1. JP Bommel |Global Events & Activations
I am a strategic and creative media and entertainment professional with a
passion for producing events that turn brands into experiences. I thrive in
building and implementing a strategy for events and trade shows that
delivers a measurable impact on sales and brand awareness -- on-budget
and on-time. My goal, while working with a client, is to leverage their assets
and optimize their event while creating a good experience for their team,
their current and yet-to-be-acquired customers and that consumer they want
to reach.
Summary
Founder of barton creek international, a special events, partnerships and
experiential marketing company. Projects have included activations at the
largest B2B and consumer trade shows and events such as SXSW, Midem and
Miptv. Clients range from Aol, AT&T, Vevo, Microsoft, Adobe, Intel, Getty
Images and many more.
With over 2 decades of global business development in the media space,
working at conference company Reed MIDEM and prior as head of
international for labels at BMG, Sony and EMI, I bring a formidable rolodex of
industry contacts in media, music and ad agencies. Top level contacts
include editorial decisions -makers at large industry events such as CES, NAB,
SXSW, MIPTV/MIPCOM, Music Matters, to name a few.
My mission is to create ultimate experiences, inspiring and engaging
audiences in meaningful ways, resulting in deeper brand connections while
maintaining budget efficiencies and event optimization.
Background
For the last ten years, I have designed, strategized and launched multiple
industry events and ran the North America Entertainment Division for Reed
MIDEM, a leader in B2B premium conferences and trade shows
Previously during my music career, I developed global marketing plans for
iconic talent such as Tina Turner, the late Etta James, Billy Joel, Maria Carey
as well as emerging talent. I was responsible for opening emerging markets in
Latin America and South East Asia.
Later on, in an advisory role, I designed and launched the Qwest
Communications media and entertainment practice featuring the critically
acclaimed “Anywhere – Anytime” advertising campaign.

2. Timeline
Barton creek Intl – Founder (2013 – Present)
• Business development for ACL-Live including the 1st US iTunes festival in
partnership with Apple and Live Nation
• Event activations for High Beam – SXSW’s official event production
company: project for Getty Images, Aol, Vevo, Magisto.
• Special projects for AT&T, Vevo, Stageside Productions (Willie Nelson)
Reed MIDEM – VP North and Latin Americas (2005 – 2013)
• Head of NY office for Midem, Miptv and Mipcom – Strategic
partnerships and sponsorships – brought in: Microsoft, Ford, Adobe,
Sony Electronics, Getty images, Netflix, HP, Motorola, Intel
• Introduced VIP program for Special events and awards ceremonies
• Customized experiential events for sponsors such as the branded
entertainment award at MIPTV for Ogilvy and the Adobe Masterclass
Media and Tech Consulting (1997 – 2005)
• Designed and launched media and entertainment practices for tech
companies: Qwest Communications, Madge Networks (UK), Vigilinx.
Head of International Marketing at Majors (1990-1997)
• BMG: RCA Records and Private Music/Verve
• Sony: Columbia Records
• EMI: Capitol Records, Manhattan Records, EMI USA
Contact
JP Bommel
720 Greenwich Street, 2D
New York, NY 10014
Email: jp@bartoncreekintl.com
Mobile: (917) 602-2320