service marketing ppt on amusement park

1. PRESENTED BY-
KANIKA CHHATWAL

2.  The Amusement Park industry in India is about two decades old.
 The ESTIMATED size of business is around Rs 4000 crores and growth rate is
about 10% per annum.
 Currently, there are only 120 amusement parks and 45 Family Entertainment
Centers IN THE COUNTRY.
 Global leaders in entertainment parks and attractions are mulling over
investments of billions of dollars in India.
 Globally, domestic and international tourists comprise more than 50% of the
total footfall at popular amusement parks.
- Source: Insightalpha.com

3. • Adventure Island (Delhi)
• Essel World (Mumbai)
• Fun n food Village(Delhi)
• Nicco Park (Kolkata)
• Ocean Park (Hyderabad)
• Veegaland (Kochi)
• VGP Universal Kingdom (Chennai)
• Vismaya (Kannur, Kerela)
• Wonderland (Bangalore)
• Worlds of Wonder (Entertainment City, Noida)

4. VISION
To be “The Park of Happiness”
MISSION
That everyone connected with us should feel
good
VALUES
Excitement, Passion for people, Safety, Solidarity
and Commitment

5. Out of the data collected from the
questionnaire posted we could find
that 32 out of the 50 respondents
which is 64% of the total
respondents like to spend their
leisure time in Amusement Parks
and the remaining don’t prefer
spending their time and money in
Amusement Parks.
Is it worth spending
for an Amusement
Park???

6. I know WOW!!! It’s a great
place to spend time…
48%
52%
Awareness
Knows WOW Don't know WOW
I have been in Greater
Noida for such a long time.
I have never heard about WOW…

7. Well, the price seems to be
reasonable for me…
I feel that the prices are
affordable…
22%
30%
48%
Pricing
Medium priced Costly Reasonable
I’m not that rich as
you are…

8. 0 2 4 6 8 10 12 14
Quality Service
Quality Infrastructure
Helpful Staffs
Hygene
Safety
Preferred Characteristics

9. I don’t want my friends to
spend their money and
time in WOW
Hey!!! What’re you doing here?
Go to WOW man…
90%
10%
Recommendation
Will recommend Won't recommend

10. GAPS:
• Ticket prices were as high as 900
• Food wasn’t great at the amusement park
• No theme bases parties or events
• No innovation
OPPORTUNITIES:
• Provide tickets at less prices
• Decorate the amusement park according to
various themes
• Good quality food
• Invite social media influencers
• Spots for photography
• Hire people from outside who can be in funky
cartoon characters attires to attract kids

11. A unique theme park based on the
Entertainment Industry.

14. • Construction of the Park
• Wages to the employees
• Facilities provided
• Maintenance cost
• Tickets selling
• Food Selling
• Children and their
parents
• Working
Professionals
• School Group
• Office Group
• Website
• Newspapers
• Advertisements
• Feedback
• Loyalty discounts
• Pricing of ticket
according to the
segment
• Event experience
• Water Park
• Safe rides for
everyone
• Car parking
• Accommodation
• Quality food
• Booking
• Word of mouth
• Amusement park
• Water park
• Events
• Rides for all age
group
• Schools and
Corporates
• Event planners
• Media
• Caterers

15. PRODUCT PRICE PLACE PROMOTION
• Themed Rides
• Different food items
• Hot water in winters
• Virtual reality games
inside the park
• Wheelchair friendly
• Competitive pricing
• Premium pricing
(customised rides)
• Students discount
• Membership
discounts
• Loyalty discounts
• Bundle deals
• Greater Noida
Expressway
• GT karnal Road, Delhi
• Print media
• Social media
marketing
• Seasonal campaigns

16. PEOPLE PROCESS PHYSICAL EVIDENCE
• Management
• Employees
• Customers
• Administrative staff
• Maintenance and
security staff
• Online ticket booking
• App based booking
• 24/7 customer care
service
• Infrastructure
• Atmosphere
• Ride experience
• Cleanliness
• Proper signage