This document outlines a business plan for a fashion app that will keep users updated on the latest trends. The app will allow users to try clothing and accessories in 3D view before purchasing affordable options. The initial goal is to gain 30,000 subscribers within 9-12 months with a 2-5% conversion from free to paid users. Revenue will come from premium subscriptions of Rs. 60/month and ads shown in the app. The target market is India's 300 million smartphone users, focusing initially on young people interested in following celebrity styles.

3. Flow of Presentation
1
• Executive decision
• Situation analysis
2
• Goal
• Strategy
3
• Tactics
• implementation

5. Brief Overview
Now a days people are more fashion friendly .
They want to follow latest fashion trends from
round the globe.
So this app will make them aware of the fashion
trends being followed everywhere.
Company’s Product
This app will update the people about latest trends
and will help to let them try on them in 3-D view
and then purchase the product at an affordable
price.

6. Company’s Goal
The initial target is to reach 30,000
subscribers in 9-12 months with a
conversion rate of (2-5%) from free to
paid.
Our company’s initial target is to reach
out to youngsters who idolize celebrities
and look up to them for fashion
statements.

8. Proposed course of Action
Initially the company focuses on the app
publicity through social sites for the first
9-12 months after which it is expected to
generate a revenue of Rs 40000 a month .
Then it will shift it’s focus on other bigger
promotional factors like celebrity
endorsement, sponsoring etc.

10. Company Overview
“ ” will be available on
And will provide virtually free
exposure to latest fashion trends

11. Market Overview
Competitors

12. Target Customers
Mainly people looking out something
new everyday at an affordable price.
This would have included youngsters but
nowadays every generation wants to follow
latest trends.

14. The first goal is to get 30,000 customers in
the first 9-12 months and to get a
conversion rate of (2-5%) from free to
premium.
The premium users will give Rs 60 per
month as a subscription charge.
Then revenue will increase from ads shown
in the app which will generate Rs.10 per
click and Rs.60 per 1000 ad impression.

16. Target Market
Initially target 300 million smart phone users in India
Customers- People who follow fashion trends ,want to be like
the fashion divas at an affordable price.
Collaborators- Fashion stores in each region
Context- e-commerce is a big buzz these days .people order
everything from needle to a washing machine online . But before
buying clothes or shoes they definitely want to try on themselves
so that they don’t have to go through headache of returning
things. So this app will let them try it on them using a3-d view and
then decide whether to buy or not.

17. Value Offering
• Customer value- any person by singing into the app can get
access to latest fashion trends. The app will automatically update
the user about it . Also by drawing a 3-D image of a person the
user can see whether the dress or shoes etc matches his/her
personality and then can purchase it at a discounted price.
• Collaborator Value – The collaborator will have to pay only 10%
to the app from his profit margin.

19. Product & Services
Free Version – people can buy clothes and
all at a discounted price just by registering in the
app.
Also they will get free access to 3-D view for 10
days on their first registration.

20. Paid Version
Users will get access to 3-D view so that they
can try any dress or footwear virtually by paying
Rs 60 per month limited to one user per
registration.
Entire app will be ad free.
Videos of different fashion statement from
round the globe.

21. Brand

22. Communication
People will get to know from social media , promotion
through newspapers , by sharing they will get credits
in form of points convertible into rupees.
By participation in App Awards such as(Appy awards,
Best app Ever).If the product wins it will get a lot of
coverage through media.

23. Distribution
People can download it from Google app
store, Apple app store and Windows app
store .
The collaborators will get to download it’s
full version for free.

24. Price
At Rs60 per month users will get 3-D
view and will get to see themselves
virtually with the design they choose
Entire app will be ad free then
Users will get free videos of their
favorite celebrities on demand

26. Infrastructure
Customer help service
Server Manager
For Collaborators
A separate interface will be provided in app
to give their details and put advertisement

27. Process
Advertisement
Involvement of local fashion stores
Referral program

28. Created by Kanishk Dwivedi (H.B.TU K) under an internship
program by Prof Sameer Mathur(IIM L)