HOW AM I STANDING OUT? @SuzChadwick #COPYCON19
- 19. How am I having real, emotive, connected conversations with people? And what is the unique identifier that makes them think of me? @SuzChadwick #COPYCON19
- 23. @SuzChadwick #COPYCON19 If you want to be BOLD then you have to go from “what we do” to “how we show up”
- 24. AUDIT & ASSESS: - DARE TO CARE - REPUTATION (FEEL) - VISIBILITY (REAL) - CONNECTION (WHO) - PASSION PLAYERS (1%) @SuzChadwick #COPYCON19
- 25. DEVELOP & DEFINE: - THOUGHT LEADERSHIP - STAND FOR SOMETHING - CLAIM YOUR SPACE -UNIQUE MESSAGING @SuzChadwick #COPYCON19
- 26. BRAND ACTIVIATION: BRAND CPR - MAGNIFY - HERO STORIES -REAL PHOTOGRAPHY, VIDEO, QUOTES - BUILDING PERSONAL BRANDS THAT MATTER @SuzChadwick #COPYCON19
- 27. COMMUNICATION: - CONNECTION - REAL CONVERSATIONS - FEEDBACK LOOPS - BRAND AMBASSADORS - CONTENT STRATEGY - VIDEO/PODCASTS @SuzChadwick #COPYCON19
- 28. MEASURE: REPUTATION x VISIBITILITY x UNIQUENESS x EMOTIONAL CONNECTION DRIVERS = BRAND STRENGTH @SuzChadwick #COPYCON19
- 29. The big question you’re not asking that will make all the difference @SuzChadwick #COPYCON19
- 30. @SuzChadwick #COPYCON19 How do I position my brand not just in the MIND of my customer but in the LIFE of my customer?
- 36. Developing your star brand ambassadors @SuzChadwick #COPYCON19