Super excited to be here today – and a big thanks to the WordCamp team for having me.Today I’m talking about how to Make Google love your wordpress site. Which his a bit of a sexier way of saying I’m taking about SEO Because SEO has a bit of a dirty name.We’ve all received the emails from Sanjit wishing us Greetings of the day. And it’s a big put off.It makes it seem like SEO is dodg. It’s trickery, it’s not a good thing to doBut Seo is glorious and can obviously drive huge amounts of traffic to your site
My name is Kate Toon, I’m an SEO copywriter and Consultant I started my freelance life building Wordpress websites 9 years ago. I’ve also built all my own sites – I use Wordpress for a membership site, a directory site, a shop, a podcast site and several service based site.
And these days my job involves teaching others how to get their sites to the top of Google rankings using solid SEO techniques. I’ve had around 3000 people take my short courses and 300 take my full course.And in that time I’ve look at a lot of Wordpress sites!
Now usually in my presentations I give out SEO cookies to those who post the most tweets. But sadly today I don’t have any. But I promise if you’re the top tweeter I’ll get in touch of you after the event and send you a cookie
Okay so this is going to be a quick presentation – I can actually sum up WordPress SEO in one slide
Ah of course I’m joking But if you speak to some people this is all they think they have to do. Now I love Yoast – but we have to remember it’s just a tool – it’s what you do with it that counts.So I’m afraid just installing Yoast is not enough. Sorry
Obviously SEO is a big subject – and we have a huge range of experience in the room but today I’m going to aim to cover off the following things.
It’s about being found. And it’s important to be found
99% of stats are mad eup on the spotGoogle now handles at least 2 trillion searches per year (Source: SearchEngineLand, 2016)70-80% of users ignore the paid ads, focusing on the organic results. The first organic search result will get nearly 33% of clicks. (2013) 75% of users never scroll past the first page of search results. 93% of online experiences begin with a search engine. (2016)