1. Michael A Vanderosen
SYNOPSIS
Michael has been in the front-line of international business, trade and economic development, visual & performing
arts and personal development for over 40 years. Speaking four languages, cosmopolitan experience encompasses a
record of successful achievement and leadership in economic development, marketing communications, sales, public
relations, event promotion, publishing, fine art and sustainability. Expertise in developing relationships at board,
management, shop-floor and entrepreneurial levels in industry, government, retail, NGO and market environments
includes interpersonal skills such as negotiation, diplomacy and bringing people together in common cause. An
empathic mentor and facilitator, Michael is a gifted storyteller, inspiring and humorous speaker, accomplished
workshop leader and creative writer, as well as an experienced and adept Toastmaster & Master of Ceremonies.
AREAS OF EXPERIENCE & EXPERTISE
• Speaker, seminar & workshop leader, professional and personal mentor
• Sales and marketing communications, business & personal development
• Trade, industrial and economic development, multi-market coordination
• Fine and contemporary art, event promotion, press and public relations
SUMMARY
Current/Recent: Activities include designing/giving experiential lectures and interactive workshops: 'Why Stories
Matter...', ‘The Power of Story’ - and how to use it’, ‘Intuition, Transition and Connection’ seminars and workshops for
business, educational organisations (in association with InterAct Communication). Inspirational speaking, personal
mentoring. PR Advisor to GEN-International (Global Eco-Village Network). Research for own book/film-script projects,
clinical hypnotherapist, personal mentoring. Past Division Governor Scandinavia: Toastmasters International.
BUSINESS DEVELOPMENT & STRATEGIC CONSULTANCY
Previous: Sustainability Festivals Advisor (FuturePerfect Festival, Sweden), Course & Program management at
Ängsbacka Kursgård, Centre for Human Development, Sweden. Public/private sector relationship building with
organisations in Sweden and Scandinavia. Luxury brands research, International fine art consultancy, content writing.
Invited by Chairman & CEO of Hearst Magazines UK to head a client-led sales and strategic consultancy for National
Magazines Contract Publishing Division UK to assist in launch/development of ‘own brand’ customer magazines. Jointly
developed luxury brand magazines for British Airports Authority, Moss Bros PLC and award-winning magazine for
Berkeley Homes.
Results: generated £360,000 plus new revenue. Special Projects & Client Development consultant on behalf of
Chairman and CEO of The National Magazine Company, London (Subsidiary of Hearst Corporation USA). Highly
successful top-level consultancy with NatMags on behalf of their luxury brand titles: Harpers & Queen (achieved most
profitable monthly sales revenue since H&Q launch in 1970) and Esquire magazines. Successful development of
Country Living Magazine’s Summer Shows.
Results: £1.9 million new revenue generation.
INTERNATIONAL FINE & CONTEMPORARY ART
Initiated a new concept of popular art events in UK promoting the sale of affordable art to a wider public - achieving
a record 11,000 works of art sold in 16 event days. Results: £2.5 million sales
Director of Sales & Public Relations David Messum Fine Art, specialists in 18th. 19th Century and British Impressionist
and Modern British paintings. Initiated new marketing & PR approach resulting in increased customer base and sales in
UK, USA, & Europe. Helped Messum’s achieve national leading fine art dealer status. Organised Marketing & Press
launch for seminal book on ‘British Impressionism.’
Results: Personal sales achieved were in excess of £4.5 million. Instrumental in increasing annual sales revenue from
£500,000 to £5m+. Responsible for the most significant top-level UK art-related editorial exposure in national media.
ECONOMIC & INDUSTRIAL DEVELOPMENT
Invited to open and co-direct the European Office of Economic Expansion in Brussels for the State of Michigan
Governor’s Office and the Michigan Department of Commerce as Deputy Director. Responsible for:
Industrial Development for Northern Europe. Conceived and implemented strategy to promote European Industrial
investment in Michigan. Appointed Co-ordinator for Local Community Industrial Development Programs. Initiated ID
programs in local communities attracting significant inward investment.
Trade Development assisting Michigan firms to find agents/distributors/licensees in Northern Europe in co- operation
with Governor's Office in Lansing, Michigan. Organised and co-ordinated export promotion trips for Michigan firms and
city/town Trade missions visiting Europe. Initiated Industrial Development programmes. Results: 40+ plants/joint
ventures (6,500 plus direct jobs created). 150+ export trade agreements ($20+ million).
Honoured: Awarded a ‘Resolution of Tribute’ from the Michigan Senate & House of Representatives: ‘In recognition
of outstanding contribution to The State of Michigan’s economy and infrastructure.’
Tel:+ 46 (0) 706 16 15 22 email: michael@michaelvanderosen.com web: www.storymatters.se

2. Michael A Vanderosen
MARKETING COMMUNICATIONS & SALES PROMOTION - CLIENT SIDE
European Marketing Director of IPEC (International Parcels Express Company) Arnhem, Holland. Responsible for
Marketing, Sales and Advertising for Europe. Formulated and introduced the company's first formal marketing plan and
sales program resulting in a successful challenge to the European Express Airfreight market rapidly winning significant
market share.
Results: 30% increase in European group turnover. 27% increase in problem market (UK) within 6 months. Introduced
progressive and goal oriented management techniques. Formation of a professional Marketing Services department.
Advertising and Brand Promotion Manager (Europe, Africa and Near East) NV Dymo Belgium SA at group HQ in St
Niklaas, Belgium. Re-evaluated and reformulated divisional advertising and promotion objectives, strategy and tactics
for their range of products. This involved successful, profit-centred production and co-ordination of centrally
produced corporate advertising programs for 14 markets. Introduced new corporate identity.
Results: Developed innovative marketing communications platform. Initiated award-winning corporate and brand
identity.
ADVERTISING CAMPAIGN CO-ORDINATION & BRAND PROMOTION - AGENCY SIDE
International Account Manager & Campaign Co-ordinator for SSC & B Lintas International, Brussels. In charge of Pan
European corporate advertising and brand promotion campaigns. Implementation and supervision of a total corporate
advertising program for 7 markets. Account Executive then Account Manager at CPV Ltd (Colman Prentis & Varley)
London with postings to Frankfurt, Cologne and Brussels offices.
Corporate Clients included: Unilever (FMCG), Regular Army Recruitment, DuPont de Nemours (Nylon, Lycra, Teflon,
Dacron, and Corfam), Monsanto (Acrilan), Fortnum & Mason, Indian Government Tourist Office, VIASA Airlines, Helena
Rubenstein, Yardley, Wedgwood, The Wool Secretariat.
Results: All accounts achieved set profit/cost targets.
TRAINING
Retail experience: Fortnum & Mason, Piccadilly London. Fashion: Family business – internationally renowned London
& Amsterdam based Fashion House (Men & Women's Fashions). Shop floor experience with Hurdsfield Mill and Langley
Printers, Calico Printers Association (CPA), Flores Dye works (Krefeld, Germany).
Courses: Marketing Communications, Brand Marketing, Multi-Market Coordination, NFSH Spiritual Healer Training
Courses I-IV, ICH Diploma in Clinical Hypnosis - Foundation & Professional courses. Personal & Spiritual Development
since 1988. Awarded ‘Competent Communicator’ status with Toastmasters International.
SABBATICALS
Various projects including set up and management of a Complementary Health Clinic in Madeira, as well as attending
various courses & retreats. Leading personal, spiritual development and holistic healing workshops and courses.
INTERESTS
People, stories & storytelling in business & community, connections, ideas, creativity, inspirational speaking, humour,
research, writing, sustainable living and community, mentoring & counselling, world cinema, theatre (actor/
producer), myth and metaphor, partnership studies, comparative religion, visual arts, Event Toastmaster and Master of
Ceremonies, integrated healthcare, hypnosis, healing, conversation, hospitality, food, travel, reading, music, walking,
in nature and by the ocean.
MEMBERSHIPS & AFFILIATIONS
The UK Canada Chamber of Commerce
GEN International (Global Eco-Village Network)
Honourable Artillery Company (Army Volunteer Reserve)
The Light Cavalry HAC (Honourable Artillery Company)
Past Division Governor Scandinavia, Toastmasters Intl.
ICH - Institute for Clinical Hypnosis (Diploma DCH)
Confrèrie du Sabre d'Or - Rank of Chevalier Sabreur
The Sloane Club, London
PERSONAL DETAILS
Nationality: British, Status: Single, Resident: Sweden
Education: St. Piran's Preparatory School, Maidenhead. Harrow School, Harrow on the Hill.
Stagiaire:: École Supérieure des Industries Textiles de Lyon, Lyon, France
Languages: English mother tongue, French fluent, German fluent, Dutch spoken
Tel:+ 46 (0) 706 16 15 22 email: michael@michaelvanderosen.com web: www.storymatters.se