Detailed analysis of the audience for my adaptation

1. When producing differentforms of media, producers willthink carefully about
who their audience are, and they will do this by segmenting their audience into
different demographics, and there are numerous demographics they can use to
do this, some rather simple and some more in depth.
Demographics:
Age, gender, race/ethnicity, sexuality, disability, genre preferences, tech savvy, or
non Tec savvy (theolder generation are more so non tech savvy), spending power
(students don't have as much spending power as adults would who work full
time), social class (c1, c2), generational cohorts (a group of individuals who
experience the same event within the same time interval such as Digital natives-
the rather currentgeneration who havegrown up around technology)
When deciding a target audience, producers can't justuse1 specific demographic
to identify their audience as its too brief, they will usevarious different
demographics that link together to describethe audience. They will at least
consider age, gender, social class, generation cohort, genre preferenceor
technology friendly or unfriendly.
For example in my adaptation my target audience would be C2,D females aged
11-18(moreso students who obviously don'treceivemuch of an income, but
whomhave aspirations for their future that’s why they are not categorized in the
E social class. Plus they are most likely are broughtup in C1,C2 families) who are
digital natives (this is based on their age, being at a young age and the new
generation, they werebroughtup around a lot of technology). Therefore, they are
also technology friendly, as they havebeen constantly broughtup around
technology and use it regularly to go about life. They enjoy films with a mystical,
fantasy essenceas its different, almost an escape fromthe real world.
My radio adaptation is clearly measurable, and we can do this by looking at
books, DVD’S, cinema ticket sales, downloads, and streams etc. of similar films
such as The Hunger Games itself, Divergent film franchise, Harry Potter franchise,
Maze runner franchiseetc. This will measurethe success and popularity of
dramas like this.
Although the BBC doesn’taim to makeprofit, it still does by selling DVDS, CD’S,
Books and scripts of programs they have broadcasted and my adaptation has the

2. same potential to be distributed through various merchandiseand sold which in
turn will make a profit.
My radio drama mustbe stable enough to continue to exist for a long period of
time and becauseit is an adaptation of a very popular, worldwideknown film
franchise, my adaptation would also carry someof that popularity as its based on
it and would therefore last for a fair amount of time, because the idea is already
popular now.
Although my target audience don’tactually listen to a radio live, my adaptation
can still be distributed in many ways to reach my potential target audience. Such
as being able to stream, and download to their phones, tablets and laptops, so
they can listen to it at their convenience. This will reach my target audience as
they are rather tech savvy dueto being in the digital native’s generation cohort
and they usedevices such as mobile phones, tablets and laptops etc. regularly.
My adaptation is internally homogenous as my potential audience prefer similar
products. My target audience would be C2,D females aged 11-18 who aredigital
natives. Therefore, they are also technology friendly, as they have been
constantly broughtup around technology and use it regularly to go about
life. They enjoy films with a mystical, fantasy essenceas its different, almostan
escape fromthe real world.
At the same time my radio drama is also externally heterogeneous, as customers
fromdifferent segments have different quality preferences. For example, B, C1
generation X males aged 35.45 and enjoy action and war films aredifferent to my
target audience who are C2, D females aged 11-18 who aredigital natives and like
the fantasy genre.
Based on my radio adaptation and the way its marketed, my chosen target
audience reaction will be predictable. As it twists the original storylinewhere
katniss goes into The Hunger Games after volunteering for Primrose, yet my
adaptation changes the circumstances and because of the change in
circumstances, my audience will be enticed and shocked at the same time
because they will be intrigued to see how the changein circumstances turn out
and would therefore watch it.

3. In understanding my audience it becomes very helpful in deciding my marketing
mix.
People: students aged 11-18
Place: stream and download onto mobile phones, tablets and laptops as my
audience are Tec savvy and arebroughtup in the digital natives generation
Price: low prices as these are students who don’thave much money to spend.
Promotion: promote it through social media such as YouTube, Facebook etc. as
my audience use these sites regularly and would thereforesee the advertisement.
Also advertise on the television as it reaches a large audience.