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Business Communication
EFFECTIVE COMMUNICATIONS IN BUSINESS
Importance & Benefits of Effective
Communication
 Effective Communication is about more than just exchanging information. It's about
understanding the emotion and intentions behind the information.
 Internal Communication: upward, downward, horizontal
 External Communication
 Overall Communication Costs: Time is a major factor in overall communication
cost. Other cost includes materials and supplies used.
Downward means : Communication from Manager to Employee.
Upward means: Communication from Manager to Employee.
Vertical means: Conversation between two employees on different hierarchical position.
Horizontal means: Communication between Two individuals on the same heirarchill
Benefits of Effective Communication
 A valuable Job Requirement: if work is mental rather than manual
 An essential for promotion
 Challenge of Communication in the global market
 Developing the right attitude: ability to communicate effects the
company’s image
 Preparing adequately: how to communicate effectively
 Becoming Flexible: taking care of diverse workplace
Concepts and Problems of
Communication
1) Conventions of Meaning
 Communications problems in convention of meaning: symbols must have
same meaning in senders and receivers mind
 Symbol is a sign for something that exists in reality; a name is a symbol for a
person
 What is the semantic problem? The semantic problem is a problem of linguistic
processing. It relates to the issue of how spoken utterances are understood and,
in particular, how we derive meaning from combinations of speech sounds
(words)
Semantic
Triangle
A process of deducing the
meaning of a word.
"A symbol is an item used to
represent other things, ideas,
or events
A Reference is the initial
thought you have associated
with a word.
A Referent is the actual
meaning of the word.
Examples; LOL, ASAP
Connections between signs
and their referents are unique
to each individual
 Miscommunication occurs when sender and receiver have different meanings
for the symbol used
 All theses symbols come from experiences
 Such as bimonthly meaning twice a month and every two months
 Reactions to denotations, Connotations and Euphemisms:
 Denotation: a dictionary meaning of the word; house, car, book etc
 Connotations: arouse qualitative judgments or personal reactions; home,
cottage, villa etc
 Some words have positive connotations while some have negative inn different
contexts; cheap product or cheap price
Perceptions of Reality
 Communication Problems in Perceptions of Reality: how we perceive
reality
 Abstracting: focusing on some details and omitting others is a process
called abstracting
 i) necessary desirable abstract: when limited by time, space etc.
 Ii) Slanted statements: personal judgments are kept aside. Unfavourable
aspects are selected.
 Iii) Inferring: conclusions drawn from evidence.
 Necessary, Desirable inferences: when we send a document by post we
infer it will be delivered on time.
 Risks of Inferences: inferences may be incorrect. Always get the facts
before taking actions.
Values, Attitudes, and Opinions
A receiver’s attitude towards a message can determine whether it is
accepted, rejected or avoided.
Communication problems involving values, attitudes, and opinions
 Favorable or Unfavorable information
 Inadequate or incorrect information
 Closed Minds: people having rigid views and don’t accept change
 Sender’s Credibility
 Other circumstances affecting attitudes, opinions, responses: if a person is
in bad mood, he/she might not respond
Nonverbal Communication
i) Appearance: the format, neatness and language of a written message
sends a nonverbal message to he readers
ii) Effect on Oral Messages:
a. Personal and surroundings appearance
How body language communicates
Body language includes expressions, gestures, posture and movement, smell
and touch, voice and sounds
i) Facial Expressions: eye contact while talking is desirable in united states.
The person whose eyes shift away are thought o be dishonest.
ii) Gestures, postures and movement: these are culture specific.
iii) Smell and Touch: pa on shoulder
iv) Voice and Sounds: loud voice means too much dramatic or urgency
How Silence, Time and Space
Communicate
 Silence: receiving no answer
 Time: when kept awaited or reaching late or on time; give different
meaning in different context
 Space: Ideal space in US between two people is 18 inches
 The key to effective communication is to be aware of the differences and
symbols.
Task 1 CASE STUDY

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Business Communication.pdf

  • 2.
  • 3. Importance & Benefits of Effective Communication  Effective Communication is about more than just exchanging information. It's about understanding the emotion and intentions behind the information.  Internal Communication: upward, downward, horizontal  External Communication  Overall Communication Costs: Time is a major factor in overall communication cost. Other cost includes materials and supplies used. Downward means : Communication from Manager to Employee. Upward means: Communication from Manager to Employee. Vertical means: Conversation between two employees on different hierarchical position. Horizontal means: Communication between Two individuals on the same heirarchill
  • 4. Benefits of Effective Communication  A valuable Job Requirement: if work is mental rather than manual  An essential for promotion  Challenge of Communication in the global market  Developing the right attitude: ability to communicate effects the company’s image  Preparing adequately: how to communicate effectively  Becoming Flexible: taking care of diverse workplace
  • 5. Concepts and Problems of Communication 1) Conventions of Meaning  Communications problems in convention of meaning: symbols must have same meaning in senders and receivers mind  Symbol is a sign for something that exists in reality; a name is a symbol for a person  What is the semantic problem? The semantic problem is a problem of linguistic processing. It relates to the issue of how spoken utterances are understood and, in particular, how we derive meaning from combinations of speech sounds (words)
  • 6. Semantic Triangle A process of deducing the meaning of a word. "A symbol is an item used to represent other things, ideas, or events A Reference is the initial thought you have associated with a word. A Referent is the actual meaning of the word. Examples; LOL, ASAP Connections between signs and their referents are unique to each individual
  • 7.  Miscommunication occurs when sender and receiver have different meanings for the symbol used  All theses symbols come from experiences  Such as bimonthly meaning twice a month and every two months  Reactions to denotations, Connotations and Euphemisms:  Denotation: a dictionary meaning of the word; house, car, book etc  Connotations: arouse qualitative judgments or personal reactions; home, cottage, villa etc  Some words have positive connotations while some have negative inn different contexts; cheap product or cheap price
  • 8. Perceptions of Reality  Communication Problems in Perceptions of Reality: how we perceive reality  Abstracting: focusing on some details and omitting others is a process called abstracting  i) necessary desirable abstract: when limited by time, space etc.  Ii) Slanted statements: personal judgments are kept aside. Unfavourable aspects are selected.  Iii) Inferring: conclusions drawn from evidence.  Necessary, Desirable inferences: when we send a document by post we infer it will be delivered on time.
  • 9.  Risks of Inferences: inferences may be incorrect. Always get the facts before taking actions. Values, Attitudes, and Opinions A receiver’s attitude towards a message can determine whether it is accepted, rejected or avoided. Communication problems involving values, attitudes, and opinions  Favorable or Unfavorable information  Inadequate or incorrect information  Closed Minds: people having rigid views and don’t accept change
  • 10.  Sender’s Credibility  Other circumstances affecting attitudes, opinions, responses: if a person is in bad mood, he/she might not respond Nonverbal Communication i) Appearance: the format, neatness and language of a written message sends a nonverbal message to he readers ii) Effect on Oral Messages: a. Personal and surroundings appearance
  • 11. How body language communicates Body language includes expressions, gestures, posture and movement, smell and touch, voice and sounds i) Facial Expressions: eye contact while talking is desirable in united states. The person whose eyes shift away are thought o be dishonest. ii) Gestures, postures and movement: these are culture specific. iii) Smell and Touch: pa on shoulder iv) Voice and Sounds: loud voice means too much dramatic or urgency
  • 12.
  • 13. How Silence, Time and Space Communicate  Silence: receiving no answer  Time: when kept awaited or reaching late or on time; give different meaning in different context  Space: Ideal space in US between two people is 18 inches  The key to effective communication is to be aware of the differences and symbols.
  • 14. Task 1 CASE STUDY