Android app-pranil

2. In case you are thinking ,whether comics is
too trivial for an app..

3. RE-THINK !

5. In an age of digital media,
people have forgotten the
joy of reading
Especially children,
who are hooked on to
electronic games
THENEED

7. ABOUTTHEAPP

8. Atoughcompetitor

9. HOW DO WE OVERCOME ADVERSITY ??

10. THE FREEMIUMMODEL
First 4 editions of the comic will be free for download from the app(apply to
certain comics).
A preview of the next edition will be available
Fun fact notifications about your favourite characters.
Uses will be a notified with comic strips for “A healthy laugh” periodically.

11. Le price
The pricing for the premium users would be:
1) 2$ for an Indian comic*
2) 3 $ for an international comic*
*** Depending on availability and demand of the comic, prices are
subjected to change
A genuine price –not to costly but at
the same time enough to float the
boat.

12. Audio files to be integrated with comics to give cinematic experience.
Monthly subscription available.
Deliver at door-step facility.
Look it up dictionary set for kids who can check meanings of words then and there.
Specially autographed comics by the creator and cast (if movie) to be available.

13. Wide variety of comics.
(Multilingual and multi
genre)

14. Promotionand marketing
Can tie up with a few schools to screen a few comics using their e-learning
modules. Can also offer free subscription for a limited period of time

15. Those born after the 80’s have literally grown up with these. They are an ideal
target audience.
Working professionals will find these comics as a stress buster.
GEN Y

16. Sponsorships
Sponsor like minded fests like the Comic Con to hit the right audience
Tie up with one of the engineering college fests and you can see downloads pouring
in from their hostels. #truefact.

17. Socialmediacampaigns
Create your own comic strip with #comicathon and one with highest number of
likes on the official Facebook fan page will be declared the winner.
Will increase online presence of the app.

18. REFER’EM
The app will help users to share their favourite comic with their friends.
In such a scenario, when these referrals turn into downloads, perks of a free
comic for a certain number can be given.

19. A SUMMARY
Comicathon will prove to be en enriching experience to all its users
A wide variety and quality database of comics and magazines is one of the most
important core value of the app.
Marketing plans like those involving social media, sponsorships, referral codes etc
will help the app grow.

20. DISCLAIMER
Created by T PRANIL CHANDRA, VNIT NAGPUR during a marketing internship under prof. Sameer
Barua.