Karen McWattie is a marketing and business development consultant based in Ralston, Scotland. She has over 15 years of experience helping businesses grow through innovative marketing strategies, business development, and networking. Her skills include social media marketing, business planning, account management, and developing branding materials. McWattie holds a BA in Psychology and an MSc in Fashion Marketing. She is passionate about helping businesses succeed and enjoys traveling, cocktails, sports, music, and painting in her free time.

1. KAREN MCWATTIE
M A R K E T I N G / B U S I N E S S D E V E L O P M E N T C O N S U L T A N T
I N F O
S O C I A L
E D U C AT I O N
Name
Karen McWattie
Adress
52 Buchlyvie Road
Ralston
PA1 3AN
Phone
07393 581 691
Email
karenjanemcwattie@outlook.com
W O R K E X P E R I E N C E
P R O F I L E
S K I L L S A N D E X P E R T I S E
Linkedin
Facebook
Twitter
Pinterest
Instagram
InDesign
Canva
Ms Powerpoint
Ms Excel
Ms Word
Marketing/Business Development Consultant
Assisted businesses within digital marketing, construction,
charitable sector, technology, art and fashion, providing
guidance and business support services.
• Providing innovation recommendations to allow
businesses to gain a competitive advantage
• Demonstrating how businesses can grow via creative
marketing strategies
• Business development via networking, meetings and
social media
• Account management for developing new templates,
brochures and business websites
• Utilising Power Point, Canva and SlideShare to develop
business brand messages
• Collaborating with graphic designers, web designers and
brand managers to promote business brands effectively
• Creating business development plans, marketing plans,
client and customer marketing information to facilitate
business growth
• Referral Marketing Strategies
I am a creative marketer and business development consultant, who has
a talent for communicating with businesses across multiple sectors and
identifying how they can achieve commercial success. I am passionate about
helping businesses to grow through innovation, creative marketing and social
media. I am ambitious, competitive and genuinely enjoy helping others.
2016 - 2018
2017 - 2018
Twiter
@karenjanemcwat1
1996-2000
University Of
Strathclyde
BA Honours Psychology
2000-2001
Glasgow Caledonian
University
MSc Fashion Marketing
2012
Adobe InDesign
Introductory Course
Facebook
Karen McWattie
Linkedin
Karen McWattie
Business Courses
• Social Media
• Business Planning
• Marketing

2. E X P E R T I S E
I N T E R E S T S
Available on Request.
English
fluent
German
basic
W O R K E X P E R I E N C E C O N T I N U E D
R E F E R E N C E S
L I N G U A G E S
Events Coordinator
Action Medical Research For Children
Business development with new businesses to raise
sponsorship and funds for charitable events
Liaising with suppliers and business charitable donators to
create a database of helpful contacts to reach out to for future
events
Assisting at networking events (Business, Charity Auctions,
Raffles, Presentations)
Presentations to say thank you, presenting prizes to winners,
socialising, offering general assistance
Creating a Thank-You page on the company’s website to
promote businesses, who have offered assistance and
donations
2015 - 2016
Strategic Marketing/Recruitment
Wood Group PSN
• Candidate Mapping
• Business Presentations
• Marketing Plans
• Marketing Research
• Headhunting
• Events
• E-Mail/Marketing Campaigns
• Brand Strategy Proposals
2013 - 2015
Recruitment Consultant
I gained experience working for a number of larger and smaller
businesses including Hudson, PRG, Michael Page, Reed Recruit-
ment. I recruited candidates across multiple sectors including;
Medical, Finance, Oil & Gas and Human Resources
• Business Development
• CV Shortlisting
• Candidate Attraction
• Assessment Centres
• Training Days
• Networking Events
2004 - 2013
Highlighting innovation concepts
within business to secure growth
and a unique competitive
advantage
Conducting marketing research,
business development plans and
brand strategy proposals
Networking with business owners
and entrepreneurs to highlight
business development and
marketing strategies which can
boost brand awareness
Standing out on social media to
create unique content, which is
engaging for a businesses unique
audience
Travelling
Cocktail
Sport
Photos
Music
Painting
KAREN MCWATTIE
M A R K E T I N G / B U S I N E S S D E V E L O P M E N T C O N S U L T A N T