The document outlines 5 steps to optimize a mobile app: 1) Know your audience by analyzing user data on analytics tools; 2) Track user events and actions to improve descriptions and keywords; 3) Build a 5-star rating by getting reviews from friends and social media; 4) Get the word out through Facebook ads and AdMob ads; 5) Continuously improve by monitoring user analytics. Google Analytics is recommended for tracking new vs returning users, demographics, and clicked links. On-page optimization tips include short titles, clear descriptions and icons, proper categorization, and quality keywords. Off-page optimization involves getting positive app reviews and ratings.

1. Mobi App Domination
Bonus Q&A Webinar

2. 5 STEPS TO OPTIMIZE YOUR
APP

3. STEP #1

4. STEP #1 – KNOW YOUR
AUDIENCE
 Know how users interact with your app
 The right analytics tool can highlight user data
(to build out app description, keywords, etc.)
 Tracking things like New vs Returning Users,
Users by Device, Demographic Data, User
Actions can reveal important trends

5. STEP #1 – KNOW YOUR
AUDIENCE
 In the case of the Fatty App – you can check
out your user segments, what page gets
visited the most, see which of your CPA links
are being clicked on the most.
 Then you can adjust the article, change out
the image, adjust your call-to-action

6. STEP #2

7. STEP #2 – TRACK EVENTS AND
ACTIONS
 By tracking the flow and
type of actions users are
taking in your app, you can
craft better descriptions
and keywords for use in
the app store

8. STEP #2 – TRACK EVENTS AND
ACTIONS
 For the Fatty App – you
can check which articles
get viewed the most and
change your descriptions
based on that

9. STEP #2 – TRACK EVENTS AND
ACTIONS
 So, if the cardio article
gets clicked on the most
you can add that in your
description
 Craft new articles related
to cardio to maximize CPA
links

10. STEP #3

11. STEP #3 BUILD THAT 5-STAR
RATING
 If there is one thing common about the
highest-ranked apps in the store listing, it’s a
5-star rating
 Works similarly to user-review sites like Yelp
and TripAdvisor – they have become the
barometer for great businesses

12. STEP #3 BUILD THAT 5-STAR
RATING
 A 5-Star App means an
excellent user experience

13. HOW DO YOU GET THAT 5
STARS

14. STEP #3 BUILD THAT 5-STAR
RATING
 Send it out to family and friends
 Share it to your social network – Facebook,
Twitter
 Organic – From the traffic that you direct, they
will give you that rating

15. STEP #4

16. STEP #4 – GET THE WORD
OUT
 Once you have built out accurate keywords,
targeted descriptions and 5-star ratings. Start
getting the word out
 Facebook Mobile Ads – A/B Testing will refine
messaging and ad copy design to help you
explore which campaigns attract users

17. Retina-Ready Facebook Ads

18. Retina-Ready Facebook Ads
for Fatty App

19. Retina-Ready AdMob Ads
for Fatty App

20. STEP #5

21. STEP #5 – KEEP ON
IMPROVING
 Know how users interact with your app
 The right analytics tool can highlight user data
(to build out app description, keywords, etc.)
 Tracking things like New vs Returning Users,
Users by Device, Demographic Data, User
Actions can reveal important trends

22. TOOLS

24. GOOGLE ANALYTICS
 New vs Returning User
 Users by Device
 Demographic Data
 User Actions – CPA links clicked

25. SUMMARY

26. ON-PAGE OPTIMIZATION
 App Title – best strategy is to keep it as short
as possible
 App Description – clearly and effectively
explain what the app is, what it does, and
benefits
 App Icon – logo or icon is clear

27. ON-PAGE OPTIMIZATION
 Category – properly define your product by a
specific category
 App YouTube Demo – highlight best part of
your app
 Keywords – quality should always trump
quantity

28. OFF-PAGE OPTIMIZATION
 App Reviews – important in ASO (App Store
Optimization) in terms of conversion.
Searchers will always download apps with
positive reviews
 App Ratings – people will almost always
download an app with positive ratings

29. PLATFORM DEMOS
MAD PAGE TYPES