A snapshot of what OTS is, and how to infuse your next hybrid trade show - no matter the industry or location - to be a dynamic, omnichannel experience. Finally, some trade shows have run off-the-rails and speeding down a new highway no one ever thought to look for. See for yourself: https://tinyurl.com/TheNewNow

1. INTRODUCING OTS
OMNICHANNEL TRADE SHOWS: THE NEW NOW
NOTE: While this proposal is specific to the
Ft. Lauderdale International Boat Show,
all aspects of the proposal are adaptable
to any trade show, held at any location.

2. You’re about to read the new now
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Introducing:
OTS
Omnichannel trade shows (OTS) the new now.
Companies have long used cross-channel content strategy to
elevate user experiences, drive stronger audience numbers
and strengthen relationships across multiple touch points.
The omnichannel process now transforms trade shows into live,
interactive television shows.
Supporting resources are commonplace…your TV is your smart
phone, portable digital device or desktop computer. Every trade
show venue is the set, complete with props and talent. Infused
with 24/7 real-time, quantifiable data, connections cumulate to
closed sales.
Target psychographics, not demographics. Create a dialogue, not a
monologue. Build newfound client and consumer retention
through video-on-demand (VOD)+ constant connectivity.
Access the action. Identify first mover opportunity. Own the new now: OTS

3. OTS: 3 Key Goals
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1.Produce an OTS online boating program around an actual boat show. Hybrid
to virtual splits are recommended at 60/40% favoring the online experience.
Streamed live + offered via paid video-on-demand (VOD), the OTS format is as
exciting to event seekers as to those joining via their smart portable device or
desktop computer. Seasoned on-cam talent; network television-trained camera
crews; producer and directors with decades of live entertainment are backed
by proven sales and marketing expertise supercharging customized OTS. With
animated HD graphics and rich musical scores, segment intros to show opens
are eye-opening and jaw-dropping. OTS follows a proven programming grid
and topped with live, interactive, monitored chat, timed emails and action-
triggered text messages.
2. Elevate and quantitate all segments with multiple sponsorships and all with
real-time live reporting. Opportunities include segment ownership, flash sales
and time-triggered, pre-produced email offers and action-trigged text
messages,
3. Digital match-making services connecting the right buyers and sellers is a
keystroke away. Always in real-time with private email or DM chat via AI
technology. Miss a segment? All key content is VOD, 24/7 pre, during and post
event via a custom portal site and/or tied to your social media.
THE INTERNATIONAL BOAT SHOW & ALL HYBRID TRADE SHOWS

4. The Power Promo Teasers: All Aboard
https://tinyurl.com/access-approved
29-59 UNISEX promo draft :6018-29 UNISEX promo draft :30
https://tinyurl.com/peaceful-seas
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5. TERMS, FEES & PROPOSED DURATION
DURATION: 90 days
FEES/TERMS: $87,900 (EST) represents the total for all phases with all related
research presented and delivered to the client. This includes all video pre-to-
post spots, IPTV management, VOD site creation and management and all
reporting/analysis sans outside costs engaged after prior written approval from
client and billed at the actual rate – no mark-ups; total transparency.
The total amount is paid 50% upon signed agreement with the balance due
one day prior to the live stream.
Proposal Specifics
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6. www.vc500.co
Debra De Roo Ballard
MANAGING DIRECTOR, BALLARD LUXE
Over the past 25 years, Debra has held management positions at Town & Country
Magazine, Veranda Magazine and Couture International Jeweler/Couture Conference and
Show as Publisher at Nielsen Business Media. Today she heads her own company,
Ballard Luxe with a unique emphasis of bringing fine jewelry buyers and suppliers
together in a relevant global context.
Projects include: Dubai, United Arab Emirates: Sales and Marketing
Director/North/South America, UK and Europe: VOD Vincenza Oro Dubai, the definitive
global Jewellery show, November 2019
>Etername Fine French Jewelry, Miami/Paris Brand Ambassador, Sales Trainer
Extraordinaire and Trade Show Marketer for North America, Europe and Asia.
>India Hicks, renowned interior and jewelry designer and granddaughter of the late
Lord Mountbatten, Viceroy of India, event planning and execution India’s newest home
furnishing collection introduced at the Miromar Design Center, Estero, FL
>The Nights in Monaco event, Monte Carlo Hotel de Paris, benefiting the Prince Albert ll
Foundation and William J. Clinton Foundation, developing fine jewelry pavilions and
procurement of fancy colored diamonds for silent auction featuring Lydia Fenet,
Managing Director, Christies.
>The Antwerp Brussels Diamond Fair, North/South American delegate bringing U.S.
Super Seller buyers, Top Major U.S. Jewelry Chains, High End Independents and Specialty
Stores to this by invitation only, hosted private diamond event.
>Inhorgenta, Munich, served as the North/South American Ambassador for the
German international trade fair/platform focusing on jewelry, watches,
and timepieces.
>Creator of the Fine Jewelry alliance and participation in the
Hollywood Reporters Annual Women in Entertainment event,
creating selling opportunities and brand recognition in a
prestigious and sought-after venue. Also instrumental
in top Miami Billboard artist event
and partnering with De Beers.
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EXECUTIVE BIOGRAPHY SNAPSHOTS

7. www.vc500.co
Victoria Cerrone, Esq.
CEO, VC500 www.vc500.co
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Ms. Cerrone is CEO of VC500, a global art advisory firm and luxury
event producer with direct access to a powerful network of UHNWIs,
family offices, trustees, investment firms, lawyers and philanthropic
organizations throughout Florida, New York, and international
cities. A dual citizen of Italy and the United States, Victoria's expertise
includes extensive
UHNWI private client development, experiential event production for
luxury brands, and advisory services to the super yacht industry. She
has been invited to speak internationally at some of the most prestigious
forums in Monaco, New York, Miami and Amsterdam as an authority
on the fine art market, the circular economy, alternative energy sources,
and sustainable design solutions. She is a published author and regularly
contributes to contemporary art and luxury lifestyle magazines,
including financial publications such as Cornerstone Capital Group’s
Journal of Sustainable Finance and Banking. Victoria began her career
as an attorney in Florida and continues to advise clients on special
projects. She holds a dual Bachelor of Arts degree in International
Relations from Maxwell School of Citizenship and Public Affairs,
and Television, Film and Radio Management from Syracuse
University’s S.I.Newhouse School of Public communications.
She earned her Juris Doctor from Syracuse University’s
College of Law.
EXECUTIVE BIOGRAPHY SNAPSHOTS

8. www.vc500.co
Daniel J. Scott
FOUNDER/BRAND ARCHITECT, LUXE LICENSING www.luxelicensing.com
Dan Scott is Founder and Brand Architect with Luxe Licensing, LLC, a New York/metro brand
and marketing agency with past and current clients including Pirelli, Reed Expos, Gucci, Harry
Winston and demi-fine brands. His latest work focuses on IPTV live engagement programming;
the new now of global trade shows and selected as a preferred partner with JCK Virtual.
Prior to, and for over a decade, Dan served as CMO for the luxury design house, Scott Kay, Inc.
(SKI) then America’s most requested bridal jewelry brand and Saks Fifth Avenue’s best sold men’s
fine fashion jewelry line. At SKI, Dan re-launched palladium and introduced cobalt metals,
positioned the designer on the cover of Vogue Gioiello and National Jeweler while gaining spotlight
status at New York Fashion Week and sold-out live hybrid (in-person and online events) through
Couture at the Wynn Resort, Las Vegas and JCK at the Sands Convention Center.
Dan’s background is rooted in launch strategy and successful execution. He debuted Chanel’s
Allure® fragrance in North America and was on the launch team for QVC America. At QVC, he
served as Multicast Director for eight years including the launch of QVC UK and QVC.com.
Nominated as a finalist in Ad Age’s CMO of the Year, honored within America’s Top 500 CMOs, he
is a requested marketing conference speaker and contributing author for industry publications.
Dan is a board member with the CMO Council and New York University’s (NYU) Jumpstart Program
and holds a Master of Arts in Marketing from NYU’s Stern School of Business, a Bachelor of Arts in
Broadcast Communications from Temple University and conducts digital educational with Parsons
School of Design/The New School.
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EXECUTIVE BIOGRAPHY SNAPSHOTS

9. Contact Debra Ballard: +1 914 380 2135