1. Codes and Conventions of Radio
Trailers

2. Includes clips from the
programme itself.
These clips are usually:
•Short
•Intriguing
•Sensational
Has a good Slogan
which entices the
Appropriate audience to want
voiceover to watch the
documentary.

3. Always ends with the
scheduling information.
Title, the day, date,
time and then the
channel
The music bed is
appropriate to the The advert is
documentary and is usually 30
always instrumental seconds long
as to not distract the
audience.