SeaWorld Business Model Keynote

2. 12 Destination Parks

3. https://youtu.be/ExNnSNQ2iL0

4. • Tilikum kills his trainer Dawn Brancheau in 2010 Blackﬁsh Trailer

5. Customer Segments

6. Value Proposition • Animal Life Experiences • Entertainment Variety

7. •Support Wildlife Protection Rescue, Rehab, Return

8. •Annual Passes •Hotel Packages

9. Distribution Theme Park • Orlando, FL • San Antonio,TX • San Diego, CA

10. Customer Relationships

11. Key Activities •Admission Sales •Advertising and Sponsorships

12. •Design and Sell Merchandise •Administration •Maintain Park Infrastructure

13. •Marketing and Promotion •Manage Websites and Social Media

14. • Animal Rescue and Care • Feed the Animals and Manage Habitats •Training

15. Key Resources •Infrastructure of the Park •Ride Software •Websites and Social Media

16. •Animals • Intellectual Property •Staff

17. Partners

18. Costs

21. Revenue Streams

23. Conclusion

25. Questions?

Recommended