1. …continued…
DARRAH C. DEO
P.O. Box 351  Oldwick, NJ 08858
908.310.9245  darrah.deo@gmail.com
PROFESSIONAL EXPERIENCE
DCD CONSULTING – 2010 - Present
Creative Services • Integrated Marketing • Project Management
Accomplished executive with a broad background in creative services, project management, marketing and branding.
Outstanding interpersonal skills and experience in establishing alliances, partnerships, and sponsorships as well as
developing customized programs and events to meet a client’s changing needs.
Recent Project Selections – DCD Consulting:
 Martha Stewart Living Summit – American Made Store - Created pop-up retail environment during the Martha
Stewart Living annual summit. Liaised with design and operations departments to develop and build space.
Managed all product from selection, to inventory, to display. Organized sales including use of the square
technology. Secured and trained volunteer team.
 Billboard - Women In Music – Talent Liaison/Event Logistics – Worked directly with EVP Marketing & Brand
Development on the Billboard Women In Music Event live music event. Responsible for securing award show
hosts and presenters, from writing pitch letters to day-of logistics, as well as overall event production.
 Billboard – En Vivo - Concert Tour Logistics - Produced a five-city concert tour with promotional tie-ins and
product placement. Concert kicked off Billboard Magazine’s Latin Conference where the finale concert was held
to a sold out audience.
 InStyle/People StyleWatch – Video Trend Series – Managed all aspects of a two-year InStyle & People StyleWatch
integrated marketing program for client Revlon. Acted as point person responsible for client management and
liaison as well as all program components including: social media, digital, multiple video shoots, and retail
extensions.
CONDÉ NAST MEDIA GROUP – Condé Nast Publications, Inc. – New York, NY
EXECUTIVE DIRECTOR INTEGRATED MARKETING – 2008-2010
Served as an Executive Committee member reporting to the Chief Marketing Officer & President of Condé Nast Media
Group. Developed print and digital marketing strategies for key advertising clients, including brand visibility, integrated
marketing proposals, custom digital ideas, and primary research. Managed creative integrated marketing team
responsible for core advertising categories: Finance, Insurance, Consumer Electronics, Technology, OTC/DTC, Home,
Beauty, Fashion, Auto, etc. Oversaw the creation of all print and digital sales materials including category presentations,
marketing collateral, event marketing programs, and value-added opportunities. Managed staff of 15 responsible for
creating sales presentations, integrated marketing programs, and events. Managed multi-million dollar marketing/events
budgets.
CONDÉ NAST MEDIA GROUP – Condé Nast Publications, Inc. – New York, NY
EXECUTIVE DIRECTOR CREATIVE SERVICES – 2005 - 2008
Responsible for developing the sales materials and strategic marketing programs associated with core business and with
the CNMG’s major franchise events (i.e., Fashion Rocks and Movies Rocks - custom magazine inserts and live television
broadcasts on CBS). Oversaw brand visibility for all participating clients including integrated marketing programs, primary
research, broadcast elements and associated events. Responsible for hiring and overseeing a core group of creative
consultants to manage and implement all Fashion Rocks/Movies Rock related branding programs (professional staffing of
20 – 30 various positions).
 Conceptualized and fulfilled top-tier sponsorship packages for Fashion Rocks/Movies Rock signature programs as
well as core business integrated marketing programs

2. DARRAH C. DEO Page 2
Professional Experience Continued
 Managed onsite production teams at Radio City Music Hall and the Kodak Theater for live television events,
including load-in and load-out
 Created Fashion Rocks and Movies Rock sales presentations and PR sizzle reels
 Responsible for creative ideation and implementation of advertising integration throughout both television
programs
 Responsible for creative development and all logistics surrounding both Fashion Rocks and Movies Rock post-
parties for 500+ guests, VIP’s and featured talent
THE PARENTING GROUP - TIME INC. – New York, NY
GROUP DIRECTOR CREATIVE SERVICES 2003 - 2005
Responsible for the overall management of the Creative Services Department for both Parenting and BabyTalk Magazines
encompassing Copy, Design, Promotions, and Marketing. Developed yearly marketing plans for each magazine including
merchandising, promotions, events and strategic partnerships.
 Crafted relationships with partners to drive incremental revenue across both titles
 Developed and implemented custom integrated programs for category specific advertisers
 Developed sales strategies, re-launch sales presentations, branding materials, sell sheets and marketing
initiatives
 Managed production of in-book special sections
VOGUE MAGAZINE – Condé Nast Publications – New York, NY
DIRECTOR of MERCHANDISING & PROMOTION 2000 - 2003
PROMOTION DIRECTOR 1998 - 2000
Developed and executed marketing strategies for Vogue magazine. Responsibilities also included brand visibility, PR,
promotions, and primary research. Created all sales development materials, general presentations, marketing programs
and event marketing efforts. Managed multi-million dollar events and promotions budget.
 Oversaw large-scale integrated marketing campaigns for Vogue’s largest advertisers from conception to
completion, including custom photo shoots, digital strategy, events and promotional extensions
 Managed event marketing for high-visibility, multi-media concerts and music showcases
Previous/Other Experience & Skills
TEWSKBURY EDUCATION FOUNDATION – Oldwick, NJ – Fundraising Chair & Vice President - 2013-2015
ALLURE MAGAZINE – New York, NY– Merchandising Manager - 1995 - 1998
ESCADA– New York, NY- Public Relations Assistant- 1993 - 1995
AMERICAN RELIANCE – Princeton, NJ- Government Relations Associate-1991 – 1993
Proficient in Microsoft Office Suite
EDUCATION
B.A., English/Communications - Dual Major - 1991
Albright College, Reading, PA
Dean’s List ~ President’s List