2. There are codes and conventions that must be followed when
producing a radio trailer. These are;
1) Should include clips from the programme. They should
be short, intriguing in order to grab the listeners
attention.
2) There must be a good slogan which will attract
listeners. Catchy enough for them to remember it.
3) There must be an appropriate voiceover which should
be relevant to the target audience, etc.
4) The trailer must end with the scheduling information
of the programme, for example, the time, date and
channel.
3. 5) The script should be entertaining and intriguing to grab
attention.
6) It should also use direct address and give a lot of
information about the programme.
7) It should also use direct address and give a lot of
information about the programme.
8) The music bed should be appropriate to the programme
and the target audience. It is usually instrumental.
9) Timing wise, the trailer should be approx 30 seconds.
