Next generation site architecture - things to consider in creating modern day websites. Slides used for SEMCON 2013

2. Responsive Design

3. Responsive Design
One site to rule them all!
Absolutely necessary!
Mostly / Entirely CSS controlled

4. Sample Responsive Website

5. Sample Responsive Website

6. Web Fonts

7. Web Fonts
Goodbye Arial or Times New Roman!
Makes your site more unique compared to others!
Choose a font that matches your brand/personality

8. Google Fonts
google.com/fonts

9. Font Awesome

10. Font Awesome
Can be styled with CSS!
Scales well with CSS!
Works with Retina displays

11. Font Awesome
fortawesome.github.io/Font-Awesome/

12. Be Social

13. Social
Fastest way to promote!
Quick response from visitors!
Captured audience!
Builds loyalty!
Builds Social Authority

14. Have a G+ Page

15. Have a Facebook Page

16. For WP Users - Comments Evolved

17. Search

18. Search
Long term strategy!
Brings in new people / sales!
More reliable than social if done correctly

19. Search

20. Engagement

21. Engagement
Membership (WordPress users, check out WishList Member)!
User interaction (comments, likes, etc.)!
Time spent on site!
Virality (photos, videos, promos, etc)

22. Engagement
THINK:!
What Makes You Want to Stay, Talk and Share?

23. Speed

24. Speed
Google PageSpeed Insights !
Server / Web Hosting!
Optimize Images!
Minify Mark-up!
Cache Content

25. Speed

26. Ask
?
Me.