An Android App idea as per the project requirements.

2. RampShot is a fashion based app that allows its users to
search and buy designs they see, on the go.
Any clothing item that is in the market may be scanned
by taking a picture using RampShot if a close
view is available.

3. RampShot hopes to create a world where
fashion is the most accessible tool
without the hassle of failed searches
and untargeted outfits.

4. RampShot has an eye for detail
and is thus capably able to
identify the outfit that the
camera takes in order to find
exactly, or the best replica
of it in stores.
The customer is thus saved a
huge effort in manual
research for the exact item
and does not have to
settle for something different.

5. The company RampShot is Android based and the app is
available on Google Play for free.*
Competition arrives in the form of Asap54 which works on
the same model as RampShot.
However, RampShot has close connection to retailers which
allows it more indepth style as compared to Asap54 and in
whole, provides better results.

6. While the app is typically aimed at a
female audience around the ages
of 18-45, it works for any crowd.
The database of the app is widely non-selective and
hence any kind of attire will provide a result as long
as the picture taken is clear.

7. The focus at the moment remains the outreach of the app.
Expectations are for it to receive world-wide recognition and
commendation for making the fashion life
an easier goal to achieve.
With appropriate advertising and good spokespeople,
it may take around 1.5 years to get the exposure needed.

8. Customers
The clientele that are being targeted are in an age group
that are affordably trendy as well as tech-savvy.
Both those qualities make the perfect consumer for the
app.
All their fashion queries can be solved using the
RampShot app.
More affluent customers can also upgrade and use the
better features in the premium version.

9. These consist of the
• Technical Team
• Design Team
• Clothing Lines that want
association with the app
• Marketing and Advertising
groups
Collaborators

10. Asap54 provides good competition in the app front,
and thus requires extra tuning
to make RampShot be a worthy competitor.
Competitors

11. In the age of fashion and tech, RampShot is sure to
thrive. The highest cost comes from the technology
required. Marketing will take less, in the
social media world.
It is necessary to be diverse in the options that may get
searched on the app so as to be culturally accepted.
Keeping this in mind, the app should be universally
equal.
A physical component comes into picture only
when there is direct shopping to be done.
Locations of the required stores are shown on the app.
Context

12. Value
The app calls forth all fashionistas in an manner to
make shopping great. This tagline will resonate
with the audience.
The clothing lines that work with the app require
an incentive, as well as visibility on the app.
Stakeholders as well as companies get access to the
premium app as well as a reasonable discount
on each purchase through the app.

13. Product
The product works in the following steps
1. Take a picture of the outfit that has interestedthe customer.
2. Uploadit onto RampShot.
3. RampShot will search its database andprovide a result
accurate or a close likanceto the sample.

14. Service
RampShot provides excellent service to all its customers for free
or a relevant price.
RampShot keeps its servers upto date andimmediately works on
its customer service.
RampShot also stays on its feet in an attempt to widen its
database as much as possible.

15. Brand
The app RampShot does what the name stands
for.
The slogan is direct, clear andin a light manner,
provides instruction to the user.
RampShot keeps the flamboyance to a minimumin a
classy and refreshed manner and thus,
attracts a customer crowdof refinedtaste.

16. Price
RampShot is a free app available on Google Play.
However, customers can upgrade to the premium
version of the app for only $4.99.
Discounts are available for channel members
inside the app, though not on the market price of
the app.

17. Incentives
Regular customers are offeredcoupons on the app that
can be availedas per terms andconditions.
Certain events will be marked withreductions
in prices for whole sale buying.
A certain holiday festival will be marked with a
special 50% discount on the app.
The specific holiday will remain a mystery to encourage
customers to reach into their app.

18. Communication
The pricing is done in order to avail the highest percentage of
customers aboard.
Thus, those looking for a free andrelatively
less precise result can be satisfied.
For those, with a refinedtouch and a needto be thorough,
the app offers a premiumversion which allows for
more product searches, greater selection, and
most importantly, online buying.

19. Distribution
Google Play remains the link between consumer
anddeveloper.
Suggestions, critiques as well as bug problems will be
dealt online through it as well.

20. RampShot collaborates with many clothing lines in order
to get their model working precisely.
In order to generate revenue, these clothing companies will
shout out for the app in order to get a greater exposure
in the market where their styles will be showcased.
Thus, in a hand-in-hand relationship, RampShot
and its collaborators get mutual publicity.
Infrastructure

21. Processes
 The technological working
 Design of the app
 Pitching the idea to various clothing outlets
 Increasing database
 Working on the advertising to increase visuality
 Targeting the right crowd
 Achieving the goal of being the best fashion tool.

22. Schedule
The processes are discussed before are to be
implemented over a period of one and a half years.
While the technological and design part has a tight
time limit on it, awareness of the app may have
a flexible time frame, since it is not
scientifically predictable to know
a customer’s requirements.

23. This presentation has been created by
Malavika S Menon, PESIT Bangalore during a
marketing internship under
Professor Sameer Mathur.
Disclaimer
All images are credited to Google images.