1. MARC ESANNASON Telephone: 646.373.6500
marc@globolspin.com
www.globolspin.com
AREAS OF EXPERTISE
! Brand Management, Identity & Marketing.
! Creative Concepts for the Fashion, Consumer Product, Retail and Entertainment Industries.
! Digital Marketing: Graphic / Print Design & Production.
! Web Development, SEO & Managing Social Media.
! Project Management with efficiency and lowered cost to the client.
! Partnering with advertising agencies to provide direction in production, layouts, photo shoots, and
selecting the optimal medium for maximum product exposure.
! Recruiting and leading a talented creative team through all project phases.
! Negotiating cost effective production prices, achieving high quality results with a wide network of
strong vendor relationships.
EXPERIENCE
GLOBAL SPIN, New York, NY, 2000 to Present
Creative Director / Brand Manager
Launched, built, and direct a multidisciplinary firm that identifies and creates brand identity and creative
concepts customized for each client’s business goals. Spearhead and develop projects in brand
management, global marketing, production, and graphic design. Deliver increased brand awareness
through traditional and digital media. Track record of impacting brands that have evolved into
multimillion dollar businesses, including Enyce, Southpole, and Sean John.
Accomplishments Include:
! Media buy plan and graphic production for Sony Music’s “Daft Punk” album (Grammy Award
2014) and Adele (Grammy Record of the Year 2015).
! Strategic placement for out of home media campaign for Daft Punk’s album release.
Spearheaded and negotiated media buys on behalf of Sony, launching campaign in LA, NY and
Chicago. Drove exposure in key markets, leading to a #1 album.
! Web development, social media management, and online marketing for STUNTX, an innovative
lifestyle apparel e-commerce site. Developed company from start-up, building Facebook “likes”
to 5,000 and Instagram followers to 28,000+.
! Produced graphics and coordinated installs for trade shows nationwide for Just Hype Clothing
Co., U.K.
! P.O.S. graphics for retailer Real McCoy.
! Produced graphics and coordinated Macy’s Thanksgiving Pre-Parade Event for Accu-Weather.
! Enhanced brand visibility in Macy’s 34th
Street flagship for Encye, driving higher sales volume.
! Pioneered the use of multi-dimensional advertising, elevating brand image and visibility for Urban
Fashion & Media Companies.
! Groundbreaking advertising concept at significantly reduced cost for Michelin Tires. Creative
direction, media buys, and installation of graphics. Commended by a top ten global advertising
network for strategic execution and development.
EDUCATION Howard University, TV & Film Production