A brief about brand positioning strategy of one of the global food chain Mcdonald's.

1. Brand Positioning Strategy
- MacDonald's
By - Vatsal Sachdev

2. Bulls Eye Model - Mcd
• Kids friendly Brand
• Appealing Marketing
strategies - Iconic clown
• Fairly priced
• Vibrant color Scheme
Key takeaways

3. Performance
• Universal appeal
• Attractive Meal offers
• Happy Meal
Judgements
• Quality
• Better than most
of the competitors
• Hygiene
Feelings
• Fun loving
• Pocket friendly meals
• Appealing offers
Resonance
• Global outreach
• Consumer Friendly
brand
Imagery
• Young & Friendly
• Fairly priced
• SnacksSalience
• Global Branding
• Iconic Clown
• Kids friendly brand
Resonance Model - Mcd

4. Brand Elements - Mcd
I'm - Integrated management
L - Locally appealing
O - Outreaching customers globally
V - Variety of Meals
I - Iconic clown
N - Never gives up on customer satisfaction
It - Internationally trusted brand

5. Thank
You!!