This document provides a business plan for a proposed children's theme park called KidZania. It includes sections on marketing research conducted, a description of the venture as a city built for children to role play in realistic miniature settings, an industry and competitive analysis, operational details on the four establishments to be included, a financial plan, and a SWOT analysis. The park aims to provide education and entertainment for children ages 2-16 through realistic role playing activities.

2. Business Plan
Marketing

3. • Atifa Asghar
• Hafiza Bushra
• Rida Muneer
• Ayesha Imtiaz
• Iqra Hafeez
• Wania Rana
Group Members

4. KIDZANIA
A CITY THAT CHILDERN CALL THEIR OWN

6. • Introduction
• Research
• Description Of Venture
• Industry Analysis
• Competitive Landscape
• Crux Of Marketing
• Establishments
• Operational Plan
• Market Segmentation
• Financial Plan
• SWOT Analysis
CONTENTS

7. • A theme park
• A lot different than other ordinary parks
• Actually a city built for children
• Provided with buildings, paved streets, vehicles, etc.,
• Kids perform role-playing activities, enjoy in the play
rooms and games room or do what comes naturally to
them.
RATIONALE

8. • QUANTITATIVE RESEARCH
-Survey Method
RESEARCH STYLE

9. RESEARCH

10. • 50% Male are In the favor of this type of city
• 40% Female are in the same category
• 10% people don’t know about this
10% Male
40% 50%
The Questionnaire
Female
Don’t Know

11. • 40% people ---------------50-100 miles
• 30% people --------------- less then 20 miles
• 30 % people -------------- More than 100 miles
40%
30%
30%
How much would you like
to travel for this park..?
50-100 miles
> 20 miles
< 100 miles

12. • 60% people------ Once A Week
• 30% people -----Once A Month
• 10% people ------Once A Year
60%
30%
10%
How often do you think you
would go to this park..?
Once A Week
Once A Month
Once A Year

13. DESCRIPTION OF
VENTURE

14. Our mission is to inspire children and youngers by
providing education and entertainment under one roof.
MISSION

15. The first place ever to provide a very realistic environment
where children can actually put their dreams into reality. We
have build a city that children can call their own. We are
providing special activities for kids to keep their
environment safe, pledge and clean.
VISSION

16. • Ease for Everyone
• Agility
• Customer Satisfaction
• Win-Win Approach
• Sound Marketing Position
OBJECTIVES

17. INDUSTRY
ANALYSIS

18. • Seeing the present status of the industry, we can claim
that it is a new idea.
• No one has yet established the facility of education and
entertainment combine.
• The changing trend of industry shows that in upcoming
five years It has to become a great industry and the
people have to bring a change in their style of spending
leisure time.
INDUSTRY ANALYSIS

19. COMPETITIVE
LANDSCAPE

20. Innovative
 First to introduce Edutainment
No alternatives
Safe and sound environment
USP

21. • Our SEC is A+, A, B+ & B
• Our target audience are young kids aging 2-16
TARGET MARKET

22. CRUX OF
MARKETING

23. Product/Services
 Price
Place
Promotion
Process
People
Physical Evidence
CRUX OF MARKETING

24. We want to inspire children and youngsters by providing
education along with entertainment.
KIDZANIA.
 4 Establishments.
A city that children call their own.
PRODUCT/SERVICE

25. ENTRANCE FEE:
 MTWT refers to, Monday Tuesday, Wednesday and Thursday.
 FSS refers to Friday, Saturday and Sunday.
 The ticket prices on public holidays will be same as that on weekends.
 All prices are in Pak-rupees only and inclusive of taxes.
 Ticket does not covers KIDZANIA role-playing activities
 Penetration Strategy
ROLE-PLAYING FEE(per establishment):
PRICE
ADULTS
(ABOVE 16)
KIDZ
(4-16YEARS)
TODDLERS
(2-3 YEARS)
BABIES
MTWT 200 150 100 Free
FSS 300 200 150 100
ADULTS KIDZ
MTWT 500 600
FSS 600 800

26. Near EXPO center,Shahrah Nazria pakistan,
PLACE
Johar town Lahore, Pakistan

27. Advertisement
Banners
Broachers
 Social Media
PROMOTION

28. Entrance fee
Card validity
 Establishment
Dedicated “zupervisors” for each group
Cap and certificate of completion
Contact Info. & Area of Interest
 Entry for parents on final day
PROCESS

29. 40,000Sqft.
PHYSICAL EVIDENCE

31. ESTABLISHMENTS

32. SERVICES INDUSTRY
MEDIA CULTURE
ESTABLISHMENTS

33. SERVICES

34. SERVICES
 Sponsored by Dubai Islamic Bank
 Cash cheques
 Kid’s personal account
 Deposit KidZo’s
 ATM cards
 ATM machines
 Flamingo Hotel
 Firefighters always on call
 Fire safety briefing
 Put out fire successfully

35.  Sponsored by Dettol
 Equipped with 3 areas
 Surgery room 1
 Surgery room 2
 Nursery care unit
 Delivery of packages around the
city to various establishments.
 Courier messengers .
 Signature as receipt.

36. INDUSTRY

37. INDUSTRY
 Sponsored by HALEEB FOODS.
 Processing n’ packing
 Get your bottle of milk to your
home
 Sponsored by Peakfreens
 Biscuit manufacturers

38. MEDIA

39. MEDIA
 Newspaper Delivery staff
 Journalist
 Comic Artists
 Newspaper Reporters
 Radio Jockeys at 103 FM
 reading the news or providing
listeners with interesting information

40.  Newsreaders, TV Reporters,
Talk Show Hosts, Cameramen
 Parents can be members of
the audience inside the TV
Studio

41. CULTURE

42. CULTURE
 Photographers at the SONY Photo
Studio.
 They get to use SONY cameras and
try their hand at photography,
guided by our Mode visors.
 They can also get a photo-shoot at
the SONY Photo Studios.
 The Acting Academy hires
actors for various
performances throughout the
day: Parade ; Clown Show ;
Talent Show ; and the Play of
the Season

43.  Fashion models
 Photo-shoot and then it’s time to
walk the ramp for the Fashion
Show
Children can explore their creativity in
the Arts & Crafts establishment

44. OPERATIONAL
PLAN

45. • We will make an agreement with Local,Multi National
and International companies.
• Company will be run by partners.
• We will earn profits amounting to the difference between
cost and retail Ticketing.
• We will improve our website’s ranking through SEO
techniques and algorithms
OPERATIONAL PLAN

46. MARKET
SEGMENTATION

47. • B2B
Long list of potential customers such as Companies,And
Resturants.
• B2C
-Wide segmentation present in the Pakistani Market
-Working women to some extent and they really need this
kind of service
MARKET SEGMENTATION

48. FINANCIAL PLAN

49. CAPITAL
50%
30%
20%
INVESTMENT
SPONSORSHIP
BANK LOAN
Investment

50. COST OF PROJECT = 6 CRORE
ESTIMATED COST OF ONE Yr. = 3 CRORE 19 LAC
EXPECTED REVENUE OF ONE Yr. = 1 CRORE 14 LAC
BREAK EVEN POINT ≈ 2.5 Yrs.
PROJECTED CASH FLOW

51. SWOT ANALYSIS

52. Strengths:
• First of its kind
• Meeting latest standards
•Need of the Day
• Trend of the Future
Weaknesses:
•New
•People are not used to it
• People’s Psychology
Opportunities:
•Edutainment is the basic need
•We can grow as much as we want
Threats:
•Possibility of Repulsion
• People’s Rejection to change their way of Enetrtainment

53. “It’s not your way or my way, it’s a better way, a
higher way to achieve
Mutual benefits for both ways”
(Stephan Covey)