retailing and wholesaling introduction defn types and so on

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RETAILING AND WHOLESAILING
Chaithu Sualiangam Aimol Roll no. 20
Kalmax Meitei Roll no. 2
Tungring Khalen Roll no. 18
Thangtinlal Mate Roll no. 44
Vanerjeet Maisnam Roll no. 25
Maibam Wangamba Roll no. 19
Zetlin Sairem Roll no. 17
PRESENTED BY:

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Contents:
• INTRODUCTION
• DEFINITION OF RETAILING
• FUNCTIONS OF RETAILER
• ADVANTAGES OF RETAIL MARKET
• DISADVANTAGES OF RETAIL MARKET
• TYPES OF RETAILERS
• DEFINITION OF WHOLESALING
• FUNCTIONS OF WHOLESALING
• ADVANTAGES OF WHOLESILING
• DISADVANTAGES OF WHOLESILING
• TYPES OF WHOLESALERS
• WHOLESALER MARKETING DECISION
• WHOLESALERS VS RETAILERS
• CONCLUSION

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INTRODUCTION
 Wholesaling and retailing provide similar functions
in that they receive, store, and distribute goods,
the importance of wholesaling is in its ability to
moderate supply and demand fluctuations and
cope with larger transactions with less emphasis
on selling techniques and services and product
promotion.
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RETAILING
• Retailing can be defined as the
buying and selling of goods and
services. It can also be defined
as the timely delivery of goods
and services demanded by
consumers at price that are
competitive and affordable.

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FUNCTIONS OF RETAILER
 Buying
 Storage
 Selling
 Grading and Packing
 Risk bearing
 Transportation
 Financing
 Sales promotion
 Information

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ADVANTAGES OF RETAIL MARKETING
 Cash Business
 No Liability
 Less Initial Capital and Space
 Greater Sales Potential
 Benefits for Consumers
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DISADVANTAGES OF RETAIL MARKET
 Fixed Margins and Low Scale of Operations
 Requires Good Location
 Constant Supervision and Control
 Difficult to Sell
 Impersonal
 Lower Profit Margins
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TYPES OF RETAILER
01
02
03
04
05
DEPARTMENTAL
STORE
GROCERY STORES AND
SUPERMARKETS
WAREHOUSE RETAILERS
OUTLET RETAILERS
CONVENIENCE RETAILER

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DEFINITION OF WHOLESALING
 Wholesaling is a distribution channel function
where one organization buys products from
supplying firms with primary intention of
redistribution to other organizations (but in
general, not to the final consumer).
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FUNCTIONS OF WHOLESALING
 Buying and Assembling
 Grading and Packaging
 Transportation
 Financing
 Risk Bearing
 Providing Marketing Information
 Dispersion of Goods
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ADVANTAGES OF WHOLESALING
 Brand creation and propagation
 Familiarize with the industry
 Diversification
 Generate money
 Product access
 Build supply network
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 DISADVANTAGES OF WHOLESALING
1 2
3 4
Capital Quantity
DISCOUNT COMPETITIVE
PRICING

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TYPES OF WHOLESALERS
 MERCHANT WHOLESALER
 MISCELLANEOUS WHOLESALER
 BROKERS AND AGENTS
 FULL SERVICE WHOLESALER
 LIMITED SERVICE WHOLESALER
 GENERAL MERCHANDISE
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 Wholesaler Marketing Decisions
 Target Market and Positioning Decision
 Market Mix Decisions
Product and Service Assortment
Price
Place (location)
Promotion
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Wholesalers Retailers
 1. It is a business in which
goods are sold in large
quantities.
 2. They are connecting links
between to manufacturers
and the retailers.
 3.Lower in price
 4.Huge capital requirement
 5.It deals in limited product
 1. It is a business in which
goods are sold to find
consumer in small lots.
 2. They are connecting links
between the wholesaler and
to customer.
 3. Comparative higher in
price
 4.Little capital
 5. It deals in different
product
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CONCLUSION
 The word wholesale simply means selling in bulk
quantities and retail stands for selling merchandise
in small quantities. Wholesale and retail are two
distribution arrangement that constitutes a major
part of the supply chain. When the goods are
manufactured, they are sold in large quantities
(wholesale) to the wholesalers who further sells
them to the retailers who finally sells them to the
ultimate customers.
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