1. Delivering An Exceptional
Patron Experience
Presented by
Olivia Levering
Audience Services Manager
Bravo!
Encore!

2. Olivia Levering

5. Arts organizations & digital
technologies
Say tech makes art participatory
83% Say tech helps diversify audiences
65% Use social to gather intelligence about
patrons
82% Use to engage with patrons before,
during & after events
92%
SOURCE: Pew Research “Arts Organizations and Digital Technologies” report

6. In the face of change, adapt.
Evolve your strategy for patron engagement.

7. Challenges
§ Diversifying our audience
§ Determining the right
communication channels to
invest in
§ Striking a balance between
new & traditional engagement

8. Strategy
§ Online
§ Mobile
§ Community
§ Social media
§ Staff & events

9. Website as first impression

10. Make it easy.
§ To Find
§ To View
§ To Navigate
§ To Buy
§ To Share
Mobile experience matters

11. Community involvement
§ Embrace diversity
§ Youth outreach
§ Partnerships
§ Support arts organizations
§ Bring people together to participate

12. Embrace diversity

13. Outreach to youth

14. Partnerships, community
involvement, arts advocacy

15. Social media
§ Be authentic. Add value. Don’t sell 24/7.
§ Listen. Know your audience.
§ Show, don’t tell.
§ Reward followers.
§ Make buying convenient.

16. Be authentic and relevant

17. Listen, survey and reward
Gather intelligence
Survey & crowdsource
Giveaways & exclusive content

18. Show, don’t tell

19. Make buying convenient

20. Make buying convenient

21. Email
Capture emails
Mobile viewing is a must
Respect opt-in subscribers
Measure and adjust
Leverage partnerships

22. Staff + Events
Keep the event running smoothly. Patrons should
be focused on the exceptional experience, the
art itself, not waiting in line.

23. It’s about the experience

24. Every touch point counts
Social
Media
Staff
Adver0sing
Ticket
Purchase
Event
Community
Involvement
Website
Venue
Email
Marke0ng
Mobile
Post
Event
THE
TOTAL
EXPERIENCE

25. Come say hello
www.bostonconservatory.edu/perform

26. Thank You
Olivia Levering
Audience Services Manager
olevering@bostonconservatory.edu
www.bostonconservatory.edu