Prezentare Destiny Park - final 21.10.2019

1. FACT:
Years ago, on the site where Destiny Parkis today, therewas a simple parkinglot with two cradels.
For a long time, children haveasked for a bigger park.

2. FACT:
Theauthorities / adults did nothingand kept saying theydon’t havetimeto play. So, one day,the children
decided to take matters in their own hands.

3. Onceupon a time...

4. A littlegirl and a boy, Sofiaand Alex,got on the
swings andsaid:

5. Sofia:Let's builda park ourselves!
Alex:And turn it into a town where
the worldis run byus children.

6. That's how Destiny Parkwas born.
The worldinkids hands!

9. WHAT IS
DESTINY PARK?

10. • Children will role-playthe mostwantedjobsfromthe adultlife.
• Destiny Parkis an innovativeconcept -“Edutainment”.
• Theexperiences consist of role-play games.

11. • ParentsLounge area(Restaurant,LibraryandSportsCenter)
• DestinyPark is a replica of a real-lifecity
• Every experience is meant to be both fun andeducational
• Experiences are aimedfor children between the ages of 3 to 14
(special experiencesfor 6 months to 3 years)

12. • Jointprojects withthe MinistryofEducation
• Destiny Parkwill havea strong CSRcomponent
• Ourambassadors will invite groups of childrenfrom disadvantaged
environments monthly
• Volunteers from pedagogical oriented schools will beable to practice in Destiny
Park

13. Entertainment
Children will choose between 50+ different professions practiced in
replica of the most representative establishments in an actual city.
Objective
East Europe’s no.1 entertainment center for families with children.
Strategic objective
Position Destiny Park as an unconventional learning centre for kids.
Alternative Education
Educational Curriculum aims at stimulating creative thinking
while also improving self-esteem and self –confidence.
Financial literacy
Destiny Park also teaches financial literacy by establishing its own
economy, where kids exchange Magic Bani, the local city currency.

14. VALUES THATDEFINEUS

15. Educate kids whilesimultaneouslyentertaining
them
BRAND U.S.P

16. Values
Creativity& discovery
Innovation
Learning
Responsibility
Teamwork
Inclusiveness & diversity
Mission
To createa fun learning fun-filled place wherekids’ innertalents are developed and encouraged
Vision
Generate positive impact by inspiring creativity & discovery inchildren, giving them the confidence to
betheir best selves.

17. Strategic opportunity
Parentsarelookingforentertainmentcentersthatconsume theirchild’senergy while theyarehaving
fun.
In DestinyParkthe child will discoverhowhis futuremight looklike.
The ambition
Not just anedutainment center, but a brand that builds the future generation through play.

18. WHAT WEDO EXACTLY? 
EDUTAINMENT

19. WHAT IS EDUTAINMENT?

20. • That’s where Edutainment plays an important role
• The Family Entertainment Center industry is changing
• World population is becoming more educated
• Children are gaining access to worldwide information at
younger ages
• Adults are looking for alternative education methods for
their children

21. EDUTAINMENT
ECOSYSTEMECONOMY
CITY WITHIN A CITY
PLAYFUL LEARNING
REPLICA OF A REAL CITY
PROFESSIONAL CURRICULUM

22. Develop your child`s IQ
Training logics and symbolic
thinking
Exercising synthesis and analysis
Expanding concentration abilities
Enlarging the scientific spirit
Coaching creativity
Edutainment Competencies
Develop your child`s
emotional intelligence
Following specific aims
Exercising leadeship
Expanding imagination
Enlarging identity and subjectivity
Coaching self-control
Develop your child`s motric
capacities
Expanding psychomotor development
Exercising gross and fine motricity
Reproducing movements
Imitating adults
Develop your child`s
social skills and competences
Understanding Right and Wrong
Comprehending adult life challenges
Exercising cooperation
Handling competition

23. WHO RUNS THISCITY?

24. THEY DO
Fourcharacters help in makingthe concept of Destiny Parkmore relatable and entertainingto children. Theyalso represent the values of thepark throughtheir
actions.

29. COME INTO OUR WORLD!

30. FIRST, GETYOUR TICKET...

31. THEN GETYOUR CHECK...

32. LET’S WALK THROUGHOURPARK

40. OTHER AREAS…
STILL HERE....

44. LET’S TALK ABOUT MONEY
STILL HERE....

45. Destiny Store
Kidscan usethecurrency to buyDestinySouvenirs
Theycan alsodonateMagicBanito otherchildren’sbenefit
Economy
Currency and Bills
MagicBaniisthemaincurrencyand itcomesin 1,5,10and 20bills
CiocoBanisa super-currency
Bank
Childrengeta50 MagicBanicheck uponentry
Thefirstthingtheydo iscashthecheck atthebank
Kidsopenanaccount atthebanktodeposittheirMagicBanibeforeleavingthepark
Managing MagicBani
Establishmentsofferjobopportunitiestoearnorspend MagicBani
Theycan withdrawMagicBanifromtheATM machines

47. WHAT GUIDESUS?

48. WITHOUT
• SOCIALLY ISOLATING EXPERIENCES
• GAMES THAT INCLUDE VIOLENCE OR DISCRIMINATION
• COIN OPERATED GAMES
WITH
• AN THEME PARK THAT IS EDUCATIONAL, SAFE &
SIMULTANEOUSLY ENTERTAINING
Different approach to children entertainment

49. • Experiences appeal to the children’s5 senses
• Enjoyingbrand experiences creates anemotional bond
• Oursensory-marketingstrategies and park dynamics will assure us of the visitors loiality
• Ourclients feel involved inthe decision makingof the park
• Constant feedback from visitors
Multi-Sensory Marketing

50. LET’S TALKBUSINESS

51. • 270.000children in kindergartens and schools
• over 400 state schools and kindergartens
• over 200 private schools and kindergartens
• 405.000 people addressed by our concept
(a quarter of Bucharest’s population)
• Minimum expected visitors 130.000 (30% adults)
TARGET AUDIENCE

52. • NEW& UNIQUE IN EAST-EUROPE
• GREAT LOCATION
• DIFFERENT THANOTHER ORDINARY PARKS
• ACTUALLY A CITY BUILT FOR CHILDREN
• TRUSTWORTHY AMBASSADORS FOR THEPROJECT

53. • Branded outfits generate emotional attachment to our partner brands
Marketing Partners
• OurMarketing partners represent the pillars of the project
• Only industry leaders are chosen as partners
• Realistic experience created by real-life brands
• Experiences are designed to create a strong bond between the children and
brand

54. • Destiny Parkis newproducts launchand testing platform
WhyPartnerWithDestiny Park
• Destiny Parkis a uniquefrom a marketing standpoint
• Theonly 365days constant awareness builder for partner brands
• Partnerbrands are marketedin a safe family-friendlyenvironment
• Whenthe child is happy with an activity, the adult will become loyal for that
brand
• By enjoyingan activity in Destiny Park, the child becomes a new consumerfor
the partner-brand

55. WhyPartnerWithDestiny Park
High Quality Social Responsibility Events Opportunities
Brand Loyalty
Emotional Connection With the Business
Brand Affinity
Develop Awarness
Networking Point
Promotions Center

56. Number of activations
HIGH NORMAL
6 FREE/YEAR
12 FREE/YEAR
HIGH NORMAL
Integration with user
experience
TOP
24 FREE/YEAR
TOP
Positioning on site

57. Advanced branding
integration
MEDIUM LOGO SMALL LOGO
-
Roxette
10 sec / 10 min 10 sec / 20 min
Digital signage ad on 24 sqm
LED
BIG LOGO
Sofia,Alex,Tommy
10 sec / 5
min
Branding position and size

58. Site naming branding
3/year 1/year
-
-
35% 15%
Post event memorabilia
presence
6/year
Strategic points
50%
Branded named events (TBD)

59. 15 K € / MONTH
150 K € / YEAR
DEVELOPMENT
(ONE TIME)
ANNUAL FEE
(5 YEAR CONTRACT)
10 K € / MONTH
100 K € / YEAR
5 K € / MONTH
50 K € / YEAR
70 K € 60 K € 50 K €

60. HOW DO WE PROMOTEIT?

61. IDEA: Mini recruitment campaign for
the now mini people & future
professionals

66. JUNE 2020
BANEASA, BUCHAREST