A well-thought out brand strategy summarizes a customer's entire experience with a business and includes elements like order fulfillment, refund policies, and brand design. Developing an effective strategy requires reflection on a company's goals, whether it aims to be large or maintain close customer relationships. By monitoring social media and online mentions, a company can determine if public perception matches its strategy and engage with customers. A marketing agency can help companies monitor their brand and provide strategic advice from experienced staff focused specifically on a client's goals and measurable results.

1. Branding Firms in Chicago
Creating A Brand Strategy In A Social World
Underlying any effective marketing campaign is a well thought out brand strategy. A brand strategy
summarizes the entire experience your customers have with your business. It includes everything
from customer orders, fulfillment, how refund requests are handled, and the brand’s design and
logos.
Developing A Brand Strategy
Developing an effective brand strategy requires careful thought and reflection about your company
and your goals. For example, does your company aspire to join the Fortune 500? Or would you
prefer to remain a small to medium sized business that maintains close contact with your customers
and clients?
What Are People Saying About Your Brand?
With the assistance of a marketing agency, your company can easily monitor what is said about your
brand in a variety of publications and websites. Unfortunately, many companies fail to engage in this
process resulting in missed opportunities. Approximately 95% of Facebook Wall posts are ignored by
brands. This lack of engagement with one of the Internet’s most important websites represents an
opportunity for your company. If your brand strategy emphasizes customer service, you can make a
significant impact by responding to Facebook comments and posts about your brand. By monitoring
what your customers say about your brand on social media and elsewhere on the Internet, you can
determine if the public’s perception of your brand matches your brand strategy.

2. We are a 21st centuryagency
Why Big?
Our Advantage: Senior Talent.
Our consultancy gives you access to strategically focused staff with a history of collaborative
successes.
Your Advantage: Intelligent advice.
We are a focused team, targeted on your business goals and creating measurable end results for our
clients.
Our Advantage: Strategic thinking and creative ideation. Our diverse backgrounds and outside
perspectives will provide insights to elevate your business and motivate your team.
Your Advantage: Cost.
Agencies have high overhead and Jr. staff usually goes to smaller accounts.
With us you can be assured that you get proven talent focused on your business.
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