SlideShare a Scribd company logo
1 of 2
KAREN BEGLEY
New York, NY
C: 646.425.1683 ▪ Karen.Begley@gmail.com
KB & Associates
UBIKWIST Magazine | A|N Interior - New York, NY 2016 – Present
Business Development, Consultant
 Working with founders/publishers on developing and implementing ad sales strategies across all platforms.
 Generating revenue, create products, events and special sections, responsible for forecasting, marketing, public
relations and assist in staffing. Presenting and selling ads for two different industry applauded publications to the
fashion, automotive, spirit, beauty and design industry, both agency and client side, digital and print.
FINANCIAL TIMES - New York, NY 2012 – 2015
Client Relationship Manager, Americas
 Licensed FT digital content to corporate customers including: Chevron, Hess, WSJ, top 50 international law firms,
Microsoft, Johnson and Johnson.
 Managed 140 accounts on behalf of the FT, totaling 2.4m in revenue.
 Successfully exceeded 116% renewal rate (maintained a 104% rate) by researching and identifying high risk
accounts, upselling, negotiating and finding new business within existing client base.
 Generated 350k in new business annually.
 Oversaw account management, product consultants, engagement, marketing, customer service and the entire roll
out process and developed plans of action to increase content consumption therefore generating more revenue for
the FT.
FINANCIAL TIMES - New York, NY 2008 - 2012
Manager of Corporate Circulation, Hotel, Airline and Sponsorship Program
 Created and launched first sponsorship program for US edition of the FT including all marketing materials, website
design and social media resulting in adoption of business model and design by other FT regions.
 Sold sponsorships for high-profile events attended by world leaders including G8, G20, the Olympics, IMF
(International Monetary Fund), Sibos, and Berkshire Hathaway’s annual meeting.
 Developed numerous new relationships with brands including The Red Cross, Unicef, IRC, Moet Hennessy, BMW,
Standard & Poors, Zurich Insurance, Siemens, Bank of New York Mellon and Bank of America.
SURFACE MAGAZINE - New York, NY 2007 - 2008
Director of Interiors
 Generated over $800K in advertising business by selling significant national accounts including ABC Carpet,
Benjamin Moore, Boffi, B&B, Cassina, Ceramic Tiles of Italy, Design Within Reach, Dornbracht, Dyson, ELICA,
Emeco, Hansgrohe, Henrybuilt, Kohler, Poggenphl, Lutron, SICIS Tile, Steuben Glass, TOTO and USM.
 Developed new revenue streams managing unique design events, such as building concept homes with
sponsorship money. These homes were used to promote advertisers, strengthen current advertiser relationships,
inspire new readers by launching events for new artists, creative people and industry leaders. Managed the building
of a museum quality gallery and creating exhibits and competitions to generate revenue.
THE ARCHITECT’S NEWSPAPER - New York, NY 2005 - 2007
Director of Sales and Marketing
 Increased sales from $6K per issue to $35K - $50K per issue in first three months with paper. Produced revenue
and tripled ad pages by creating themed issues, special sections, designing detailed programs for clients and
establishing a presence in the design community by sponsoring tradeshows, lectures and creating roundtable
discussions which benefited both readers and advertisers.
 Generated $500K in revenue in second year and $1M in third year of job, increasing sales by 200% and bringing in
Autodesk, Audi, Erco Lighting, Vector Works, Mechoshade, Selux Lighting, FSB USA, Oldcastle Glass, Pella and
Marvin Windows.
 Organized many events including an event during Architecture Week for 300 people, along with Openhouse New
York, The New York Times, New York Waterways and Target. Raised money needed at an event at 7 World Trade
Center which was attended by 2000 people and involved Homeland Security. These events generated attention
and excitement for advertising prospects, current advertisers, subscribers and prospective subscribers.
I.D. MAGAZINE (INTERNATIONAL DESIGN) - New York, NY 1999 - 2004
Advertising Sales and Executive, F&W Publications
 Ranked as top salesperson of 70. Company owned magazines, selling 90% of the advertising business generated.
 Brought in Absolut, Bombay, BMW, Camper Shoes, Kenneth Cole, Ikea, Target, Prada, Tumi Luggage, FIT,
Samsung, SVA, Sharp, Sony, Toyota, Hewitt Packard, Lexmark, Xerox, and Issey Miyake as new clients.
 Developed sales/marketing programs and special sections, including design contests and supplements to increase
sales opportunities. Oversaw all promotional pieces and coordinated design and PR efforts on everything that
reflected image of magazine.
 Managed all outside agencies and vendors such as printers and promotional companies used for events.
EDUCATION
Art Students League – New York, NY
Fine Arts 1995
Six Sigma Training 2014
NYIF Asset Management Certificate 2015
VOLUNTEER SERVICE
 International Rescue Committee – Business Development Chair Person, GenR Executive Committee Member.
 Samaritans of New York – Junior Board Member – Consult on increasing awareness and fundraising in
public/corporate sectors.
 Edwin Gould Foundation – Fundraising and Event Chair Person

More Related Content

What's hot

Resume - Vlad Golovin
Resume - Vlad GolovinResume - Vlad Golovin
Resume - Vlad Golovinvladinla
 
SAMANTHA COHEN RESUME GRAPHIC DESIGN
SAMANTHA COHEN RESUME GRAPHIC DESIGNSAMANTHA COHEN RESUME GRAPHIC DESIGN
SAMANTHA COHEN RESUME GRAPHIC DESIGNSamantha Cohen
 
Dir mktg welty_kim_081610
Dir mktg welty_kim_081610Dir mktg welty_kim_081610
Dir mktg welty_kim_081610Kim Welty
 
QMAC 2016 Delegate Warm-Up Slides
QMAC 2016 Delegate Warm-Up SlidesQMAC 2016 Delegate Warm-Up Slides
QMAC 2016 Delegate Warm-Up SlidesQMAC
 
J. Rafael De La Rosa Serrano resume-1
J. Rafael De La Rosa Serrano resume-1J. Rafael De La Rosa Serrano resume-1
J. Rafael De La Rosa Serrano resume-1Josu De La Rosa
 
ZM Portfolio | graphics
ZM Portfolio | graphicsZM Portfolio | graphics
ZM Portfolio | graphicsZaid Masannat
 
case-study-geoide
case-study-geoidecase-study-geoide
case-study-geoideLucas King
 
Fastbranding Presentation For Upload
Fastbranding Presentation For UploadFastbranding Presentation For Upload
Fastbranding Presentation For UploadSiobhanODwyer
 
Matt Webb LATEST
Matt Webb LATESTMatt Webb LATEST
Matt Webb LATESTMatt Webb
 

What's hot (18)

Resume apr.10.2018
Resume apr.10.2018Resume apr.10.2018
Resume apr.10.2018
 
Resume - Vlad Golovin
Resume - Vlad GolovinResume - Vlad Golovin
Resume - Vlad Golovin
 
Darrrah Cashman Deo
Darrrah Cashman DeoDarrrah Cashman Deo
Darrrah Cashman Deo
 
EXTRA
EXTRA EXTRA
EXTRA
 
HolliRoachResume_2016
HolliRoachResume_2016HolliRoachResume_2016
HolliRoachResume_2016
 
Resume
ResumeResume
Resume
 
Flyer printing
Flyer printingFlyer printing
Flyer printing
 
SAMANTHA COHEN RESUME GRAPHIC DESIGN
SAMANTHA COHEN RESUME GRAPHIC DESIGNSAMANTHA COHEN RESUME GRAPHIC DESIGN
SAMANTHA COHEN RESUME GRAPHIC DESIGN
 
Dir mktg welty_kim_081610
Dir mktg welty_kim_081610Dir mktg welty_kim_081610
Dir mktg welty_kim_081610
 
CV-Aymen Ben Abderrahmen
CV-Aymen Ben AbderrahmenCV-Aymen Ben Abderrahmen
CV-Aymen Ben Abderrahmen
 
Promontional products
Promontional productsPromontional products
Promontional products
 
QMAC 2016 Delegate Warm-Up Slides
QMAC 2016 Delegate Warm-Up SlidesQMAC 2016 Delegate Warm-Up Slides
QMAC 2016 Delegate Warm-Up Slides
 
J. Rafael De La Rosa Serrano resume-1
J. Rafael De La Rosa Serrano resume-1J. Rafael De La Rosa Serrano resume-1
J. Rafael De La Rosa Serrano resume-1
 
ZM Portfolio | graphics
ZM Portfolio | graphicsZM Portfolio | graphics
ZM Portfolio | graphics
 
case-study-geoide
case-study-geoidecase-study-geoide
case-study-geoide
 
Fastbranding Presentation For Upload
Fastbranding Presentation For UploadFastbranding Presentation For Upload
Fastbranding Presentation For Upload
 
Matt Webb LATEST
Matt Webb LATESTMatt Webb LATEST
Matt Webb LATEST
 
David resume
David resumeDavid resume
David resume
 

Similar to KBResume

Similar to KBResume (20)

Resume 110415
Resume 110415Resume 110415
Resume 110415
 
Resume_GM_2015
Resume_GM_2015Resume_GM_2015
Resume_GM_2015
 
lepelletier-resume-final
lepelletier-resume-finallepelletier-resume-final
lepelletier-resume-final
 
Resume May 2015
Resume May 2015Resume May 2015
Resume May 2015
 
Kelley moore resume updated2016
Kelley moore resume  updated2016Kelley moore resume  updated2016
Kelley moore resume updated2016
 
resume july 2015
resume july 2015resume july 2015
resume july 2015
 
Samanta Cortes Executive Profile 2016
Samanta Cortes Executive Profile 2016Samanta Cortes Executive Profile 2016
Samanta Cortes Executive Profile 2016
 
OTS: The New Now for Trade Shows
OTS: The New Now for Trade ShowsOTS: The New Now for Trade Shows
OTS: The New Now for Trade Shows
 
Kostos, Peter J Resume
Kostos, Peter J ResumeKostos, Peter J Resume
Kostos, Peter J Resume
 
Hoecv 110115 general
Hoecv 110115 generalHoecv 110115 general
Hoecv 110115 general
 
Resume2016
Resume2016Resume2016
Resume2016
 
Lauren Cadmus
Lauren Cadmus Lauren Cadmus
Lauren Cadmus
 
LINDSAY'S PORTFOLIO 2016
LINDSAY'S PORTFOLIO 2016LINDSAY'S PORTFOLIO 2016
LINDSAY'S PORTFOLIO 2016
 
Proposal DMC 2014-Paket Meja+Booth
Proposal DMC 2014-Paket Meja+BoothProposal DMC 2014-Paket Meja+Booth
Proposal DMC 2014-Paket Meja+Booth
 
Jeffrey Kamikow CV
Jeffrey Kamikow CVJeffrey Kamikow CV
Jeffrey Kamikow CV
 
RES-Martin Elortegui 2012 (1)
RES-Martin Elortegui 2012 (1)RES-Martin Elortegui 2012 (1)
RES-Martin Elortegui 2012 (1)
 
JP Bommel Biography
JP Bommel BiographyJP Bommel Biography
JP Bommel Biography
 
The Honey Partnership - Super Creds
The Honey Partnership - Super CredsThe Honey Partnership - Super Creds
The Honey Partnership - Super Creds
 
Scott Silver 35
Scott Silver 35Scott Silver 35
Scott Silver 35
 
esannasonresume
esannasonresumeesannasonresume
esannasonresume
 

KBResume

  • 1. KAREN BEGLEY New York, NY C: 646.425.1683 ▪ Karen.Begley@gmail.com KB & Associates UBIKWIST Magazine | A|N Interior - New York, NY 2016 – Present Business Development, Consultant  Working with founders/publishers on developing and implementing ad sales strategies across all platforms.  Generating revenue, create products, events and special sections, responsible for forecasting, marketing, public relations and assist in staffing. Presenting and selling ads for two different industry applauded publications to the fashion, automotive, spirit, beauty and design industry, both agency and client side, digital and print. FINANCIAL TIMES - New York, NY 2012 – 2015 Client Relationship Manager, Americas  Licensed FT digital content to corporate customers including: Chevron, Hess, WSJ, top 50 international law firms, Microsoft, Johnson and Johnson.  Managed 140 accounts on behalf of the FT, totaling 2.4m in revenue.  Successfully exceeded 116% renewal rate (maintained a 104% rate) by researching and identifying high risk accounts, upselling, negotiating and finding new business within existing client base.  Generated 350k in new business annually.  Oversaw account management, product consultants, engagement, marketing, customer service and the entire roll out process and developed plans of action to increase content consumption therefore generating more revenue for the FT. FINANCIAL TIMES - New York, NY 2008 - 2012 Manager of Corporate Circulation, Hotel, Airline and Sponsorship Program  Created and launched first sponsorship program for US edition of the FT including all marketing materials, website design and social media resulting in adoption of business model and design by other FT regions.  Sold sponsorships for high-profile events attended by world leaders including G8, G20, the Olympics, IMF (International Monetary Fund), Sibos, and Berkshire Hathaway’s annual meeting.  Developed numerous new relationships with brands including The Red Cross, Unicef, IRC, Moet Hennessy, BMW, Standard & Poors, Zurich Insurance, Siemens, Bank of New York Mellon and Bank of America. SURFACE MAGAZINE - New York, NY 2007 - 2008 Director of Interiors  Generated over $800K in advertising business by selling significant national accounts including ABC Carpet, Benjamin Moore, Boffi, B&B, Cassina, Ceramic Tiles of Italy, Design Within Reach, Dornbracht, Dyson, ELICA, Emeco, Hansgrohe, Henrybuilt, Kohler, Poggenphl, Lutron, SICIS Tile, Steuben Glass, TOTO and USM.  Developed new revenue streams managing unique design events, such as building concept homes with sponsorship money. These homes were used to promote advertisers, strengthen current advertiser relationships, inspire new readers by launching events for new artists, creative people and industry leaders. Managed the building of a museum quality gallery and creating exhibits and competitions to generate revenue. THE ARCHITECT’S NEWSPAPER - New York, NY 2005 - 2007 Director of Sales and Marketing  Increased sales from $6K per issue to $35K - $50K per issue in first three months with paper. Produced revenue and tripled ad pages by creating themed issues, special sections, designing detailed programs for clients and establishing a presence in the design community by sponsoring tradeshows, lectures and creating roundtable discussions which benefited both readers and advertisers.  Generated $500K in revenue in second year and $1M in third year of job, increasing sales by 200% and bringing in Autodesk, Audi, Erco Lighting, Vector Works, Mechoshade, Selux Lighting, FSB USA, Oldcastle Glass, Pella and Marvin Windows.  Organized many events including an event during Architecture Week for 300 people, along with Openhouse New York, The New York Times, New York Waterways and Target. Raised money needed at an event at 7 World Trade Center which was attended by 2000 people and involved Homeland Security. These events generated attention and excitement for advertising prospects, current advertisers, subscribers and prospective subscribers.
  • 2. I.D. MAGAZINE (INTERNATIONAL DESIGN) - New York, NY 1999 - 2004 Advertising Sales and Executive, F&W Publications  Ranked as top salesperson of 70. Company owned magazines, selling 90% of the advertising business generated.  Brought in Absolut, Bombay, BMW, Camper Shoes, Kenneth Cole, Ikea, Target, Prada, Tumi Luggage, FIT, Samsung, SVA, Sharp, Sony, Toyota, Hewitt Packard, Lexmark, Xerox, and Issey Miyake as new clients.  Developed sales/marketing programs and special sections, including design contests and supplements to increase sales opportunities. Oversaw all promotional pieces and coordinated design and PR efforts on everything that reflected image of magazine.  Managed all outside agencies and vendors such as printers and promotional companies used for events. EDUCATION Art Students League – New York, NY Fine Arts 1995 Six Sigma Training 2014 NYIF Asset Management Certificate 2015 VOLUNTEER SERVICE  International Rescue Committee – Business Development Chair Person, GenR Executive Committee Member.  Samaritans of New York – Junior Board Member – Consult on increasing awareness and fundraising in public/corporate sectors.  Edwin Gould Foundation – Fundraising and Event Chair Person