The document discusses various concepts related to media and film, including genres, representation, stereotypes, posters, and trailers. It defines genres as categories based on stylistic criteria that evolve over time. Representation refers to how something is portrayed to an audience, while stereotypes are oversimplified ideas that typify people, places, or things. Film posters are described as having the actors' names, main image, and production credits. Trailers are meant to prepare audiences for the film by using limited text and images along with the tagline and expectations.

1. The things you usually find in a
text, they make up the text and
give it it’s characteristics.

2. The means of communication,
such as Radio, TV, newspaper pr
magazines that reach or influence
people widely.

3. This means using a name or label
which our audience has used
before we evoke a meaning for
our audience.

4. Using a name or label which our
audience has used before we
evoke not only the meaning we
intend but also a varying range of
personal memories of other
occasions when the word has been
uncounted.

5. Within the media is how you
represent yourself or something
towards an audience. Its a
portrayal of someone or
something in a particular way.

6. Is a preconceived and over-simplified
idea of the character
which typify a person, place or
thing.

7. Is the term for any category based
on some set of stylistic criteria.
Genres are formed by convections
that change overtime as new
genres are invented and the use of
old ones are discontinued.

8. Notice how a poser comprises of
1 part of star actors names, 2nd
part main image and film title and
finally 3rd part production credits

9. Straight lines, Star

10. What is your eye first drawn to?

11. Prepares audiences for the big
opening, limited text, often
limited images may include the
movies tagline and expectations
of the big event.

12. Has more colour, better image,
more text, tag lines, layout and
composition

13. Sound that is visible on the screen

14. Low key lighting: System of
lighting in which shadows are not
eliminated by full lighting, but
used to add to the overall visual
effect of the mise en scene.