1. Matt Webb
Postcode: TN376DD LinkedIn: https://uk.linkedin.com/in/mattwebb1
Tel: 07716 911184 Email: frommattwebb@hotmail.com
Passionate about consumer & entertainment marketing, highly-creative in
approach, with a Commercial focus, contacts across all media platforms,
experienced in PR and with a flair for live events.
In addition, I offer a diverse and comprehensive range of Marketing skills, and an
unrivalled “expect-more attitude”.
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KEY SKILLS
Marketing - Digital, Traditional/
International, Product, Category, Brands,
Communications
Commercial - Joint ventures,
incremental revenue streams,
sponsorship, Biz. Dev
Events – Creation, Development,
Project Management, Sponsorship
Licensing - Main categories: Kids &
Youth, TV Brands
Gaming - General Marketing, CRM,
Loyalty, Advertising, White Label
Retail - POS, Trade Marketing,
Promotions, Events, loyalty
PR & Communications - Local &
National, In-house & Agency
GENERAL
Highly-Creative approach “not afraid to
push boundaries”
Strategic AND Reactive
Budget & Planning
PowerPoint, Excel, Word
Major experience dealing with multiple
agencies internationally
Strong interpersonal skills
Excellent negotiator, advertising, Team-
Player, Nurturing, Effervescent,
Professional
November 2014 – Current
CEO - RevelatioN Entertainment Marketing Consultant
Following an absence from the Entertainment business, I am currently working on a
project with the former Licensing Director at Manchester United.
ICONSZONE is a series of apps relating to top-flight footballing celebrities, giving the
consumer access to the players 24/7 through a “one-stop shop” for all their Social Media
feeds, interviews, games, retail opportunities and “player-related” betting.
The latter (betting) is my area and I am working with a number of well know
Bookmakers to form Joint Venture Partnerships with the individual talent. This involves
the creation of presentations, Marketing plans, Licensing and Affiliate deals, as well as
an element of Sales and Sponsorship.
However, this is interim and I am looking to return to a permanent position as soon as
possible.

2. May 2009 – August 2011 Marketing Consultant
Acting as a Marketing Consultant working with International contacts and colleagues on
a variety of projects around children’s and family entertainment.
I worked on small, localised brands from the teens and pre-school toy area, creating
strong in store promotions and presence with retailers and I was also responsible for
creating edutainment and Key stage presentations to support these brands
In addition, I worked with Centrelane Attractions on a live event/attraction called
“Animagic”, a stunning show covering all aspects of animation, from Remote Control
cars to 20ft dinosaurs. My role here was to present to Casinos and venues throughout
Las Vegas. (Circus Circus took it)
August 2008 – April 2009
Hamleys Head of Global Marketing
Reporting directly to the CEO and leading a team of five, the Marketing and PR team was
responsible for supporting all areas of the business; Buying, Merchandising, Visual and
Operations. In addition to the central office, it was my duty to oversee activities in all
other stores and build both territory-specific and International campaigns. Outside of
the marketing arena, I oversaw the PR function dealing with both product and store
events. I also played a key role in forging commercial relationships, Licensing programs
for the 250th Anniversary and multiple JV’s.
August 2006 – August 2008 Marketing Consultant (inc.
NetworkTV Limited Communications & events, etc)
Covering all aspects of sales and marketing, advertising and brand development, I
worked with major clients from the leisure and entertainment sectors.
The 2 View Group
Taken on to drive forward the company’s flagship website www.viewlondon.co.uk and
lead the roll-out of 20 further UK sites. Accomplishments:
Haven Holidays
Part of Bourne Leisure, Haven Holidays is the UK’s leading chalet holiday company. I
was asked to re-brand their children’s characters in order to enhance the kids offering
and create a platform for them to attract a wider audience.
 Developed and scripted characters for animated format. (DVD sold 20,000 units
compared to 4,000 from original format)
 Attracted and negotiated deals with new licensees to produce a wide range of
related product. (13 new manufacturers netting and additional £250,000 in year
one)
 Completed a strategic partnership with ZSL (London Zoo) to follow conservation
theme.
Jan 2005 – June 2006
Easyodds Limited Commercial Marketing
Director All areas incl. PR & Communications
Easyodds.com is a sports betting and e-gaming company with a range of online

3. products. Leading a team of 11 across three departments, I was responsible for all
marketing budgets, content creation (editorial and video), internal and external
presentations and brokering commercial alliances. Importantly, I also provided a
seamless link between IT and Commercial teams.
Working with external agencies and in-house resources, the customer journey was
enhanced, other marked changes made (registration, additional tools, etc) and above all,
the introduction of a vast array of sponsorship and advertising opportunities to raise
incremental revenues.
This was a reactive and visionary marketing, sales and brand building process,
combining both operational and marketing skills to introduce immediate business whilst
defining strategies for long-term growth and International roll-out.
April 2001 – November 2004
The Jim Henson Company Int’l Brands Marketing Director
Reporting to the Senior Vice President of Marketing in Los Angeles, my role was to
conceive and establish a UK-based, International Marketing Department, responsible for
relaying the Global strategy and implementing and controlling territory-specific
activities for both our existing and new television and movie brands. This involved
creating and managing a networkof 11 agencies across the globe, responsible for Sales &
Marketing, licensing and PR.
Throughout my time in the position, I dramatically increased both revenues and
awareness for their portfolio and became an integral part of the management team.
Mar 2000 – April 2001
Kidsevents Limited Marketing Director
Kidsevents.co.uk offered a comprehensive online guide to family entertainment and
travel across the UK. Specifically concentrating on local activities, the site drew in
information from each county and offered a range of search facilities for site visitors.
Instrumental in the conception and growth of the website through:
Feb 1998 – Mar 2000
The Really Useful Games Company Head of Marketing
As Head of Marketing and PR, I reported directly to the CEO. I also played a sales
supporting role, as well as being “hands on” in a number of other areas of the business.
Responsibilities and Successes:
 Retail relations – In store promotions, merchandising and footfall drivers
 The introduction of licensing
 Product and Company PR
 Management of external agencies and third-party partners
Nov 1986 – Feb 1998
Audiotext Plc & Tele-Sport Director – Sport/Entertainment
Brands
The premium-rate (0898) industry was the new medium for supplying information,
entertainment and targeting consumers via the telephone.
In at the industry’s conception, my role covered the operations and marketing for a wide
range of sports and entertainment-related services.
Education
Qualifications: 2 A Levels – English Language, French
8 O Levels - Eng. Lang, Eng. Lit, French, Maths, and Geography, History, Latin, Biology